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2017 Conference Speakers
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AAMSE 2017 Annual Conference

Jean Abraham, Wegmiller Professor and Director of the Master of Healthcare Administration, School of Public Health at the University of Minnesota

Jean Abraham is the Wegmiller Professor and Director of the Master of Healthcare Administration program in the School of Public Health at the University of Minnesota. She is a health economist with expertise in employer-based health benefits, including insurance and wellness program evaluation; competition in provider and insurance markets; and evaluation of the impact of federal health reform on employers, insurers, and consumers. Dr. Abraham’s research has been funded by the National Institutes of Health, the Centers for Disease Control and Prevention, the Robert Wood Johnson Foundation, the Russell Sage Foundation, and the Commonwealth Fund. At the University of Minnesota, Dr. Abraham instructs graduate courses in statistics for health management decision-making and health economics. In 2011, she was awarded the Leonard Schuman Award for Excellence in Teaching, which is the School of Public Health’s highest teaching honor. For the 2008–2009 academic year, Dr. Abraham served as the senior economist on health issues with the President’s Council of Economic Advisers in Washington, D.C. Dr. Abraham earned her B.A. in economics and political science from the University of Arizona, and a Ph.D. in public policy analysis and management from Carnegie Mellon University.

Jessica Bateman, Patient and Research Advocacy Manager, American Urological Association

Jessica Bateman is the patient and research advocacy manager for the American Urological Association (AUA). In this role, she has responsibility for ensuring the patient voice is incorporated into legislative messaging and policy agendas. Jessica provides outreach and resources to patient, physician, and research organizations that complement the AUA’s advocacy efforts. Additionally, she leads and participates in patient focused coalitions that increase awareness about health disparities and enhance patient access to care.

She joined the AUA after more than 10 years serving in the non-profit sector as President and CEO of the Lupus Foundation of America –DC/MD/VA Chapter and directing the public policy team at the Immune Deficiency Foundation. She was appointed by the Governor to serve on the Maryland Arthritis Council from 2011-2015 and has authored several print publications. Jessica has a Master’s degree in Community Health education from Towson University and is a certified patient navigator. 

Lori Ann Burns, Chair, AHRA Education Foundation

Lori Ann Burns is the Manager of MRI Services at Holy Name Medical Center. In her career, she has over 25 years of experience in both hospital and outpatient settings as a technologist and as a Manager. She graduated from Hackensack Medical Center School of Radiography in 1988. Lori joined the AHRA in 2005 and is a very active member. She is currently serving her second term on the Education Foundation Board of Directors and was recently reelected for a 3rd year as chair for the Foundation. She has been a part of the annual appeal committee for the foundation since 2009. In her private life, Lori is the mother of 4 daughters. She has served on the local, county and state PTA for over 14 years in which she has held many positions including County President.

Rose Butts, Director, Membership, and Marketing, Renal Physicians Association

Rose Butts is originally from Jarratt, Virginia. She has been with the Renal Physicians Association (RPA) since 2002 in the role of Director of Member Services (first) and then promoted to Director of Membership and Marketing. Rose organizes and directs RPA’s membership and marketing activities. She is responsible for membership recruitment campaigns and membership retention programs. She also develops promotional materials and implements marketing strategies to promote RPA programs and products. Rose is a member of AAMSE and previous member of ASAE. Rose's passions include teaching and mentoring.

Katherine Cairns, MPH, MBA, Executive Director, American Academy of Pediatrics, Minnesota Chapter

Katherine A. Cairns, MPH, MBA, Executive Director Katherine Cairns has served as Executive Director for the Minnesota Chapter of the American Academy of Pediatrics since 2007. In that capacity, she has expanded the advocacy role of an organization that represents over 1000 pediatricians and pediatric clinicians. The organization has seen a membership increase of over 25% during her term via increased membership engagement, activation of pediatric trainees and early career physicians. Advocacy is the number one priority of members per ongoing membership surveys. She is an AAMSE member.

Patricia Ann Clark, MS, President, Communications Strategies

Patricia A. Clark, MS, President, Communications Strategies: Media Training – Speech Coaching – Message Development  A savvy communications expert, Pat Clark brings nearly 20 years of experience and expertise to media training, speech coaching and message development. She’s prepared senior spokespersons for interviews with 60 Minutes, The Newshour, Nightline, New York Times, Wall Street Journal, Washington Post, Time, Business Week, Forbes, Good Morning America, Today Show, Face the Nation, This Week and Oprah. Whether CEO, elected officer, division head or field manager, the mandate is the same:  communicate with the press and the public to tell your organization’s story. Helping meet that mandate is Pat’s specialty. Pat’s clients appear before such major national forums as The National Press Club,  Los Angeles Town Hall Forum, Commonwealth Club, Comstock Club, Detroit Economic Club, City Club of Cleveland, Tiger Bay Clubs, Florida Economic Club, Chief Executive Club of Boston and American Bar Association. Her clients include American Medical Association, American Academy of Orthopedic Surgeons, American Association of Neurological Surgeons, American Society of Plastic Surgeons, American Academy of Dermatology, Canadian Medical Association, Texas Medical Association, American Academy of Family Physicians, Association of Nutrition & Foodservice Professionals, American Hospital Association, Federation of State Medical Boards, Princeton Brain and Spine Institute, Texas A&M Health Science Center, National Council of State Boards of Nursing, Scott & White, HealthSouth. Pat holds bachelors and masters degrees in journalism from Ball State University has taught on the faculty of Valparaiso University and served as director of the Northern Indiana Journalism Seminars.

