Print Page | Contact Us | Sign In | Join AAMSE
Share |

Return to Conference Archive


AAMSE 2019 Annual Conference banner

Speakers

Keynote Speakers

Anne Grady

Anne Grady

Anne Grady is not your typical motivational speaker. She is a bestselling author, two-time TEDx speaker, trainer, survivor, optimist, inspirer, and a truth-bomb dropper. Anne has a master’s degree in organizational communication and has spent the last twenty years working with some of the largest organizations around the globe.

She has become known as a leading expert on communication, leadership, emotional intelligence, and resilience, contributing to Harvard Business Review, Entrepreneur, Fast Company, Inc. Magazine, FOX Business and many more.



Jeff Tobe

Jeff Tobe

Internationally recognized innovation and customer experience expert. Jeff is also the author of a five part video webinar series called “Patients Rock” and recently won a International Golden Pyramid award for his work on that series.



Jessica Pettitt

Jessica Pettitt

Jessica Pettitt, M.Ed., CSP, pulls together her stand up comedy years with 15+ years of diversity trainings in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, conserve precious resources through collaboration, and maintain real connections with clients over time.


Breakout Speakers

Vivian Abalama, CAE, IOM, Director, Managed Societies, International Anesthesia Research Society

Vivian Abalama is originally from Anchorage, Alaska. She has been with the Inernational Anesthesia Research Society (IARS) for the past year managing the Association of University Anesthesiologist and the Society of Critical Anesthesiologist. Prior IARS, Vivian spent the six years working for the American Society of Association Executives (ASAE) in the Volunteer Relations Department. She has over 15 years working in the Association Management field and she is a U.S. Veteran. Vivian is a new AAMSE member and looking forward to becoming more involved.

Lena Banks, MBA, CFP®️ Director, Marketing, Texas Medical Association

Lena’s passion for business is at the heart of her nearly 20 years’ experience in marketing, financial, and strategic planning. She received her bachelor’s in business from the University of Texas @ Austin, specializing in marketing and information systems, and her master of business administration from Concordia University Texas. As director of marketing for TMA, she is responsible for developing campaigns that promote both internal and external client initiatives. Her recent focus is towards leveraging digital tools to cost-effectively drive member engagement and organizational growth. Lena understands that no single approach is the right one for every company or audience, and enjoys tailoring and implementing campaigns that produce measurable results, and inform future decision-making.

James G. (Jim) Beckner, MA, Executive Director, Richmond Academy of Medicine

Jim Beckner is Executive Director of the Richmond Academy of Medicine, a multi-company corporation of both for-profit and non-profit entities including a membership society of 2500 members, a medical society management company, a national health care professional credentialing company and two charitable organizations - a specialty care free clinic and an advance care planning organization. Jim has served various roles in the non-profit management sector for over 35 years.

Suzanne Berry, MBA, CA, Prinicpal, Berry2 and Associates, LLC CEO, Association for Women's Health, Obstetrics and Neonatal Nurses (AWHONN)

Suzanne Berry is currently CEO of the Association of Women's Health, Obstetrics and Neonatal Nurses (AWHONN).  Berry has over 30 years experience in the nonprofit sector, primarily in leading medical and scientific organizations. She has been serving in Interim C-Suite roles since 2014.  Berry’s interim roles have included: Senior Advisor to the Executive Director overseeing Finance and special projects for the International Association for the Study of Pain (IASP); Senior Strategic Advisor to the CEO for the Certified Financial Planner Board of Standards (CFP Board) overseeing education, examination, talent management and communication; interim COO of the American Society of Interior Designers (ASID); and Interim CEO of the American Diabetes Association. Berry founded Association Resources in 1983 along with Peter J. Berry, CAE. Prior to selling AR in 2007, she developed and led a broad portfolio of health care clients. She served as Executive Director of the American Epilepsy Society (AES), the American Society for Experimental Neurotherapeutics (ASENT) and the International Society for Clinical Densitometry (ISCD). She was a strategic advisor to many of AR’s clients, including the International Society for Autism Research (INSAR) and consulted with organizations to develop and design certification programs. She has facilitated many strategic planning sessions for nonprofit organizations. She has also worked with associations to develop governance and board training programs.     Berry holds a Master in Business Administration from Northeastern University, Boston, MA.  She is an active member of the American Society of Association Executives (ASAE), is a Certified Association Executive, and serves on the ASAE CAE Testing Committee and the ASAE Foundation Development Committee. She is also a member of the National Association of Corporate Directors (NACD).   

