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AAMSE 2017 Annual Conference

Thursday, July 27

Wednesday | Thursday | Friday | Saturday

6:30 - 7:30 a.m.
Early-Riser Walk

8:00 - 8:30 a.m.
“Healthy Choice” Breakfast in Exhibit Hall

8:30 - 9:30 a.m.

Politics, Policy, and the Future of U.S. Healthcare Delivery and Financing

Jean M. Abraham, Wegmiller Professor and Master of Healthcare Administration Program Director, Division of Health Policy and Management University of Minnesota

Given the results of the 2016 election, there is increasing momentum among Republicans and the Trump Administration to repeal and replace the Affordable Care Act (ACA). This presentation will provide audience members with a brief background on key ACA provisions; a summary of the scholarly evidence regarding the impact that the ACA has had on insurers, providers, and consumers; and an overview of health reform proposals advocated for by Republican leaders in Congress and their potential implications for key stakeholders.

Upon completion of this session, participants should be able to:

  • Identify key provisions within the Affordable Care Act and their implications for consumers, insurers, and providers.

  • Describe the set of factors contributing to the current instability in the individual market for health insurance.

  • Describe proposed policies to replace the Affordable Care Act and their potential implications for coverage and costs.

Jean Abraham is the Wegmiller Professor and Director of the Master of Healthcare Administration program in the School of Public Health at the University of Minnesota. She is a health economist with expertise in employer-based health benefits, including insurance and wellness program evaluation; competition in provider and insurance markets; and evaluation of the impact of federal health reform on employers, insurers, and consumers. Dr. Abraham’s research has been funded by the National Institutes of Health, the Centers for Disease Control and Prevention, the Robert Wood Johnson Foundation, the Russell Sage Foundation, and the Commonwealth Fund. At the University of Minnesota, Dr. Abraham instructs graduate courses in statistics for health management decision-making and health economics. In 2011, she was awarded the Leonard Schuman Award for Excellence in Teaching, which is the School of Public Health’s highest teaching honor. For the 2008–2009 academic year, Dr. Abraham served as the senior economist on health issues with the President’s Council of Economic Advisers in Washington, D.C. Dr. Abraham earned her B.A. in economics and political science from the University of Arizona, and a Ph.D. in public policy analysis and management from Carnegie Mellon University.

9:30 - 9:45 a.m.
Exhibit Hall Viewing

9:45 - 10:45 a.m.

Breakout Sessions

  • How Your Team Can Work Virtually—All the Way or Just a Little

    Vince Keenan, CAE, Executive vice president, Illinois Academy of Family Physicians

    A case study in how an eight-person team went completely virtual 2015-16.  Will share best practices and do's and don'ts experienced along the way.

    Upon completion of this session, participants should be able to:

    • Describe the key issues in going virtual, from a little bit to all the way!

    • Plan how your association can go virtually

    • Enumerate the key steps to make with staff to keep the culture alive and flourishing

  • Diversity in Leadership Development Programs: Assessing Needs, Opportunities, and Options

    Leslie B. Howell, CHCP, Director  CME, Training & Physician Leadership Programs, Pennsylvania Medical Society (PAMED, Christina M. Shepherd, Membership and Leadership Development Manager, Texas Medical Association and Babette Grey, Executive Director, New York State Society of Orthopaedic Surgeons

    Come prepared to engage with representatives from three associations as we share our experiences with designing and implementing our respective organizations’ leadership programs. Explore ideas, strategies and practical tools you could use to create and/or grow your own leadership development program. 

    Upon completion of this session, participants should be able to:

    • Discuss the considerations, opportunities, and challenges in establishing and maintaining a leadership development program

    • List practical strategies, tools, or resources that an organization could use to create its own leadership development program

    • Create a “vision” for a potential leadership development program for your own organization

  • Who We Are; Who We Asked; Why It Matters: Bringing Engagement and Brand Identity Together

    Daniel E. Trucil, MA, MPH, Communications Manager, American Geriatrics Society

    “What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).