Caitlin Couture, CAE, Director, Governance and Engagement, Society of Interventional Radiology

Caitlin Couture, CAE, currently serves as the Director of Governance and Engagement at the Society of Interventional Radiology and has over eight years of association management experience. In her role at SIR, Caitlin ins responsible for ensuring consistency across 64 committees, task forces and manages 2 sections. She works to ensure members positively engage with SIR throughout their career through traditional committee engagement and ad hoc volunteer opportunities. In her time at SIR, Caitlin launched SIR Connect and engaged 85% of SIR members in online collaboration. Throughout her career, Caitlin has been active in the association management professional and served on the ASAE Young Professional Committee and currently serves as a member of the ASAE Communications Section Council. Caitlin graduated from James Madison University and lives in northern Virginia with her husband and 2 English Bulldogs.

Jordan Endicott, JD, Manager of Health Policy and Advocacy, American Academy of Hospice and Palliative Medicine

Jordan Endicott has served as the Manager of Health Policy & Advocacy for the American Academy of Hospice and Palliative Medicine (AAHPM) since 2015, where his responsibilities include oversight of the Academy’s grassroots and state advocacy efforts. Prior to AAHPM, Jordan worked at the American Osteopathic Association in state government affairs for six years. He graduated from the University of Oklahoma and the Illinois Institute of Technology Chicago-Kent College of Law. Jordan is an AAMSE member and has completed the Leadership Academy.

Shari M. Erickson, MPH, Vice President of Governmental Affairs and Medical Practice, American College of Physicians (ACP)

Shari M. Erickson currently serves as Vice President of Governmental Affairs and Medical Practice with the American College of Physicians (ACP). In this role, Ms. Erickson manages ACP’s overall advocacy and policy initiatives relating to federal regulatory agencies, including the Department of Health and Human Services (HHS), Centers for Medicare and Medicaid Services (CMS), CMS’ Center for Medicare and Medicaid Innovation, and other federal bodies. She directs and collaborates on the development of ACP policies and advocacy strategies in order to influence delivery system and payment reforms, such as Accountable Care Organizations, the patient-centered medical home (PCMH), and the PCMH-neighborhood, as well as health insurance-related issues. Ms. Erickson also oversees ACP’s Department of Medical Practice, which is responsible for the ongoing development and maintenance of programs, products, tools, and services, including the ACP Practice AdvisorSM, to assist medical practices with regulatory compliance and practice transformation. Additionally, Ms. Erickson manages and/or engages in ACP’s relationships with private payers and external policy- and advocacy-related organizations, including other clinical specialty societies, multi-stakeholder coalitions, the American Board of Internal Medicine, the National Quality Forum, and others. She maintains and provides ongoing expertise on key issue areas for ACP, including delivery and payment system reform (both alternative and fee-for-service initiatives, as well as federal, state, and private sector programs), performance measurement and pay for performance or value approaches, and coding development and policy (both CPT and ICD-9/10) among others.

Ms. Erickson currently serves as Co-Chair of the Patient-Centered Primary Care Collaborative’s (PCPCC) Center for Advocacy & Public Policy. The PCPCC is a coalition of over 1000 stakeholder organizations, including major employers, consumer groups, public and private health insurers, and many others who have joined with organizations representing primary care physicians to develop and advance the PCMH. The Center for Advocacy & Public Policy works to build support for primary care and the PCMH through public policy improvements regarding the delivery of health care services, payment reform to incentivize better care and patient outcomes, and benefit design with the intention of moving toward a value-based system of purchasing. Ms. Erickson previously served as a Co-Chair of the PCPCC’s Center for Patient-Centered Medical Home Advancement from 2008 to 2012.

Previously at ACP, Ms. Erickson worked as the Director of Regulatory and Insurer Affairs where she advocated for ACP positions with HHS, CMS, and other federal agencies with responsibility for implementation of the Affordable Care Act and other federal health reform initiatives. She also previously served as a Senior Associate in ACP’s Center for Practice Improvement and Innovation, where her primary area of focus was facilitating the development and implementation of PCMH pilot and demonstration projects. In this role, Ms. Erickson assisted in the development of major policy papers; advocacy positions; and new products, programs, and services to support ACP members. She identified opportunities to support practice redesign efforts and supported the development of tools and services for practice attainment of key PCMH systems and competencies.

Before coming to ACP, Ms. Erickson was a Senior Program Director with the National Quality Forum (NQF) in Washington, D.C. where she was responsible for managing an array of projects that support NQF’s national strategy for healthcare quality measurement and reporting. She produced educational publications focused on issues related to performance measurement and quality improvement, public reporting, and health information technology. During her time at NQF, Ms. Erickson convened and staffed multiple task forces focused on the reorganization of NQF operations, including the appointment of a new governing board, advisory committees, and councils.

