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2016 Annual Conference: Saturday
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2016 AAMSE Annual Conference

July 20-23, 2016 | Baltimore, MD

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2016 Conference Home | Sponsorship Opportunities | Hotel | Travel | AAMSE Experiences

Schedule at a Glance | Wednesday | Thursday | Friday | Saturday


Saturday, July 23

8:00 - 8:30 a.m.
Grab and Go "Healthy Choice" Breakfast


8:30 - 9:30 a.m.

BREAKOUT SESSIONS

  • Successful Campaigns – Break the Red Tape Campaign (AMA) and Fix Prior Authorization Campaign (MMA)
    Rob Jordan, AMA
    Dave Renner, CAE, MN Medical Assoc

    The Fix PA Now campaign is designed to address the hassles felt every day by prescribers, and the interruption in care felt by patients, related to our current medication prior authorization system. The campaign was started to pass legislation that provides more real-time information on covered drugs for prescribers and more transparency and protections for patients on what drugs are covered. The Fix PA Coalition now has 44 members, comprised of physician groups, pharmacy groups, and patient groups. There is a fixPAnow.com website related to the campaign.

  • Rebranding for Impact and Engagement
    Renaldo Juanso, American Academy of Ophthalmology

    This session focuses on the first rebranding effort in the 120-year history of the American Academy of Ophthalmology. The Academy is a global organization that serves 32,000 eye physicians and surgeons around the world. It provides continuing medical education, conferences and other products that help physicians to provide the highest quality of medical eye care to their patients. The Academy's new brand was created to connect better with these physicians by focusing on the impact they have collectively in protecting the sight and empowering the lives of millions of patients around the world.
    • How to assess the brand health of their organization.
    • An understanding of the process of conducting a strategic rebrand.
    • Actionable steps to implementing a new or revised brand strategy.

  • Preparing for What's Next: Developing Your Association's Practice of Foresight
    Jeff De Cagna, Principled Innovation LLC

    For health care association decision-makers, the relentless forces of societal transformation create both opportunity and responsibility. The opportunity is to imagine an amazing future for both associations and their stakeholders. The responsibility is to take action to prepare the organization and its stakeholders for whatever may come next. Through the consistent and thoughtful practice of foresight, health care association staff and voluntary contributors can collaborate to understand compelling ideas, explore emerging directions and make the bold decisions required to create the future. In this interactive session, participants will have a hands-on foresight experience and will learn how to develop and integrate the practice of foresight into their organizations' work. (To prepare for the session, please view the online presentation at http://pinnovat.es/practiceofforesight.)
    • Explain the opportunities created by societal transformation, especially in the health care space.
    • Apply the tools of foresight in collaboration with their stakeholders.
    • Develop a consistent practice of foresight in their associations.


9:45 - 10:45 a.m.

BREAKOUT SESSIONS

  • Effective Strategies to Improve Engagement, Satisfaction and Retention
    Andy Steggles, Higher Logic

    The 2015 MGI & Higher Logic Community Benchmarking Report provides great insight into community engagement tactics that work for an array of member demographics. Understand which benchmarks to focus on for your organization and how you’re performing when compared to engagement levels from millions of members belonging to over 300 associations. Learn about simple but often overlooked engagement strategies which can increase your Engagement Benchmark Score (EBS) by over 200%. Walk through different case studies where associations have implemented automation or removed friction to recognize an exponential growth in their member engagement.
    • Understand how KPIs need to be mapped to both mission and vision
    • Determine which KPIs are most relevant based on your own goals
    • See how to build a reporting dashboard which can be leveraged in day-to-day decision making processes

  • Medical Society Communications That Work - Part I
    Rachel Damrauer, Pennsylvania Medical Society
    Steve Levine, Vice President of Communcations, Texas Medical Association

    In today’s world, medical societies are challenged with coming up with and implementing communications that are innovative, break through the clutter, and are valuable and relevant to their different audiences. This two-part session will give you ideas for creating more effective member communications and engage you in the learning and sharing process. In Part I of this interactive session, Rachel Damrauer, director of member communications of the Pennsylvania Medical Society (PAMED), will talk about PAMED’s communications re-do/re-branding, including a daily, all-member email; expanded monthly print newsletter; customizable website; quarterly print magazine; segmented blogs; and a new mobile app. Steve Levine, vice president of communications at the Texas Medical Association (TMA), will talk about TMA’s targeted communication initiatives, online Return on Investment (ROI) calculator, integrated website redesign, marketing automation program, and successful use of social media advertising. In Part II, attendees will share print and online communications that have worked with the rest of the session’s participants so all attendees can learn from one another and take home tools to better engage their membership. The Part II will include roundtable discussions around different communication types such as print and online/social media. Attend both or either session; while related, the content will be presented in a way that attendees can benefit from either or all of the presentations.
    • Create innovative print/online communications that work.
    • Use lessons learned by other medical societies for print/online communication to help avoid communications that don't work.
    • Get tools to add to their communications toolbox to take back with them and implement to better engage their membership.


