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Friday, July 28

Wednesday | Thursday | Friday | Saturday

6:30 - 7:30 a.m.
Early-Riser Walk

8:30 - 9:30 a.m.
Annual Meeting and Awards Breakfast

9:45 - 10:45 a.m.

Breakout Sessions

  • Six Tips to make your State Advocacy Rock: Membership and Stakeholder Engagement through Advocacy

    Katherine Cairns, MPH, MBA, Executive Director, American Academy of Pediatrics, Minnesota Chapter

    States are the incubators of many innovative health policies. Elected officials and state-based advocates bring their big ideas for state-based action. This panel of an association executive, former legislator and lobbyist will provide tips and tools for association managers to engage their membership and stakeholders in proactive healthy policy formation. Member activation is a potent tool for state and national advocacy.

    Upon completion of this session, participants should be able to:

    • Identify six tips and tools to use for effective state advocacy

    • Identify which member segments to target for effective state advocacy

    • Identify one communication strategy useful for state advocacy
  • Leave Your Organization’s Legacy at Your Next Meeting and Make A Difference

    Rachael Riggs, CMP, Manager, Meeting and Convention Sales - Chicago/Midwest, Tourism Vancouver

    Everyone is talking about giving back to the community these days. People want to help and give to those in need. Many organizations would like to include a Corporate Social Responsibility (CSR) project within their program, however, there is either not enough time in the event schedule, not enough staff time to plan another event within the overall event it or upper management does not fully support such programs. There are many reasons why CSR is not embraced and it becomes a side thought or it does not happen at all. But wait—it is not that hard, and your organization might be missing some real business reasons why CSR should be a part of your next event. There are many bottom-line business reasons why organizations should conduct these types of projects in addition to the “feel good” aspect of a program.

    Upon completion of this session, participants should be able to:

    • Enhancing your attendee’s meeting experience—attendees are looking for ways to enhance their meeting experience while having meaningful life experiences. Time is limited and they are trying to maximize their time spent at your event

    • Increase your organizational marketing opportunities thru social media—doing something good at your event and promoting it on social media elevates your organizational profile. But there is a catch…only if you engage social media properly

    • Engage sponsors and partners in a new and unique way—with a CSR project, you can provide unique marketing opportunities for your sponsors to do something different that has a positive impact on their customers.Thus increasing their loyalty to your organization
  • Define Yourself! Crafting a Powerful Personal Brand

    Marny Lifshen, Marny Lifshen Communications

    The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brand are, why they are important, or how to evaluate and elevate their own brand. Marny provides a clear guide to managing personal brands in a meaningful and impactful way, including specific steps for making small, simple and consistent changes that help change the way people are perceived by influencers in their careers.

    Upon completion of this session, participants should be able to:

    • Learn how their personal brand is directly affecting their career

    • Enhance their personal appearance and communication skills

    • Follow 5 steps to assess, develop and elevate their personal brand

11:00 a.m. - 12:00 p.m.

Breakout Sessions

  • MACRA: Implementing the Quality Payment Program— What’s Now, What’s to Come

    R. Shawn Martin, Senior Vice President, Advocacy, Practice Advancement, and Policy,

    2017 marks the first performance measurement period under Medicare’s new Quality Payment Program (QPP), created by the Medicare Access and CHIP Reauthorization Act (MACRA). In this session, you will learn about key aspects of the QPP, what is to come and how advocacy from medicine achieved improvements for patients and physicians. You will also hear about current and planned provisions like “virtual groups” in the QPP intended to help solo and small group practices.

    • Understand key aspects of the Medicare Quality Payment Program (QPP)

    • Understand QPP’s current and planned provisions like virtual groups and their impact on solo/small group practices

    • Understand what’s next in the QPP

  • Amping Up Your Social Media Strategy

    Allison Lundberg, Manager, Marketing and Membership, American Academy of Hospice and Palliative Medicine

    So you have a social media presence. Great! But what is next? How do you keep users engaged? Hear 5 proven strategies from 5 panelists and learn how you can easily implement these ideas into your social media strategy.