Jeremy Bonfini, CEO, Allegheny County Medical Society

Jeremy has deployed membership and marketing campaigns on three continents and in Western Pennsylvania.  He believes in the strong role of content in engaging audiences to grow membership and increase non-dues revenue for financially sustainable non-profits. In organized medicine, Jeremy is search of the perfect alignment between medical societies at all levels to solve the very pressing challenges of healthcare.  He believes our shared vision can only be achieved through collaborations that are mutually supportive, appreciative of the value each society offers, and delivers solutions to the problems that galvanize our members. 

Jeff De Cagna, FRSA FASAE, Executive Advisor, Foresight First LLC

Jeff is an author, speaker and advisor for associations and non-profit organizations across North America and around the world. He is a Fellow of the Royal Society of Arts (UK) and a Fellow of ASAE: The Center for Association Leadership. Jeff served on the ASAE Board of Directors from 2007-2010, serves as immediate past chair of ASAE’s Key Consultants Committee and as a member of the ASAE 2020 Centennial Task Force. He also served on the RedRover Board of Directors from 2011-2013, including terms as both board chair and vice chair during that time. Jeff recently was elected to serve on the Hugh O’Brian Youth (HOBY) Virginia Board of Directors. A graduate of the Johns Hopkins and Harvard universities, Jeff has pursued executive education at the MIT Sloan School of Management, Oxford University and Harvard Business School. He holds the BoardSource Leadership Certificate for Nonprofit Board Chairs, and has completed Foresight Practitioner training at the Institute for the Future.

Rick Cancelliere, Founder and CEO, Treatspace

Rick Cancelliere is a nationally recognized, award-winning entrepreneur with expertise in healthcare technology.  Rick loves to build technology that saves lives. Rick launched Treatspace in 2012 with this goal in mind. The company has continued to grow steadily since 2012. In November 2014, at the Global Action Summit in Nashville, Tennessee, Treatspace received a $1 million Innovation Award for the impact the software has on medical practices and patients.

Treatspace builds life-saving health networks for medical practices and hospitals. Through its unique software solutions, Treatspace is able to optimize care coordination and referral management for quality and cost minded medical practices.  By creating meaningful connections between patients and physicians, Treatspace improves the health of its communities.

The Small Business Association named Rick Young Entrepreneur of the Year in 2006 for consistently propelling medical clients into lead roles within their categories.  His medical design firm was repeatedly ranked amongst Pittsburgh's top advertising and web design firms. In 2009, Rick launched Nerve Medical, a technology agency specializing in medical startups. Working with co-founders at Carnegie Mellon Project Olympus, Treatspace launched in 2012 with Rick as its CEO.

Wes Cleveland, JD, Senior Attorney, American Medical Association

Wes Cleveland is an attorney in the AMA’s Advocacy Resource Center. Prior to joining the AMA, Mr. Cleveland served as an Assistant Attorney General in the Office of the Texas Attorney General, an attorney in the Texas Medical Association’s Office of General Counsel, and in private practice in Austin, Texas, where he represented physicians, hospitals, and individual and institutional health care providers. Mr. Cleveland advocates for physicians on a wide variety of concerns, including but not limited to issues related to fraud and abuse, antitrust, the Employee Retirement Income and Security Act, physician employment, and state and federal manage care requirements.

Hjalmer Danielson, Sr. Director, Medical Group Engagement, California Medical Association

Michael Darrouzet, FAAMSE, EVP/Chief Executive Officer, Dallas County Medical Society

Michael Darrouzet has been with the Dallas County Medical Society for 30 years, serving as the executive vice president/CEO for 22 years. With over 7,500-member physicians, DCMS is the second largest county medical society in the nation. He served on the Board of Directors of the American Association of Medical Society Executives (AAMSE) from 1997 to 2008, serving as president in 2005-2006. In 2017, he was one of the four inaugural members selected as an AAMSE Recognized Fellow.