Prior to that, she served as a Program Officer at the Institute of Medicine (IOM) of the National Academies where she worked on multiple health care quality and patient safety studies, including the landmark IOM report titled, “Crossing the Quality Chasm:  A New Health System for the 21st Century”, and co-directed a study on the Future of Emergency Care in the United States Health Care System.

Ms. Erickson received her Master of Public Health degree from the Johns Hopkins Bloomberg School of Public Health and her Bachelor of Arts and Bachelor of Arts-International Studies degrees from Miami University in Ohio.

Shannon Goecke, Director, Membership and Marketing, California Academy of Family Physicians

Shannon Goecke is a native of the San Francisco Bay Area. She joined the California Academy of Family Physicians (CAFP) in spring 2016 as Director of Membership and Marketing. She was previously Director of Communications and Membership at the San Mateo County Medical Association for four years. Before making the leap to medical societies, she handled communications and membership for county bar associations for more than a decade. She holds a BA in literature and an MA in creative writing.

Joseph Greaves, Executive Director, Alameda-Contra Costa Medical Association

Joseph Greaves is the Executive Director of the Alameda-Contra Costa Medical Association (ACCMA). He has been with the ACCMA since 2007, and immediately prior worked briefly for the California Medical Association. He has worked extensively in the areas of legislative advocacy, regulatory compliance, membership recruitment and retention, strategic communications, and project management. Since joining the ACCMA, he has helped support effort to increase membership by over 30%, spearheaded the ACCMA’s ICD-10 outreach and educational efforts, and effectively managed the East Bay Safe Prescribing Coalition, among many other accomplishments. Mr. Greaves holds a Bachelor’s of Arts from Oberlin College (2003) and Maters of Arts from San Francisco State University (2011). He is also an alumni of the New York City Urban Fellows Program (2004) and the ASAE Diversity Executive Leadership Program (2009-2011).

Babette Grey, Executive Director, New York State Society of Orthopaedic Surgeons

Babette Grey has been an executive director of the New York State Society of Orthopaedic Surgeons; the New York State Society of Plastic Surgeons and mother to Lucille since 2014. As executive director, she has focused on developing stronger governance, policy and advocacy services for each organization. She also serves as the lobbyist in state affairs for each society. Her areas of expertise include:

  • Governance and Volunteer Leadership
  • Public Policy, Government Relations, and Coalition Building
  • Effective Communications, Marketing, and Public Relations

Prior to her recent role, Grey spent 9 years with the New York Chapter of the American College of Physicians where she served as the Director of Advocacy and Communications. As director, she actively monitored state and federal healthcare legislation and regulation to evaluate the impact on membership. She conducted legislative analysis and research to prepare policy briefs, fact sheets, instant action alerts and policy-related information for members. She assisted in the organization of annual state and federal lobby days. She served as primary liaison to its health and public policy, communication and health information technology committees to implement board policy and vision. In addition, she provided oversight of the development, implementation, and advancement of communication and marketing strategies including website management and newsletter distribution. As a result of her efforts, and working in concert with the Executive Director and Board, NYACP was positioned as the primary educational and advocacy resource regarding regulatory mandates for its members. Grey has held several leadership positions within AAMSE, including Board Member, Trends Identification Author, Leadership Academy and 360 Degree Graduate, Chair of the Membership Committee

Denice Hinden. Ph.D., PCC,  President, Managance Consulting & Coaching

Denice is on a mission – one person at time – to ignite passion and a sense of positive opportunity into nonprofit, public and for-profit workplaces through more conscious energetic leadership, transformational strategic planning, and attention to organizational culture. As a Professional Certified Coach (PCC) with nearly 2000 hours of coaching experience and 20+ years of engaging meeting facilitation, Denice raises leader awareness about attitudes and behaviors that inspire high performance, meaningful results and more joy at work. Denice introduces leaders to new levels of potential through transforming strategic planning and customized leadership development initiatives with senior teams and work with individual leaders. The Managance Leveling Up Leadership System, offers leaders the opportunity to connect to their guiding values and beliefs, energizing and motivating tools for engaging productive conversations, and exemplary leadership practices that support extraordinary results. Denice supports leaders in sharpening and practicing leadership shifts at work and at home every day. As a co-author of the groundbreaking book, The Nonprofit Organizational Culture Guide: Revealing the Hidden Truths that Impact Performance (Jossey-Bass, 2011), Denice is challenging nonprofit leaders to re-think the definition of organizational culture and how to use organizational culture information in developing more effective management and change strategies. As President of Managance Consulting & Coaching ( Denice breathes vigor into management and transforms organization performance with provocative strategic, leadership transition planning, and coaching leaders and leadership teams. Managance has been consulting and coaching staff and board members of organizations supporting people with intellectual and developmental disabilities, other human services, community & economic development, and advocacy organizations since 2000. In 2002-2006 she was a lead researcher and co-designer of Executive Transition Management (ETM) a methodology for effectively supporting nonprofits through leadership transitions. In 2014, Managance was named a mid-Atlantic Top 100 MBE (minority business enterprise).Prior to consulting and coaching Denice had a successful career in nonprofit and public management in positions ranging from program associate to executive director. Her community-based experience includes a group home for children with Autism, a 24-hour telephone crisis intervention center, an emergency shelter for runaway and homeless youth, Executive Director of the Miami Commission on the Status of Women and Voices for Children and program manager at the City of Miami Sports and Exhibition Authority where she worked on the Miami Arena development team. On the national level, as program director at the Development Training Institute (now the Center for Leadership Innovation), she directed an experimental capacity building initiative with 14 community development organizations and facilitated a college accredited leadership institute for community development professionals. Denice earned an M.S. in Human Services from Nova Southeastern University and a Ph.D. in Public Administration from Florida International University. She is a professional certified coach through the International Coach Federation and Energy Leadership Index Master Practitioner™ and a Conversational Intelligence® Enhanced Skills Coach. She is conversational in Spanish.