    Upon completion of this session, participants should be able to:

    • Learn creative ways to utilize your social media presence

    • See how colleagues go beyond the social sites to gain followers

    • Obtain quick ideas to implement in your strategy today

  • Of Course You Have Data, Now What?

    Caitlin Couture, CAE, Director, Governance and Engagement, Society of Interventional Radiology and Jodie Slaughter, FASAE, President and Founding Partner, McKinley Advisors

    Almost all societies conduct research these days. In fact, many associations conduct too many surveys. While developing surveys results in data, for that data to be meaningful, you need to create a culture in your organization that leverages that data on all levels. All staff and volunteer leaders must understand the data and feel empowered to make changes based on what they learn through surveys. This demands your association have a reliable and credible process for data collection. Data must also be seen as a tool for decision-making and stakeholders must embrace the concept that almost everything you do can be improved through its use. In this session, we will explore the dos and don'ts of association research practices and how to bring your colleagues along in becoming more data-reliant.

    Upon completion of this session, participants should be able to:

    • Map out a logical and appropriate approach to member surveys

    • Share the benefits of data usage of stakeholders and decision-makers

    • Confidently defend the practice of sound data collection to support decision-making in their organizations

12:00 - 12:45 p.m.

12:45 - 1:45 p.m.

The Future of Storytelling: What Will Change, What Won't and Why It Matters

John Trybus, Managing Director & Adjunct Professor, Georgetown University’s Center for Social Impact Communication

Everywhere you turn, people are talking about the power of storytelling. And for good reason. Effective stories create action--they can build movements, mobilize members, increase reputation and even win elections. Stories are an important tool for medical societies to communicate and connect with key stakeholders. History has also shown that stories are inextricably linked to what it means to be human. But we're entering a phase of storytelling overload from a strategic organizational point-of-view. The definition and purpose of a "story" has rapidly evolved, and it's harder than ever to escape the noise and develop organizational cultures of storytelling that break down silos and work across functions, departments, and people. John Trybus from Georgetown University's Center for Social Impact Communication will share findings from new applied research into what the future of storytelling will look like and why it matters. The results and ideas for action will surprise and inspire you..

John Trybus is a social strategist on a mission to help impact organizations embrace the blur--between sectors, functions, departments and human strengths--for good. He leads and manages Georgetown University's Center for Social Impact Communication, a renowned research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change. He has served as the personal advisor to world-famous chimpanzee expert Dr. Jane Goodall where he traveled with her on a perpetual 300-day-per-year global advocacy tour, as a strategy lead within the British Embassy, and as a social innovation consultant to Tiffany & Co., L'Oreal Paris, Coca-Cola, Women for Women International and other clients at Waggener Edstrom Worldwide. John is also a professor of social impact and nonprofit management at Georgetown University and the proud father of a hairless cat named Penelope.  

Upon completion of this session, participants should be able to:

  • Learn the top five “change spaces” on the horizon for how strategic organizational storytelling will change and why it matters.
  • Learn what won’t change about strategic organizational storytelling for social impact: namely, the five essential building blocks.
  • Discover ideas for how to prepare your organization—and yourself as a practitioner—for the rapidly evolving role storytelling plays now and into the future.

2:00 - 3:00 p.m.

Breakout Sessions

  • Grassroots and Coalitions: Utilizing Partnerships to Amplify Your Voice

    Jordan Endicott, JD, Manager of Health Policy and Advocacy, American Academy of Hospice and Palliative Medicine and Jessica Bateman, Patient and Research Advocacy Manager, American Urological Association

    This session will address how medical associations, especially smaller scale organizations or those newer to grassroots efforts, can partner with other organizations for successful grassroots efforts. Strategies for motivating members to engage without overburdening them or causing them to tune out will also be covered, with practical real life examples and tips provided.