Michael has been instrumental in the creation of several major community initiatives and partnerships administered by DCMS, including Project Access Dallas and the North Texas Accountable Healthcare Partnership, the HIE for North Texas, serving as its initial President and Chairman of the Board. He currently serves on the Board of Directors of Dallas Medical Resource, a business/health system collaborative. He just completed 10 years of service on both the Board of Directors of the Southwest Transplant Foundation and the Parkland Foundation, the foundation for our public hospital system, the Parkland Health and Hospital System. He is a graduate of the University of Texas in Austin, with a Bachelor of Business Administration in Finance. He received an M.S. in Health Care Administration from Trinity University in San Antonio, TX in 1983.

Adrian Davis, Co-Founder and CEO, MYidealDOCTOR

Adrian Davis is the Founder of MYidealDOCTOR Virtual Care. MYidealDOCTOR provides 24/7 access to physicians by phone or video who can consult, diagnose, and prescribe to our employer and health plan clients to reduce costs, improve access and optimize health outcomes. MYidealDOCTOR Virtual Care is redefining engagement through an ecosystem of care that directs the member to the right care point at the right time. Adrian has spent most of his career working in healthcare with Baxter Healthcare and Philips Healthcare prior to starting MYidealDOCTOR. Adrian graduated from the University of Georgia and currently lives in Atlanta with his wife and two wonderful kids.

Pia Duryea, Director of Membership and Communications, Medical Society of the District of Columbia

Pia Duryea is Director of Membership and Communications grew up in Connecticut but moved the our Nation’s Capital after she graduated from Oberlin College.  She is a 10-plus year association professional, having worked for agricultural and cooperative associations before coming to MSDC in 2012. At MSDC, Pia directs membership, communications, industry partnerships and events.  She is active in her community, serving on her local election board, condo association board, church, and in Toastmasters, a public speaking organization, in which she has held multiple leadership positions and led communications workshops.  She is an avid runner and Washington Capitals fan.

Daniel Eller, Field Representative, American Medical Association

Dan Eller is a Field Representative with the American Medical Association, a position that’s he’s held since 2012. Prior to the American Medical Association he was a membership coordinator with the Congress of Neurological Surgeons.

Drew R. P. Englund, Esq., Attorney, RENOSI Law P.A.

Drew is an attorney with RENOSI Law P.A. with a particular interest in, and focus on, medical societies and their legal issues.

Sandra Pfau Englund, Esq., Attorney, RENOSI Law P.A.

Sandy Englund has been working with medical societies and their staff for over 20 years. She is knowledgeable about common issues facing medical societies including "match" issues, discrimination and diversity in the profession, and anti-trust issues. Sandy is the author of two books, and the producer of The Embezzler Next Door, a short documentary on theft within the nonprofit sector.

Emily Muse, CAE, Director, Membership and Community Engagement, American Academy of Hospice and Palliative Medicine

Emily graduated from Westminster College, MO with a degree in Elementary Education. Emily came to AAHPM in 2010. Her role is to serve as the staff liaison to the Hospice Medical Director Council, all Special Interest Groups, Forums and the Communities Committee. She manages the application process for the distinction Fellow of the AAHPM. Emily has also been involved in the Academy's development initiatives and online communication platform, Connect. She is an active AAMSE member, lecturer in the AAMSE 360 program and a Leadership Academy attendee. As a former teacher, she is able to integrate instructional and motivational skills when working with members. Helping members better understand how their association functions encourages their active participation in programs and initiatives.

Joseph Greaves, Executive Director, Alameda-Contra Costa Medical Association

Joe Greaves is a busy medical association executive! He serves as Executive Director of the Alameda-Contra Costa Medical Association (4,200 members), the Solano County Medical Society (800 members), the Napa County Medical Society (200 members), the ACCMA Community Health Foundation, and ACCMA’s political action committee. In this capacity, he works with several boards of directors, dozens of committees, and a talented team of nine staff who are involved in wide range projects and initiatives to advance the medical association’s mission. He received his undergraduate degree from Oberlin College and his master’s degree from San Francisco State University. He is actively involved in AAMSE, ASAE and CALSAE, where he serves in leadership positions on several committees. Joe was also an ASAE DELP Scholar from 2009-2011.

Krista Hazen, MASCL, Senior Director, Engagement & Business Strategy, Ohio State Medical Association

Krista Hazen is a passionate emerging leader. She has spent the past seven years studying leadership principles and applying it to her work every day. As the senior director of engagement and business strategy, Krista is responsible for member relations, education, strategic development and serves as a member of the association's executive team. As an avid SCUBA diver, Krista has no problem swimming with sharks, both in the boardroom and the ocean.