Leslie B. Howell, Director of CME, Training, and Physician Leadership Programs Pennsylvania Medical Society (PAMED)

Leslie B. Howell, CHCP joined the Pennsylvania Medical Society, one of the largest state medical societies in the US, in 2002 as a meeting manager, assisting regional, state, and national associations with the planning and implementation of their scientific meetings. During her 15-year tenure, she has held the positions of Associate Director, CME, and Director of Educational Services, directing the Society’s strategy and implementation of CME programs and operations, and overseeing the development of educational conferences, products, and services for physicians.

Her position was redefined to Director of CME, Training, and Physician Leadership Programs to reflect her expanded responsibilities in developing and growing PAMED’s leadership training programs for physicians. In 2013, Ms. Howell envisioned and initiated PAMED’s Year Round Leadership Academy, a 10-month educational program delivered in partnership with the American Association for Physician Leadership.

Ms. Howell holds a BA in Organizational Management from Eastern University, St. David’s, PA. The CHCP credential was conferred to her in 2011 and she is certified through September 2019.

Her professional affiliations include the Association for Talent Development, as well as the Accreditation Council for Continuing Medical Education. She has served as an ACCME Recognition Reviewer for the state medical society system of accreditation since 2012, and has assisted as a breakout session facilitator at the ACCME’s CME as a Bridge to Quality™ Accreditation Workshop.
She is also a member of the Alliance for Continuing Education in the Health Professions, holding volunteer roles as chair of the State Medical Society Section in 2010-2011 and a member of Almanac Editorial Board from 2012-2015. Ms. Howell was one of the founding members of the Mid-Atlantic Alliance for Continuing Medical Education, and served in the role of president from 2011-2014.

Outside of work, Ms. Howell enjoys a quiet village life of reading, movie marathons, and spending time with Mike, her husband, and children. Their blended family of two sons and two daughters has grown to include two sons-in-law, one daughter-in-law, and four grandchildren – two boys and two girls, coincidentally.

Her next big goal – to find a way to be a professional student for the next 10 years!

Bill Jerome, MBA, Research Author on Innovation and Chief Storyteller, Christian Academy School System

Bill Jerome is a student of organizational cultures and obstacles that prevent the success of change agents and visionaries. He is a co-author of the recently published “The Disposable Visionary: a Survival Guide for Change Agents” [Praeger ABC-CLIO]. Bill earned his Master in Management from Northwestern's Kellogg School and, with the concept of creating an "indispensable brand," worked for over 20 years with over 200 companies, associations and executives (including numerous medical societies) to empower leaders who can inspire vision and innovation. For the last 10 years, he has researched the irony behind change agents:  that most companies that say they want change to end up firing those employees who could bring the most value, including CEO's, executive directors and managers. He has provided a series of assessments on corporate cultures that obstruct innovation and even exist in companies that are often and mistakenly praised for an empowering culture. Building on his career as a vision and leadership consultant, he is currently the Chief Storyteller for the country's largest Christian school system.

Nancy E. Johnson, Senior Manager, Brand Communications and Writing, College of American Pathologists

Nancy E. Johnson is a senior communications leader with an award-winning, Emmy-nominated journalism background and a passion for storytelling. She serves as senior manager, brand communications and writing for the College of American Pathologists, helping the nation’s second largest medical association tell its brand story. Nancy is a contributor to O, The Oprah Magazine, which featured her personal essay in the November 2015 edition. She earned her chops as a wordsmith and storyteller during her 11-year career as a television news reporter at network affiliates in Wisconsin and Florida. Following her news career, she managed external communications and multimedia marketing for Moffitt Cancer Center in Tampa Bay. From there, she led executive communications for two global businesses at Kimberly-Clark Corporation. At the Wilbert Group, a boutique PR agency in Atlanta, Nancy handled writing and media relations for key accounts, including The Coca-Cola Company, Equifax and Turner Entertainment Networks. Nancy grew up on Chicago’s south side. She graduated from Northwestern University and then went on to earn her MBA at The University of North Carolina at Chapel Hill.