    Upon completion of this session, participants should be able to:

    • Why partnering with one or more outside organizations on a grassroots effort may accelerate achieving your advocacy goals.
    • How to motivate members to participate.
    • What tools and resources should one consider for a grassroots campaign.

  • Diagnosing Your Message: When the Prescription is Storytelling

    Nancy E. Johnson, Senior Manager, Brand Communications and Writing, College of American Pathologists and Jonathan Lehrer, Senior Manager, Enterprise Communications, College of American Pathologists

    Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.

    Upon completion of this session, participants should be able to:

    • Find great stories anywhere

    • Discover what's in people's hearts

    • Tell stories that wow!

  • Building Bridges: Forging Productive Professional Relationships

    Marny Lifshen, Marny Lifshen Communications

    Interpersonal dynamics, productive professional relationships, and communication skills are key in achieving long-term career success and satisfaction. In fact, these so-called "soft skills" are often an even bigger career factor than technical ability and experience. Marny Lifshen provides an insightful and practical overview of how to build and manage productive and positive workplace relationships, including tips for reducing miscommunication and developing and implementing an effective networking strategy.

    Upon completion of this session, participants should be able to:

    • How to avoid common behaviors that sabotage work relationships

    • Skills for dealing with difficult colleagues & situations

    • Methods for overcoming common barriers such as generation, gender, geography, role, and personality

3:30 - 4:30 p.m.

Breakout Sessions

  • AAMSE Award Winners Case Study Panel

    Rachel Damrauer, MPA, Director of Member Communications, Pennsylvania Medical Society (PAMED)
    Laura Davis, CAE, Director, Marketing & Membership, American Academy of Hospice and Palliative Medicine

    Joe Greaves, Executive Director, Alameda-Contra-Costa Medical Association
    Debra Kennedy, CAE, Associate Executive Director, American Society for Dermatologic Surgery

    Come learn from the 2015 and 2016 AAMSE award winners:  communications, education, and membership. Hear about their unique programs and how you could replicate them for your society.

    Upon completion of this session, participants should be able to:

    • Learn about award programs

    • Identify areas that could be replicated in their society

    • Connect with others experiencing similar challenges
  • Improving your Website: manageable changes and redesign considerations

    Allison Lundberg, Manager, Marketing and Membership, American Academy of Hospice and Palliative Medicine, Monica Moore, Senior Web Manager, Association Management Center, and Rose Butts, Director, Membership and Marketing, Renal Physicians Association

    Your website is your most valuable marketing tool and keeping it up to date between redesigns can be tricky. Learn top tips and tricks on how to keep your website fresh and actionable, then learn what to look for when considering a redesign with a website vendor. This session will close with a panel Q&A to answer your website questions.

    Upon completion of this session, participants should be able to:

    • Enhance your website content with easy changes
    • Determine when to move from content changes to a full redesign
    • What questions to ask a website vendor and your current AMS vendor
  • How to Protect and Empower the Change Agents in your Association (including yourself!)

    Bill Jerome, MBA, Research Author on Innovation and Chief Storyteller, Christian Academy School System and Curt Powell, Director of Marketing and Communications, Society of Critical Care Medicine

    Associations need visionaries to provide breakthrough ideas for their members.  But too often, when such employees are found and hired, their tenure is much shorter than anticipated! (And maybe it's happened to you!) Bill Jerome and Curt Powell, authors of "The Disposable Visionary: a survival guide for change agents,"  have spent over 10 years studying the paradox of why organizations say they want to change agents and then terminate them when they persistently challenge the status quo. They will share their findings and the keys to successfully fighting internal politics and creating an association that empowers and supports new ideas and innovation.  An hour session will include 40 minutes of presentation and 20 minutes for questions and discussion.

    Upon completion of this session, participants should be able to:

    • Identify the politics in their association that are stifling innovation and change

    • Provide leadership that will raise up new ideas and support change agents

6:00 p.m.

AAMSE Friday Night Social

Brit’s Pub, Minneapolis