Jim Ireland, Vice President of Physicians Engagement and Digital Strategy, Allegheny County Medical Society

Jim joined the ACMS, as the Membership Services Assistant, in 1995 after working for a Division of Wolters Kluwer building litigation support databases. Prior to becoming the Vice President of Physicians Engagement and Digital Strategy, he served as Assistant Executive Director and Director of Member Services for the ACMS. Jim is active member of AAMSE and served as a judge for the 2017 Profiles in Excellence program.

John S. Jordan, CAE, Executive Vice President & CEO, Pennsylvania Academy of Family Physicians

John is the Executive Vice President & CEO of the Pennsylvania Academy of Family Physicians. John began his career with the PA Chapter on November 1, 1998. John came to the PA Chapter from the PA Medical Society, where he was Director of Association Management Services and Director of Membership and Physician Services. Married with two children, Mr. Jordan received his MA in Management Information Systems from the George Washington University, Washington, DC, and his MPA in Health Care Administration as well as a BS in Medical Technology from Old Dominion University, Norfolk, VA. He has served as Adjunct Professor at various colleges and universities. Mr. Jordan has been a guest speaker for several state and national associations on topics related to board governance, strategic planning and membership. Mr. Jordan has served on three non-profit boards, Cumberland Valley School District, Cumberland & Perry Vocational Technical School, and the Harrisburg Area Community College.

Michael Kumer, Founder and CEO, Boards Made to Order

Michael Kumer is the CEO of Boards Made to Order, a boutique consulting practice that enables nonprofit boards to make a difference, leave a legacy, and change the world. Michael assists nonprofit boards successfully achieve excellence in all areas of governance, including long-range planning, board member recruitment, and effective board structure.

An enthusiastic, energetic and inspiring speaker, Michael’s presentations have enjoyed a cumulative enrollment of thousands of board members, staff and volunteers representing hundreds of nonprofit agencies. He is a frequent guest speaker on the topic of board leadership at regional and national conferences. In addition to his many clients in the US, Michael’s international roster includes clients from India, Jamaica, Nigeria, Papua New Guinea, Russia, and South Africa.

Prior to founding Boards Made to Order, Michael was the Executive Director of Duquesne University’s Nonprofit Leadership Institute (NLI), and Associate Dean of the University's School of Leadership and Professional Advancement.

Steve Levine, VP Communications, Texas Medical Association

Steve Levine is the Vice President of Communications at Texas Medical Association. With more than 30 years’ experience in journalism and public relations, his expertise in media, public relations, strategic planning, marketing, management, and team development, make him a powerful thought leader in association management. Mr. Levine’s professional experience includes his current position of V.P., Communications where he is responsible for communication coordination and planning, and supervising publications, Internet, marketing, knowledge management, and media and public relations, for the largest state medical society in the U.S. Other duties include message development, communication support for advocacy and practice management activities, speech writing, as well as development and management of social media activities. Before he came to TMA, he was the Communications Director, Marketing Manager, and Media Relations Coordinator at the Texas Lottery Commission where he was part of the marketing and communications leadership team and responsible for coordinating all public and media relations, internal communications, correspondence, and winner relations efforts for the lottery. Before the Texas Lottery Commission, he worked as the Chief of Media Relations at the Office of the Attorney General and the Austin Bureau Chief for Hearst Newspapers of Texas. Mr. Levine is a member of the Board of Directors of American Association of Medical Society Executives and is a frequent speaker on topics related to communication management, social media, thought leadership, and online surveying. He is the coauthor of Get Social: Put Your Practice on the Social Media Map, published in 2014. He graduated from Pennsylvania State University with a BS in Premedicine and received his Masters in Journalism from the University of Texas at Austin.

Allison Lundberg, Manager, Marketing and Communications, AAHPM

Allison Lundberg is the Manager of Marketing and Membership for the American Academy of Hospice and Palliative Medicine and enjoys finding new, creative ways to reach their members. She found her love for medical associations in 2012 and has been working in them ever since. She Allison is responsible for her organization’s social media strategy, email marketing, video productions, and much more. She joined AAMSE in 2016, presented in 2017 and 2018, and is currently on the Conference Planning Committee. Allison’s passions include running, cooking, organizing literally anything, and traveling with her husband.

Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards

Katherine Matthews is a Business Intelligence Analyst for the National Council of Architectural Registration Boards and a passionate data evangelist. In her work for NCARB, she helps the team to find and leverage insights in their data while supporting a self-service approach to analytics. Katherine is also a volunteer leader for two area user groups and is currently serving on ASAE’s Technology Section Council.

Kelsey McQuaid-Craig, MPA, Director of Policy and Programs, California Chapter, American College of Emergency Physicians

Kelsey McQuaid-Craig joined California ACEP in 2012 after working on the boards of local and statewide political organizations. Prior to becoming the Director of Policy and Programs in 2017, she worked as Program Associate and Government Affairs Associate for California ACEP. Kelsey is an active member of AAMSE and serves on the AAMSE Leadership Committee and AAMSE 360 Planning Committee. She earned her BA in Political Science from the University of California at Davis and her MPA from the University of Southern California.

Donna Ottoviani, MSN, RN Vice President, UPMC Community Medicine, Inc.

Donna Ottoviani serves as the Vice President for UPMC Community Medicine, Inc. (CMI) as part of the UPMC Health Services Division which includes 500+ community-based physicians providing primary and specialty care in Western Pennsylvania.  She has focused her efforts on preparing a primary care network that is more patient centered with new models of care including expanded access and population health management.

Donna has had a long and distinguished career at UPMC.  She joined UPMC in October 1992, as the Nurse Coordinator of Nutrition Support at UPMC Presbyterian Hospital.

Since moving into the Physician Division in 1996, Donna has held a variety of progressive leadership positions with CMI prior to her current role.  She was the Executive Administrator with responsibility for the management of the community-based primary care physicians. In addition to strategic planning and management for the practices, she was responsible for administration and negotiation of physician employment agreements, and the recruitment of physicians to existing practices.

She has been instrumental with the successful implementation of several physician and employee engagement strategies and continues to develop new models of care with expanded access with care teams, patient focused consumerism initiatives, and re-design of clinical operations and business functions of the physician practice. 

Donna is an alumnus of the University of Pittsburgh School of Nursing with a BSN and MSN (Nursing Administration).

Matt Overton, Director, Business Development, California Medical Association

Matt Overton has been with the California Medical Association since 2017, and handles all affinity partnerships, corporate sponsorships, and member benefits for the organization. Prior to joining CMA, he served as Director of Corporate & Member Development at the California Pharmacists Association for 6 years. At CPhA, he created a structured corporate partnership program and revamped the member benefit offerings. He is an active member of AAMSE, and a member of CALSAE since 2011. In addition to his undying loyalty to the NY Yankees, he's a father to 3 teenage daughters. Your thoughts and prayers are appreciated.

Rebecca Parker, M.D., FACEP, Chief Medical Affairs Officer, Envision Physician Services

Rebecca Parker, M.D., FACEP, is a board-certified, residency-trained, practicing emergency physician at Northwestern Medicine Hospitals in McHenry, Woodstock and Huntley, Illinois. She also serves as Chief Medical Affairs Officer for Envision Physician Services. Dr. Parker is a Past President of the American College of Emergency Physicians (ACEP), finishing her term as President in October 2017.

A graduate of Northwestern University, Dr. Parker brings many years of practice and management experience in urban, suburban, government and academic practice, including spending two years as core faculty, Quality Director and Emergency Department (E.D.) Medical Director at Texas Tech-El Paso/Thomason Hospital. This experience has given Dr. Parker a deep understanding of the challenges in both private and academic settings. 

Dr. Parker has served in numerous leadership positions for Envision Physician Services as Medical Director/Chair of the E.D. at Advocate Trinity Hospital in Chicago, Regional Medical Director over the Midwest, Executive Vice President for the North Division and most recently as Senior Vice President of Advocacy and Leadership. Her ACEP leadership journey included Chair of the ACEP Board of Directors, Chair of ACEP’s formidable Coding and Nomenclature Advisory Committee and Chair of the Section of Young Physicians. She has also been a local leader in the Illinois (ICEP) and Texas (TCEP) College of Emergency Physicians. 