Vince Keenan CAE, Executive vice president, Illinois Academy of Family Physicians

Vince Keenan has been with Illinois Academy of Family Physicians since 1989 and the EVP since 1992. We are a state chapter of a national medical specialty society, but have our own budget ($2MM/year, 4800 members and 8 staff). Vince is on the boards of a credit union and a national effort to promote family medicine.

Brett Kell, MSM, Senior Communications Manager, American College of Mohs Surgery

Brett directs the membership and communications functions of the ACMS, including member communications; editorial, graphic and brand standards; marketing and advertising; print collateral; website content and management; public and media relations; social media; and more. In addition to holding a Master’s degree in Management and a Certificate in Project Management, Brett is a 2016 graduate of the AAMSE 360 program and a member of the Wisconsin Society of Association Executives. He is also an award-winning freelance writer who has contributed to numerous publications, including as a feature writer for Edible Milwaukee magazine since its inception in 2013.

Mary C. Kelly, PhD, CSP, CDR, US Navy (retired)

Born in Texas, Mary Kelly is a graduate of the United States Naval Academy and spent over 20 years on active duty in intelligence and logistics. She retired from the Navy as a commander. She has Master’s degrees in history and economics, and a PhD in economics. With over 20 years combined teaching experience at the Naval Academy, Hawaii Pacific University, and the Air Force Academy, she taught economics, finance, history and management. She has experience in academic development, human resources, finance and organizational management. Mary has a track record of success as a leadership expert.

Linda A. Lambert, CAE, Executive Director, New York Chapter, American College of Physicians

Linda Lambert, a former AAMSE President,  is formerly an ED of two County Medical Societies and a senior staff member for MSSNY, Mrs. Lambert is a graduate of the State University of New York with a BS in Business, Management and Economics with a concentration in Health Policy. She has been in Medical Society Management for more than 35 years and is a Certified Association Executive (CAE). In 2013 Linda was awarded the American Medical Association’s Lifetime Achievement Award for “contributing substantially to the goals and ideals of the medical profession” and in 2014 received the ESSAE George Burton Award for her efforts to promote CAE certification. She has served on numerous national and state health care organizations' Board of Directors including the Federation of State Physician Health Programs. She currently serves as Executive Director of the New York Chapter of the American College of Physicians (an organization representing 12,000 New York Internists), Executive Director of NYACP Services, Inc. and as President of its subsidiary, I M Research and Service Corp. Linda is a registered lobbyist and has worked for more than 35 years with members of the New York State Legislature, the Governors’ office and the State Education and Health Departments to monitor, draft and modify various legislative and regulatory proposals related to health care delivery.

Jonathan Lehrer, Senior Manager, Enterprise Communications, College of American Pathologists

Jonathan Lehrer is a senior manager, enterprise communications, at the College of American Pathologists, Northfield, Illinois, the world’s largest organization of board-certified pathologists and the leading provider of laboratory accreditation and proficiency testing programs. He handles internal communications, executive communications, and the organization’s employee-focused intranet. In addition, he works with other communications team members to shape external media messaging.

A creative, articulate communications leader and counselor, Jonathan functions effectively in corporate and non-profit settings, large and small. Drawing on his experience as a broadcast journalist, Jonathan is at once a traditional wordsmith and techno-geek who is adept at finding the right words and tactics.

Jonathan has been developing, managing and publishing content since his student days at Northwestern University's School of Communications in the 1970s. Jonathan’s career encompasses broadcast journalism, public relations, website development, and email marketing. Prior to joining the CAP, Jonathan was a consultant to non-profits, government agencies, and small to medium businesses for more than 15 years. He has worked with health care organizations, physicians, the transportation sector, and education. Previously he was chief media spokesperson and vice president of public affairs for the AAA-Chicago Motor Club.

Marny Lifshen, Marny Lifshen Communications

Marny is an author, speaker and marketing communications consultant with more than 25 years of experience in working with professional service providers including physicians. She is a nationally recognized expert on the topics of networking, professional relationships, communication, personal branding and the male/female workplace dynamic. She creates customized presentations, workshops and retreats for corporate clients, professional associations, universities and conferences.

Elizabeth Lukrich, Manager, Communications and Social Media, California Academy of Family Physicians

Elizabeth "Lizzy" Lukrich is Manager of Communications and Social Media at California Academy of Family Physicians. She graduated from UC Davis in 2015 and is thrilled to have joined the CAFP team.

Allison Lundberg, Manager, Marketing and Membership, American Academy of Hospice and Palliative Medicine

Allison Lundberg is from a small town in Indiana, but moved to Chicago, IL after college. She found her love for medical associations in 2012 and has been working in them ever since. She is the Manager of Marketing and Membership for the American Academy of Hospice and Palliative Medicine and enjoys finding new, creative ways to reach their members. Allison is responsible for their social media strategy, email marketing, membership outreach, and much more. She joined AAMSE in 2016 and has been excited to present at AAMSE conference ever since attending last year’s meeting. Allison’s passions include running marathons, cooking, organizing, and traveling with her husband.