    Upon completion of this session, participants should be able to:

    • Learn about the value and importance of engaging with members to define what they do, why it’s important, and how you fit into that mix

    • Explore ways to translate requests for feedback into positive, impactful campaigns that reinforce your leadership role among members and across your field

    • Identify strategies for turning member feedback into a cost-effective (and even revenue-generating) component of your brand story

10:45 - 11:00 a.m.
Exhibit Hall Viewing

11:00 a.m. - 12:00 p.m.

Breakout Sessions

  • The Art of the Elevator Speech

    Patricia Ann Clark, MS, President, Communications Strategies

    Your ideas are only as good as your ability to communicate them. Whether to members, reporters, legislators or your boss, your pitch has to be interesting, value-adding, and—most importantly—interesting enough for the recipient to want to continue the conversation and hear more about your idea. This session, led by a veteran speechwriter and speech coach, will offer practical tips and ideas for helping you craft and deliver compelling, time-sensitive presentations, from the elevator to the boardroom and everywhere in between.

    Upon completion of this session, participants should be able to:

    • Present a brief, 15 to 30-second "elevator speech"

    • Understand the principles of communication

    • Adapt these lessons to communications challenges in their day to day work

  • Carolinas HealthCare System: Inspiring Physician Leaders through Mentorship

    Dr. Todd Redden, Vice President, Physician Leadership & Development, Carolinas HealthCare System

    The Carolinas HealthCare System Physician Leadership Mentoring Program identifies current and aspiring physician leaders and partners them with established senior physician leaders to enhance and cultivate the skills needed for an increasingly dynamic healthcare environment. The goals of this program are to build, develop, and diversify future physician leaders’ skills set, increase systems thinking and problem-solving and create opportunities for relationships and networking. The program framework includes a curriculum¹ uniquely focused on leadership competencies such as compelling communication, leading change, inspiring others, to name a few. This eighteen-month commitment creates a true experience for participants, including group sessions with outside speakers complemented by suggested discussion assignments² for their individual meetings with their partners. The expectation of participants is to meet at least monthly, in addition to quarterly group learning events and a community service project. The length of the program was developed intentionally to enable the participants to better develop and foster a relationship with their partner. Upon completion of a needs assessment, participants are matched by the program coordinator based on professional goals and interest. Participants begin their relationship by completing a “Partnership Agreement³.” This lays the foundation for a mutually beneficial mentoring relationship, including goal setting, establishing communication expectations and their individual meeting schedule. As physicians are embracing further expanded roles in leadership, the outcomes from this program illustrate the benefits of participating in a mentoring relationship. It provides a unique opportunity for growth and development and a strategy to retain and cultivate quality physician leaders.

    Upon completion of this session, participants should be able to:

    • Understand the business case for Mentorship for leadership development of physician leaders

    • Learn how a structured mentoring program support physician leadership and development

    • Learn how to develop a professional mentoring program for physician leaders

  • Association Management Challenge

    Linda A. Lambert, CAE, Executive Director, New York Chapter, American College of Physicians, Lynda Layer, CAE, Massachusetts Medical Society and Donna Seawards, CAE CNAP, Executive Director, Arizona Geriatrics Society, American College of Physicians IL & IN Chapters

    This session is designed as an interactive breakout modeled after the game show “Jeopardy.” The questions will test the knowledge and educate both contestants and audience members alike.  Questions and answers will be similar to those typically used in the CAE exam process.  In this session, two rounds of “jeopardy” will be offered to allow a maximum of 24 “contestants” with unlimited “audience” members.

    Upon completion of this session, participants should be able to:

    • Feel engaged in active association management principles

    • Have fun by competing against colleagues

    • Appreciate AAMSE's spirit of collaboration

12:00 - 12:45 p.m.

12:45 - 1:30 p.m.
Dessert in the Exhibit Hall

1:30 - 2:30 p.m.

Breakout Sessions

  • The National Diabetes Prevention Program and How to get your Organization/Members Involved

    Joel Riemer, Senior Program Manager, American Medical Association and Barbara Z. Park, RDH, MPH, Public Health Consultant, Diabetes Team, National Association of Chronic Disease Directors

    The AMA and the National Association of Chronic Disease Directors (NACDD) are partnering with the Centers for Disease Control and Prevention (CDC) in a national effort to engage medical societies, physicians, employers, patients and community organizations to prevent diabetes in the United States.  The AMA and the NACDD are actively engaging with medical societies, state health departments, and physicians who are interested in addressing this national health crisis. 

