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2016 Annual Conference Speaker Bios
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2016 Annual Conference

July 20-23, 2016 | Baltimore, MD

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Speaker Bios

Jane Aguirre, Vice President, Membership & Alliances, American Academy of Ophthalmology
Jane Aguirre is the Vice President for Membership & Alliances at the American Academy of Ophthalmology in San Francisco. Her work is focused on domestic membership as well as the 30% of AAO members that practice outside of the U.S. She facilitates educational collaborations between the AAO and international ophthalmology societies. She has served in numerous positions at the AAO....for a long time!

Jill Andreu, Vice President, Membership & Alliances, Naylor Association Solutions
Jill is responsible for the overall strategy, direction, leadership and management of Naylor's editorial department. Her diverse background brings both an editorial and strategic business growth perspective to the role. Jill started her Naylor career in 2003 as an editor after working as a news desk copy editor at The Gainesville Sun. From 2008-2014, she moved through the ranks from association account manager to publisher to group publisher, managing client relationships and inside sales. Jill is also responsible for execution of Content 360, a program that provides content strategy and leadership to the association marketplace.

Ryan Avery, AveryToday, Inc.
At age 25, Ryan Avery became the youngest World Champion of Public Speaking in history; competing against more than 30,000 people from 116 countries to claim the 2012 World Championship title for Toastmasters International. From Rhode Island to Russia, from Boston to the Bahamas, Ryan trains leaders around the world how to accelerate their achievements by increasing their communication abilities. Ryan is an award-winning speaker, best-selling author of the new book published by McGraw-Hill, Speaker Leader Champion: Succeed at Work Through The Power of Public Speaking. Last year, Ryan and his wife Chelsea set a new world record at the youngest couple to professional speak on all seven continents… yes even Antarctica and at age 22 Ryan won his first Emmy Award for producing Colorado State University’s first ever multimedia package. He currently lives in Denver, CO in the United States with his wife Chelsea and they are expecting their first child next month.

Walter E. Birch, MBA, CMPE; Division Director – Practice Management, Resources, Improvement, and Quality
Walter Birch leads ASCO’s Practice Management, Resources, Performance Improvement, and Quality Certification Team. In this role, he works with ASCO members and committees, such as the Clinical Practice Committee, the Leadership Development Program and the State Affiliate Council. Walter is responsible for all aspects of ASCO’s support of member practices including supporting the Clinical Practice Committee, Carrier Advisory Committee and their affiliated workgroups, the Oncology Practice Insider newsletter, participation in the Relative Value Update Committee and American Medical Association House of Delegates, the implementation of the Patient-Centered Oncology Payment model, and obtaining and creating the tools necessary for practices to be successful in alternative payment models. He is also responsible for the Quality Oncology Practice Initiative (QOPI) Certification Program and the Quality Training Program. Walter joined ASCO in May 2015. Prior to ASCO Walter worked in all aspects of physician practice management and consulting including running national divisions of private and public companies employing physicians, managing hospital-owned physician practices, and leading physician-owned private practices. Walter holds his Masters of Business Administration from the Darden School at the University of Virginia and his Bachelor of Arts in Economics from the University of Virginia. Walter is a Certified Medical Practice Executive awarded by the American College of Medical Practice Executives.

Daniel Blaney-Koen, AMA
Daniel Blaney-Koen, JD, is a senior legislative attorney with the American Medical Association Advocacy Resource Center (ARC). The ARC attorneys focus on working with state and specialty medical societies on state legislative, regulatory and policy advocacy. In addition to his work in the ARC, Daniel has held several roles at the AMA, including serving as a public information officer, policy analyst and speechwriter. Currently, Daniel focuses on state legislation concerning prescription drug abuse, treatment and prevention; and other pharmaceutical issues as well as health care costs, and issues related to implementation of the Affordable Care Act. Prior to joining the AMA in 1999, Daniel earned his Master of Fine Arts in Poetry from Colorado State University, and his Bachelor's Degree from the University of Arizona. He earned his law degree from the Loyola University Chicago School of Law. Daniel, his wife and two young sons live in Chicago, Illinois.