R. Shawn Martin, Senior Vice President, Adovacy, Practice Advancement and Policy,

Shawn Martin, senior vice president, advocacy, practice advancement and policy at the AAFP, is responsible for overseeing the AAFP Division of Government Relations and the Robert Graham Center for Policy Studies in Family Medicine and Primary Care in Washington, DC, as well as the Division of Practice Advancement at the AAFP headquarters in Leawood, Kan. In this role, he directs legislative and private sector advocacy on issues such as physician payment and medical liability reform.

Monica Moore, Senior Web Manager, Association Management Center

Monica Moore is part of the Creative Media Services team at the Association Management Center (AMC). In the last 3 years, Monica has managed 11 association website redesigns and worked with more than 20 internal and external clients on making website changes on a smaller scale. As Senior Web Manager, Monica’s core focuses are customer support and new business development, while also managing the AMC Web Team and identifying web solutions to meet clients’ evolving needs. Previously an editor, Monica spends much of her time preaching the importance of good content and explaining why websites are not Word documents.

Robert Oakes, Innovation Analyst, Association Management Center

Robert L. Oakes, MFA, Innovation Analyst, Association Management Center  Robert is originally from Southern California. He has been with the Association Management Center since 2015 and is currently in the role of innovation analyst. He supports AMC’s numerous association clients in optimizing their digital initiatives to support their strategic goals. Previously, he served as a product manager with the Healthcare Information and Management Systems Society (HIMSS). He is an active member of the Association Forum of Chicagoland. Robert has a passion for helping associations bridge the gap between business and technology.

Barbara Z. Park, RDH, MPH, Public Health Consultant, Diabetes Team, National Association of Chronic Disease Directors

Barbara Park has 30 years of experience in public health, specifically in the area of chronic disease prevention and control at the state and national levels. Ms. Park is currently a Public Health Consultant with the National Association of Chronic Disease Directors (NACDD) where she leads national efforts to support state health departments in diabetes prevention and control and promoting strategies for reducing the risks of other chronic diseases. Prior to joining NACDD, Ms. Park served in various leadership capacities at the Centers for Disease Control and Prevention (CDC) within the National Center for Chronic Disease Prevention and Health Promotion for 22 years. Prior to joining CDC, Ms. Park managed fluoridation and preventive health programs for the American Dental Association. She received a Master of Public Health and a Certificate in Health Services Administration from Illinois Benedictine University and obtained a Bachelor of Science degree in Dental Hygiene from Loyola University. Ms. Park is a Registered Dental Hygienist and currently resides in Loudon, TN.

Curt Powell, Director of Marketing and Communications, Society of Critical Care Medicine

Curt Powell designs and implements customer-focused, data-driven marketing strategies that improve the customer experience and produce measurable results. His extensive toolbox includes demand generation, customer engagement, brand development, segmentation, market expansion, CRM and omnichannel marketing. He has served as a senior strategist/consultant for healthcare and higher education, including a number of medical societies such as the College of American Pathologists where he served as Senior Director of Strategic Marketing Enterprise Solutions. Curt takes particular pride in working effectively across organization lines to bring about positive change that drives customer loyalty and grows revenue. As Director of Marketing and Communications for the Society of Critical Care Medicine, Curt currently leads departmental and cross-functional initiatives to enhance, expand and coordinate the Society’s activities related to membership and all product lines, both domestic and international. Responsibilities include sales, media, press and public relations, corporate communications, omni-channel marketing, analytics, branding and strategic leadership. Curt and his wife Scottie live in downtown Chicago and enjoy participating in the rich cultural variety the city has to offer.

Martin Raniowski, Executive Vide President, Pennsylvania Medical Society (PAMED)

Martin Raniowski was named Executive Vice President of the Pennsylvania Medical Society (PAMED) on January 1, 2017. Prior to that position, Martin served as Senior Vice President for Policy and Programs with PAMED. Martin is an adjunct professor at the University of Pittsburgh, Graduate School of Public Health. At the Pennsylvania Department of Health, Martin was the Deputy Secretary for Health Planning and Assessment, where he oversaw public health programs ranging from prevention, epidemiology and communicable diseases to public health preparedness and emergency medical services. Martin has also held positions with the American Heart Association, Pennsylvania House of Representatives - Health Committee, and the Pennsylvania Governor’s Office. Martin received a Master’s Degree from the Indiana University of Pennsylvania and an undergraduate degree from the University of Pittsburgh.

Dr. Todd Redden, Vice President, Physician Leadership & Development, Carolinas HealthCare System

Dr. Todd Redden has more than 24 years of healthcare and higher education experience. He started his healthcare journey in behavioral health as a licensed therapist working within both acute care and ambulatory settings specializing in the comorbidity of addiction and psychiatric illness. He eventually gravitated more toward operations and remained in healthcare education and leadership until 2000 when he was asked to found a non-profit education and counseling program for at-risk-youth. In 2004 he returned to health care operations when he joined Carolinas HealthCare System in Charlotte, NC as the Executive Director of Continuing Medical Education, Medical Staff Services and Research. Because of his extensive experience working with Physicians and ACPs as both a clinician and administrative leader, Dr. Redden assumed his current role with Carolinas HealthCare System as Vice President of Physician Leadership & Development, leading a team responsible for Physician and ACP leadership, coaching, mentoring, faculty development and wellness.