Danielle 'Dani' Pere, MPM, Associate Executive Director, American College of Preventive Medicine

Dani Pere has over the 16 years of health care policy experience relating to Health Systems Transformation, Medicare, Medicaid, long-term care, and the Affordable Care Act. At ACPM she is responsible for providing oversight, management, and program development for federal grants, leads ACPM's strategic initiatives around Lifestyle Medicine and health systems transformation, and develops and advances ACPM's strategic business lines relating to certification. Prior to her current role, Ms. Pere was the Director of Field Mobilization for the Alliance for Retired Americans, AFL-CIO. In that role, she developed and managed the organizations legislative and political campaigns related to health care and retirement security. Ms. Pere holds a BA in Biology and Political Science from Whittier College, a Certificate in Project Management & Development from the University of Delaware and a Certificate in Program Design and Assessment form the University of Pennsylvania and MastersDegree in Public Policy Management from Georgetown University. She is currently pursuing a certificate in Executive Leadership from Cornell University.

Gene Ransom, FAAMSE, CEO, MedChi the Maryland State Medical Society

Gene M. Ransom III is the current CEO of MedChi, The Maryland State Medical Society. He is a life-long resident of Queen Anne's County, and former President of the County Commission. Gene was elected to the Queen Anne's County Commission in November 2002, and was the only incumbent County Commissioner re-elected in the 2006 election. Ransom graduated cum laude from The University of Maryland with honors in economics, and the University of Baltimore School of Law.

When elected, at thirty-one, Gene made history as the youngest Commissioner ever to serve Queen Anne's County. During his time as Commissioner he fought to improve growth management and environmental policy by helping pass landmark APFO legislation and an improved Comprehensive plan. Gene fought for fiscal responsibility, voting for a balanced budget every year in office while reducing the Queen Anne’s Property tax rate by over twenty cents during his time in office. Ransom played an instrumental role in the bipartisan effort to procure the first full service twenty four hour emergency room coming to Queen Anne’s County.

Ransom served in numerous leadership positions during his career, including President of the Commission, Vice President of the Commission, and as a voting member of the Queen Anne's County Planning Commission from 2004-2005, Gene also served the public as an elected member of the Democratic Central Committee (1998-2002), a member of the 2008 Electoral College, President of the Young Democrats of Maryland as well as numerous local and state appointments to Boards and Commissions. Gene current serves on several Health Commissions and is a Queen Anne's County Liquor Board Member.

Julie Raymond, CAE, Senior Manager, Member Engagement

Julie Raymond, CAE is Senior Manager of Member Engagement within the area of Membership, Marketing & Publishing at the American Academy of Pediatrics (AAP). She has been with the Academy for 16 years, with most of her time spent as part of the membership team. In her current position she provides staff support for the Section on Pediatric Trainees and oversight of the Section on Early Career Physicians. Both sections combined include over 20,000 members. She is responsible for effectively delivering programs, resources, and leadership and grant opportunities to trainees and early career members. Julie received the Certified Association Executive (CAE) certification from the American Society of Association Executives (ASAE) in 2012.

Jen Rios, Director of Client Services, Texas Medical Association

Jen Rios is the director of Client Services for the Texas Medical Association, the largest state medical society in the nation. She has nearly 20 years of marketing and communications experience and has been active in social media content development and marketing for a decade. Ms. Rios has orchestrated successful marketing and communications campaigns for the Perseus Books Group (publisher of Rick Steves travel guidebooks) and Chronicle Books. She also worked as an online media planner for Universal McCann, a job that ignited her interest in digital media. Ms. Rios started her career in journalism as a newspaper reporter. Her passions are dachshunds; cooking; finding great taco trucks; and most importantly her son, Elliot.

Joseph Rotella, MD, MBA, HMDC, FAAHPM, Chief Medical Officer, American Academy of Hospice and Palliative Medicine

Joe Rotella has served as Chief Medical Officer for the American Academy of Hospice and Palliative Medicine (AAHPM) since 2015. After completing his medical training at the University of Cincinnati and Good Samaritan Hospital in 1987, he practiced general internal medicine in rural New Hampshire, where he witnessed a lot of suffering in his sickest patients and dedicated himself to finding ways to make their care more human and compassionate. He attended a hospice seminar in England where he was inspired by the work of Cicely Saunders and began a career transition to the specialty practice of hospice and palliative medicine. For fifteen years, he served as chief medical officer for Hosparus, a community-based hospice in Louisville, where he helped establish inpatient units, palliative care consultation services, and a palliative medicine fellowship. His work for AAHPM has included contributions to its Patient and Caregiver Support for Serious Illness (an alternative payment model), Choosing Wisely, and Measuring What Matters initiatives, and he authored a chapter on leadership for its Hospice Medical Director Manual. He currently serves as chair of the Council of Medical Specialty Societies (CMSS) Workgroup on Burnout and Resilience and is a CMSS representative to the National Academy of Medicine Action Collaborative on Clinician Well-Being and Resilience. He is the founder of CatalystHPM, a consulting company focused on transforming health care with the principles of hospice and palliative medicine.