11:00 a.m. - 12:00 p.m.

BREAKOUT SESSIONS

  • Medical Society Communications That Work - Part II - Putting it to Practice
    Rachel Damrauer, Pennsylvania Medical Society
    Steve Levine, Vice President of Communcations, Texas Medical Association

    In today’s world, medical societies are challenged with coming up with and implementing communications that are innovative, break through the clutter, and are valuable and relevant to their different audiences. This two-part session will give you ideas for creating more effective member communications and engage you in the learning and sharing process. In Part I of this interactive session, Rachel Damrauer, director of member communications of the Pennsylvania Medical Society (PAMED), will talk about PAMED’s communications re-do/re-branding, including a daily, all-member email; expanded monthly print newsletter; customizable website; quarterly print magazine; segmented blogs; and a new mobile app. Steve Levine, vice president of communications at the Texas Medical Association (TMA), will talk about TMA’s targeted communication initiatives, online Return on Investment (ROI) calculator, integrated website redesign, marketing automation program, and successful use of social media advertising. In Part II, attendees will share print and online communications that have worked with the rest of the session’s participants so all attendees can learn from one another and take home tools to better engage their membership. The Part II will include roundtable discussions around different communication types such as print and online/social media. Attend both or either session; while related, the content will be presented in a way that attendees can benefit from either or all of the presentations.
    • Create innovative print/online communications that work.
    • Use lessons learned by other medical societies for print/online communication to help avoid communications that don't work.
    • Get tools to add to their communications toolbox to take back with them and implement to better engage their membership.

  • Take Your Leadership Impact to a Next Level
    Denice Hinden, Managance Consulting & Coaching

    Leading well and enjoying the experience is a learning journey for every leader wherever they are in their career. Research and experience show two key factors for being fulfilled as a leader in any circumstance are 1) the frequency leaders tap into their calm confidence to reveal their creativity and passion and 2) the frequency they implement key leadership practices. These practices include model behavior they want to see in others, help others share their vision, challenge new and fresh thinking, help others take action, and compliment and recognize others accomplishments big and small. This workshop offers effective leaders a snapshot of these two powerful frameworks they already have in their abilities and can easily access more often in their work and lives to be more inspired, experience more joy, and more effectively influence and engage their teams. Through three brief interactive, reflective activities leaders expand awareness of their own productive leadership mindsets and strong practices. By the end of the session leaders create a doable 6-month plan for where to focus and what to leave behind to more actively and consciously reinforce new habits that take their leadership to a next level. Leaders leave the workshop with a gift workbook with 6 more revealing tools to excel in their roles and continue a more fulfilling leadership learning journey.
    • Expand awareness of 2 catabolic (destructive) and 5 anabolic (constructive) leadership mindsets and 5 proven leadership practices that influence how well leaders lead
    • Discover how to shift the focus from destructive thoughts that sap inspiration to constructive thoughts that create new opportunities
    • Develop individual 6-month leadership journey plans to suppor new habits that make leading a more inspiring, joyful and influential experience

  • Will Your Association Survive? The NextGen Imperative
    Shira Harrington, Purposeful Hire, Inc.

    A critical question is looming for association executives: will our organizations survive through the next decade? With Baby Boomers retiring and Generation X not populous to backfill the lost membership seats, associations are facing their "Kodak moment" -- a gaping hole to be filled by the Millennial generation which may not be coming to the party. Not willing to “pay for their friends,” this generation of 100 million wants services on-demand and will force associations to change their one-size-fits-all membership model. Gleaning from ASAE’s white paper on the topic, “Associations, Generation Y and Millennials: What You Need To Know About Your Next Generation Members,” this interactive session will explore what associations can do to reinvent themselves in light of a vastly changing market where loyalty is no longer a lure. Once seen as the clearinghouse for expertise and professional networking, associations are now competing with the internet where members can be educated and associate with others at no cost. Gone are the days of joining an association out of “obligation.” Today’s professionals want services that are on-demand, fun (yes fun!) and offer real-time career development. Associations must engage members based on their unique needs, or cease to exist.
    • An understanding of the demographic and societal trends that shaped the Millennial population
    • A deeper analysis of why they are likely not to join associations under the current membership model and what can be done to accommodate their needs
    • Practical ideas that can be implemented to recruit and engage this massive cohort, catering to them as consumers, rather than simply as members




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CAE ApprovedAs a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.