In addition to having a Bachelor’s degree in Psychology and a Master’s degree in Counseling, Todd received his Doctoral degree in Educational Leadership in 2009 from the University of North Carolina at Charlotte.

Joel Riemer, Senior Program Manager, American Medical Association

Joel Riemer has been with the AMA for six years. As Senior Program Manager for the Diabetes Prevention Program (DPP) at the AMA he is responsible for working with state, county and specialty medical societies regarding adoption and implementation of the program. The AMA and the Centers for Disease Control and Prevention are sounding an alarm about prediabetes because 86 million American adults have prediabetes and 9 out of 10 people with prediabetes are unaware of the condition. The AMA is actively recruiting local organizations and physicians who are interested in addressing this national health crisis. Joel is an active AAMSE member and has attended the past six annual meetings.

Rachael Riggs, CMP, Manager, Meeting and Convention Sales - Chicago/Midwest, Tourism Vancouver

Rachael Riggs is a Meetings and Convention Sales Manager for Vancouver CVB located in the Chicago regional sales office. She has held this role since 2004. Prior to working in sales,  Riggs owned an independent meeting planning company, RMR, Inc. consulting to corporations and associations. Additionally, Riggs worked for Smith Bucklin & Associates and The Sherwood Group in the convention departments. In her current role, she leads the sales in the Midwest. Additionally, she leads the #Vangiving program and has developed many Corporate Social Responsibility programs as a supplier and a planner. Riggs stays active within the hospitality industry serving on committees for various organizations, both locally and internationally. In 2016, Riggs was named the PCMA International Supplier of the Year. Nationally for PCMA, she helped lead the 2016 Convening Leaders Host Committee. Previously, she served as Chair of the Awards Committee and Leadership & Governance Conference Committee, Vice Chair of the PCMA Annual Meeting Program Committee. Riggs currently sits on the Greater Midwest Chapter PCMA Board of Directors. Riggs has spoken at PCMA's Convening Leaders, the Event Services Professionals Association Annual Meeting and Holiday Showcase of late. She has served on Association Forum’s Supplier Working Group, the Honors Gala Committee, and the Holiday Showcase Committee. She was also Chair of Destination Reps.

Christina Rowe, MSOL, Founder, The Collaborative, LLC

Christina Rowe is Gallup-Certified in Strength-based coaching for individuals, management, and teams. Holding a Master of Science in Organizational Leadership, which concentrated on successful organizational development, change, and culture, she helps teams know, communicate, and function together. Working with StrengthsFinder 2.0 empowers teams to understand the unique perspectives and skills of each team member, and creates a path to high performance and engagement. Highly engaged teams are more productive and report a higher quality of life. Rowe has worked with the board of directors in many fields, as well as leaders in their industries from medical specialties, technology, construction, to creative production. Her love of working closely with leaders to create positive change and impactful cultures has taught her that anything can be achieved when you know the tools present on your team and how to apply them to challenges.

Holly K. Schambach, Executive Director, Association Development Solutions

Since joining ADS in 2011, Holly Schambach’s experience has included working with medical and dental associations and foundations. Her expertise in managing volunteer leaders has created unprecedented success for clients’ fundraising efforts including campaigns, member and corporate annual appeals, and sponsorship programs. Holly lives in the western suburbs of Chicago and is a member of and volunteer for the Association Forum of Chicagoland.

Christina Shepherd, Membership and Leadership Development Manager, Texas Medical Association
Christina M. Shepherd is the Membership and Leadership Development Manager of the Texas Medical Association (TMA), the nation’s largest state medical association with 50,000 physician and medical student members. During Christina’s tenure at TMA, she has focused on medical student, resident and young physician populations to address their unique membership needs. Additionally, Christina directs the TMA Leadership College and Accountable Care Leadership education programs. She holds a Bachelor of Science in Athletic Training and Sports Medicine, cum laude from Missouri State University. Christina is active in the Austin community having served on the board of directors for the Association of Women in Communications, Young Women’s Alliance and the Austin Under 40 Awards. Currently, she is a member of the Food in Tummies (FIT) committee of the Junior League of Austin.

Jodie Slaughter, FASAE, President and Founding Partner, McKinley Advisors

Jodie is the President and Founder of McKinley Advisors, the largest association strategy, and research firm. She has dedicated her career to helping associations solve their most pressing challenges. She founded McKinley in 1994 to bring new, creative and informed approaches to supporting associations. Since then her business acumen, marketing expertise, and leadership skills have positioned McKinley as the leading consulting firm in the association world. Outside of her work at McKinley, Jodie is an active member of ASAE. She has volunteered at almost every level of ASAE, including many leadership roles. In 2011 Jodie received the highest honor bestowed on a non-association executive. She was named to ASAE’s Academy of Leaders for her commitment, contributions, and leadership in the association community. She is an ASAE Fellow, past Chair of the Fellows and a past Director on the ASAE and ASAE Business Services Boards. Jodie is a frequent speaker and has been recognized as a “best of” presenter at the ASAE Annual Meeting. Her passions outside of work include supporting animal welfare causes, traveling the world and working on physical fitness.