Christina Rowe, MSOL and Gallup Certified Coach, Leadership and Team Development Coach, The Collaborative LLC

Christina Rowe is originally from Chicago, by way of St. Louis, but now calls Denver and the nearby mountains home. Her career started in association management before she had even finished college with a position at the British Renal Society, and continued when she returned to Chicago working with trade and medical associations. Christina is Gallup-trained in Strength-based coaching for individuals, management, and teams. She has her Master of Science in Organizational Leadership, which concentrated on successful organizational development, change, and culture. Christina has seen strength-based methods change entire organizations as well as individual lives. She has worked with board of directors in many fields, as well as leaders in their industries from medical specialties, technology, construction, to creative production. Christina has presented at a variety of conferences and learning experiences, including AAMSE the past couple year where she was deeply moved by the passion she saw in the AAMSE members for supporting their members. Christina is passionate about sharing tools and practical tactics that make all of us a better daily leader and create positive change and impactful cultures.

Steve R. Smith, MS, CAE, FAAMSE, CEO American Academy of Hospice and Palliative Medicine, Vice President AMC Client Relations

Steve R. Smith, MS CAE, has served as CEO and executive director of the American Academy of Hospice and Palliative Medicine (AAHPM) at Association Management Center (AMC) in Chicago, IL since 2007. Before joining AMC and AAHPM, Smith was senior director of business development, marketing, and membership services at the American Academy of Physical Medicine and Rehabilitation (AAPMR) and worked in a variety of senior staff roles within the national office of the Alzheimer’s Association for nearly a decade. Smith is also experienced volunteer leader having served on several professional boards and committees within the American Association of Medical Society Executives, Association Forum of Chicagoland, American Society of Association Executives, Council of Medical Specialty Societies and Illinois State University. In addition, he is a hospice volunteer and active in his community. Smith has received several prestigious awards including Association Forum of Chicagoland’s John C. Thiel Distinguished Service Award in 2014 and its “Inspiring Leader” Award in 2009. Smith was also recognized as one as a “Top Association CEO’s” by CEO Update magazine in 2012. Smith earned undergraduate and graduate degrees from Illinois State University in Communications with concentrations in organizational communication and gerontology/health care.

Mike Steenburgh, Vice President, Membership and Marketing, California Medical Association

Mike Steenburgh is the Vice President of Membership, Marketing and Component Relations overseeing membership recruitment and retention in partnership with CMA’s 36 component societies. Additionally, Mike oversees Corporate Development in the form of affinity programs, corporate engagement and event management. 
 
Prior to joining CMA in 2011 as the Executive Director of their subsidiary, Component Medical Society Services, he served as the Executive Director of San Joaquin Medical Society and in several marketing positions in the private, public and non-profit sectors. 

Tirrah Switzer, Product Marketing Manager with YourMembership, Community Brands

Tirrah Switzer has been a value seeking member for over 20 years. She’s been a part of member-based organizations in the capacity of member, membership chair, and board member. In her professional career, she has worked with several non-profit organizations in volunteer management, membership fundraising, individual giving, and program development. Under her strong leadership, Tirrah successfully launched a communication plan, intake steps, and orientation process for developing incoming volunteers resulting in the organization being recognized as one of the top 15 regions in the nation for volunteer metrics in a field of more than 1,000 regions. In her current role as Product Marketing Manager at Community Brands, she is borderline obsessed with keeping up-to-date with industry trends and understanding the challenges associations face.  

Pam Udall, Director Legislative Affairs, Texas Medical Association Alliance

Todd Unger, Chief Experience Officer, SVP Physician Engagement, American Medical Association

Todd Unger is the Chief Experience Officer and SVP of Physician Engagement at the American Medical Association. He has led digital-change initiatives at AOL, Time Inc. and the Daily Racing Form. Todd is a transformational leader for the digital age, with the classic profile of a “productive disruptor.” He operates at the nexus of digital technology, content, product development, marketing, and business development. By bringing these areas together in unison, he’s been able to drive record growth in audience, customers, e-commerce revenue, and advertising sales across multiple digital businesses.