    Upon completion of this session, participants should be able to:

    • Learn about the National Diabetes Prevention Program (National DPP)

    • Learn about what the AMA and NACDD are doing to promote the National DPP

    • Learn about how state, county and specialty societies can become involved

  • Using Member Personas for Smarter Marketing and Increased Engagement

    Shannon Goecke, Director, Membership, and Marketing, California Academy of Family Physicians and Elizabeth Lukrich, Manager, Communications and Social Media, California Academy of Family Physicians

    There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.

    • Develop a membership segmentation strategy

    • Use member data to develop member personas and targeted messaging

    • Use a CRN to segment, deliver targeted messaging, and measure engagement

  • Leadership Strategies to Enhance Your Performance

    Steve Smith, MS CAE, Executive Director & CEO, American Academy of Hospice and Palliative Medicine and Christina Rowe, MSOL, Founder, The Collaborative, LLC

    Medical society staff members wear many hats. Those who are most successful are able to identify and apply their unique talents to their work with colleagues, members, and volunteer leaders. Strengths-based methods have been used by medical society teams to heighten individual and team engagement, communication, understanding, and productivity. Discover how these and other cost-effective resources can help you and your team engage in professional and career growth across all levels of the organization.

    Upon completion of this session, participants should be able to:

    • Identify and understand 34 different individual areas of strength

    • Value the use of Strengths as a tool for professional development

    • Understand how unique talents can be leveraged to improve teamwork and productivity

2:30 - 3:30 p.m.

Exhibit Hall Viewing

3:30 - 4:30 p.m.

Breakout Sessions

  • Building Effective Coalitions: Collaborating to Address Opioid Misuse

    Joe Greaves
    , Executive Director, Alameda-Contra-Costa Medical Association

    Lindsay Coate, Program Director, Sierra-Sacramento Valley Medical Association
    Steve DeToy, Director of Government Relations, RI Medical Society
    Martin Raniowski, Executive Vice President, Pennsylvania Medical Society (PAMED)

    This session will explore how medical associations across the United States are forming coalitions to provide physician leadership to combat the opioid epidemic. We will explore the work of coalitions at the local, state and national levels, and highlight effective strategies for combating opioid misuse and promoting safer prescribing practices. Participants will also gain broader insight into the value of coalitions and will learn strategies for forming and leading effective coalitions to address public health concerns.

  • How to Write for Physicians

    Brett Kell, MSM, Senior Communications Manager, American College of Mohs Surgery

    As most medical society professionals know, communicating to and on behalf of physicians and other medical staff can be a delicate art. Striking the right tone, finding an authentic voice, and delivering messages effectively is important to the success of any organization. Have you struggled to find a balance between content and confidence in your writing? This session will explore strategies for communicating to a physician audience, as well as externally-directed writing on behalf of physician members.

    Upon completion of this session, participants should be able to:

    • Understand what key phrases, words, and structure to use (and avoid) when writing for physicians
    • Write more completely yet concisely, with clear calls to action
    • Employ research tricks, and interview skills for developing your society’s tone/voice

  • Effectively Recruiting and Supporting Volunteer Leadership

    Holly K. Schambach, Executive Director, Association Development Solutions and Lori Ann Burns RT (R)(M), Chair, AHRA Education Foundation

    Management of healthcare volunteers should be purposeful and strategic. Volunteers are busy with their “day jobs” and already give back to their organizations by contributing time and thought leadership, making efficiency vital. Proper recruitment and utilization of volunteers can be the difference between tremendous success or complete failure. Learn how one healthcare association’s fundraising committee has exceeded their annual goals for more than a decade, setting new milestones and achieving unprecedented participation along the way.

    • Participants will leave this session with a checklist of criteria to aid in identifying qualified volunteer leaders for their specific needs
    • Attendees will possess solutions for creating accountability and incentivizing participation with volunteer leaders
    • Participants will learn best practices in volunteer management including what tools and resources to provide to best equip them for results

6:00 p.m.
Dine-Arounds (offsite)