Steve Smith, MS CAE, Executive Director & CEO, American Academy of Hospice and Palliative Medicine

Steve R. Smith, MS CAE, has served as CEO and executive director of the American Academy of Hospice and Palliative Medicine (AAHPM) at Association Management Center (AMC) in Chicago, IL since 2007. Before joining AMC and AAHPM, Smith was senior director of business development, marketing, and membership services at the American Academy of Physical Medicine and Rehabilitation (AAPMR) and worked in a variety of senior staff roles within the national office of the Alzheimer’s Association for nearly a decade. Smith is also experienced volunteer leader having served on several professional boards and committees within the American Association of Medical Society Executives, Association Forum of Chicagoland, American Society of Association Executives, Council of Medical Specialty Societies and Illinois State University. In addition, he is a hospice volunteer and active in his community. Smith has received several prestigious awards including Association Forum of Chicagoland’s John C. Thiel Distinguished Service Award in 2014 and its “Inspiring Leader” Award in 2009. Smith was also recognized as one as a “Top Association CEO’s” by CEO Update magazine in 2012. Smith earned undergraduate and graduate degrees from Illinois State University in Communications with concentrations in organizational communication and gerontology/health care. Follow Steve Smith on Twitter @ssmithaahpm.

Daniel E. Trucil, MA, MPH, Communications Manager, American Geriatrics Society

Daniel E. Trucil, MA, MPH, is Communications Manager for the American Geriatrics Society and its Health in Aging Foundation. In this role, Dan develops and executes engagement strategies for raising geriatrics’ profile among older adults and caregivers, members of the media, public and private funders, and the diverse spectrum of health professionals responsible for expert elder care. Dan previously worked on global advocacy and communications for the International AIDS Vaccine Initiative, collaborating with colleagues in Africa, Europe, India, and the U.S. to ensure sustained commitment to ending the AIDS pandemic through preventive public health. Before focusing his attention on nonprofit health communication, Dan spent several years as a public relations consultant for Fortune 500 pharmaceutical companies with leading product portfolios covering infectious diseases and diabetes management. Across his career, Dan has led or co-managed a range of international awareness campaigns, from crisis communications addressing antimicrobial resistance to peer-to-peer advocacy on health care reform. Dan earned a Master of Arts in Strategic Communication from Villanova University, where he worked as a fully funded research assistant for the first scholarly project funded through the Waterhouse Family Institute for the Study of Communication and Society. Dan’s research explored both communicative interpretations of healthcare reform in the wake of the 2008 presidential election and the role of diversity in the digital domain. Dan previously pursued a Bachelor of Arts in English and Communications at Villanova, and recently completed studies for a Master of Public Health degree from the State University of New York.

John D. Trybus, APR, Managing Director & Adjunct Professor, Georgetown University's Center for Social Impact Communication 

John Trybus is a social strategist on a mission to help impact organizations embrace the blur--between sectors, functions, departments and human strengths--for good. He leads and manages Georgetown University's Center for Social Impact Communication, a renowned research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change. He has served as the personal advisor to world-famous chimpanzee expert Dr. Jane Goodall where he traveled with her on a perpetual 300-day-per-year global advocacy tour, as a strategy lead within the British Embassy, and as a social innovation consultant to Tiffany & Co., L'Oreal Paris, Coca-Cola, Women for Women International and other clients at Waggener Edstrom Worldwide. John is also a professor of social impact and nonprofit management at Georgetown University and the proud father of a hairless cat named Penelope.  

Martin Raniowski was named Executive Vice President of the Pennsylvania Medical Society (PAMED) on January 1, 2017. Prior to that position, Martin served as Senior Vice President for Policy and Programs with PAMED. Martin is an adjunct professor at the University of Pittsburgh, Graduate School of Public Health. At the Pennsylvania Department of Health, Martin was the Deputy Secretary for Health Planning and Assessment, where he oversaw public health programs ranging from prevention, epidemiology and communicable diseases to public health preparedness and emergency medical services. Martin has also held positions with the American Heart Association, Pennsylvania House of Representatives - Health Committee, and the Pennsylvania Governor’s Office. Martin received a Master’s Degree from the Indiana University of Pennsylvania and an undergraduate degree from the University of Pittsburgh.

Stephanie Wimmerstedt, Education Coordinator/ Scrum Product Owner, National Association of Neonatal Nurses

Stephanie Wimmerstedt, Education Coordinator/Scrum Product Owner, National Association of Neonatal Nurses    Stephanie is originally from the greater St. Louis area. She has been with the National Association of Neonatal Nurses (NANN) since 2014 as the Education Coordinator. She supports NANN’s educational products including the Annual Conference and the Developmental Care Designation. She has served as the Scrum Product Owner for the optimization of NANN’s association management system. Stephanie is passionate about supporting the professional development of NANN’s dedicated members.