Heidi Weber, MBA, CAE, Executive Director, Alpha Omega Dental Fraternity

Heidi is the leader and facilitator of the Alpha Omega International Dental Fraternity (AO) located in Rockville, Maryland. AO is the oldest dental and medical organization with 5,000 international members in 10 countries. As the Executive Director, she has been a change agent and has championed mission-driven programs to benefit the members and the healthcare community. With more than 15 years’ experience in nonprofit and corporate organizations, Heidi has provided leadership and strategic management to both professional and trade societies and their members and boards. Heidi is a member of the American Association of Medical Society Executives (AAMSE), American Society of Association Executives (ASAE), Association Forum of Chicago, and the Nonprofit Technology Network. Heidi earned her Certified Association Executive (CAE) designation from ASAE in January 2017 and is a member of the ASAE Technology Council.

Lisa White, Ph.D.,MSW, Consultant, Integrated Leadership Systems

Lisa graduated from Jackson State University with a B.S in Psychology from Jackson State University in 1992, and subsequently went on to get her Masters of Social Work in 1995 from University of Wisconsin-Milwaukee. She began her social work career initially counseling children and families. However, she was motivated to work within the health care industry. As a result, she acquired 20 years of experience most recently providing health coaching to customers of Highmark Blue Cross Blue Shield. In her role as a health coach, she has been a guide to numerous customers helping them identify steps toward living a healthier lifestyle. In 2008, she was admitted to Capella University's graduate school as a part-time student, and in December of 2017 she awarded her Ph.D. in Industrial/Organizational Psychology. Her current objective is to utilize her coaching background and education to empower and build more effective business leaders. Lisa lives with her husband, daughter, and dog Jasmine. In her spare time, she enjoys biking, reading, and singing.

Heather A. Wilson, MSW, CFRE, FCPP, Deputy Executive Vice President, Pennsylvania Medical Society

Heather serves as deputy executive vice president of the Pennsylvania Medical Society responsible for operations and administration. She concurrently serves as executive director of the Foundation of the Pennsylvania Medical Society – the charitable arm of PAMED.
Wilson’s experience includes more than two decades of leadership in the health and human services field. Her work focuses on meeting critical human needs, maximizing community impact and brokering effective resources and partnerships.

Prior to her work with the Foundation, Wilson spent 12 years with Lancaster General Health System and eight years with The Salvation Army.
Wilson earned a Master’s degree in Social Work and a Bachelor of Science degree in Early Childhood/Elementary Education at Temple University, Philadelphia. She is a fellow at the College of Philadelphia Physicians and a Certified Fundraising Executive. She resides in Lancaster, Pa with her family.

Jim Zaniello, President and Founder, Vetted Solutions

Jim Zaniello, FASAE, is president and founder of Vetted Solutions, a specialist executive search firm. Zaniello possesses a unique understanding of C-Suite Transitions and the executive search process, developed through over 25 years of recruiting and association experience.

Before Vetted Solutions was founded, Zaniello spent 10 years conducting searches at a leading Washington, DC-area executive search firm focusing exclusively on associations and non-profits.  As a senior executive with association management giant SmithBucklin, he served as executive director of the OsteoArthritis Research Society International, executive director for the start-up Community Financial Services Association, and interim executive director for the American Federation of Medical Research.  

Zaniello received a Bachelor of Arts degree in Mass Communication from St. Bonaventure University (1990) and completed graduate-level coursework at The George Washington University.  He is a fellow of the American Society of Association Executives.

Beth A. Zemach, MA, Senior Manager, Association Management Center Consulting

For Beth Zemach, it’s all about making informed decisions. Her passion for data driven decision-making is fueled by her love of results.  Inspiring boards, committees and task teams to strategize based on empirical data, Beth is responsible for growing her clients’ bottom lines. As a senior consultant in Catalyst, Association Management Center’s marketing consulting division, she guides the development of educational products and programs and strategic membership initiatives based on customer data, surveys and other data-rich sources.  Beth began her non-profit career eight years ago at AMC with the American Association of Neuroscience Nurses and the National Association for Healthcare Quality before moving into AMC’s consulting business. Prior to joining AMC, Beth spent fifteen years in advertising, previously with a company specializing in recruitment marketing.  At Leo Burnett and J. Walter Thompson, Beth held a variety of positions in research using primary, secondary and syndicated research to impact client performance.