Matt Braun, Vice President Client Services, Association Practice Leader, The Loyalty Research Center
The Loyalty Research Center has been conducting member research for both professional societies and trade association since 1997. As The Loyalty Research Center's Vice President of Client Services and Association Practice Leader, Matt is involved in the sales, development, and execution of research programs for membership organizations across industries, membership sizes and constituencies (local, state, regional, national, and international). Matt joined The Loyalty Research Center following his graduation from Butler University with a Bachelor of Science degree in Marketing. During his time at LRC, he has completed the Marketing Research Institute International's Certification in Market Research through the University of Georgia. Matt is currently a member of the American Society of Association Executives (ASAE).

Jeanette Brown, MBA, Society for Vascular Ultrasound
Jeanette Brown brings over more than 15 years of non-profit marketing experience, including eight years of association marketing. Jeanette has spent most of her non-profit experience providing strategic analyses and action plans to improve the relationship between the Society and its members. As the Director of Market Development at SVU, a small staff association, Jeanette wears many hats and is responsible for the continued growth of the membership, educational events and partner relationships by utilizing different marketing channels and integrating them with each other.

Mary Byers, Mary Byers, Inc.
Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She's the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Since then, she's worked primarily with not-for-profit organizations, including the Million Dollar Round Table, American and Illinois Farm Bureaus, American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons and the American Association of Medical Society Executives.Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. She's a skilled listener and able to help initiate and manage difficult conversations. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

Patricia Clark, Communications Strategies
A savvy communications expert, Pat Clark brings nearly 20 years of experience and expertise to media training, speech coaching and message development. She's prepared senior spokespersons for interviews with 60 Minutes, The Newshour, Nightline, New York Times, Wall Street Journal, Washington Post, Time, Business Week, Forbes, Good Morning America, Today Show, Face the Nation, This Week and Oprah. Whether CEO, elected officer, division head or field manager, the mandate is the same: communicate with the press and the public to tell your organization's story. Helping meet that mandate is Pat's specialty: teaching the techniques for making powerful speeches, the tricks of controlling the media interview, the strategies of message development, and the keys to delivering successful testimony before your legislature. Pat's clients appear before such major national forums as The National Press Club, Los Angeles Town Hall Forum, Commonwealth Club, Comstock Club, Detroit Economic Club, City Club of Cleveland, Tiger Bay Clubs, Florida Economic Club, Chief Executive Club of Boston and American Bar Association. Her clients include American Medical Association, American Academy of Orthopaedic Surgeons, American Association of Neurological Surgeons, American Society of Plastic Surgeons, American Academy of Dermatology, Canadian Medical Association, Texas Medical Association, American Academy of Family Physicians, Association of Nutrition & Foodservice Professionals, American Hospital Association, Federation of State Medical Boards, Princeton Brain and Spine Institute, Texas A&M Health Science Center, National Council of State Boards of Nursing, Scott & White, and HealthSouth. Pat holds bachelors and masters degrees in journalism from Ball State University, has taught on the faculty of Valparaiso University and served as director of the Northern Indiana Journalism Seminars. In demand as a speaker at annual meetings and leadership seminars, she has spoken at the Annenberg Communications Conference, California Leadership Academy, American Society of Plastic Surgeons Leadership Forum, AAMSE, and AMA Leadership Conference.

Adele Cehrs, Epic PR Group
Adele Cehrs, owner and CEO of Epic PR Group, has served as PR strategist, corporate counsel, and crisis-management adviser for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. She is considered a thought leader in her industry because she has catapulted virtually unknown businesses into becoming multi-million dollar household names, including 1-800-Flowers.com and Georgetown Cupcake. Adele has spoken at hundreds of conferences including ASAE, Convention Industry Council, Inc. 500, IABC, PRSA, Digital Now, EO, the Global Social Media Conference in Boston, Las Vegas, and Dallas, and the Canadian Board of Trade. She is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results.

Patrick Conway, MD, MSc, CMS
Patrick Conway, MD, MSc, is the Deputy Administrator for Innovation and Quality & CMS Chief Medical Officer. He leads the Center for Clinical Standards and Quality (CCSQ) and the Center for Medicare and Medicaid Innovation (CMMI) at CMS.

Rachel Damrauer, Pennsylvania Medical Society
Rachel Damrauer has 14 years experience working in associations, nine of them in the health care industry. She has been employed by the Pennsylvania Medical Society (PAMED) since January 2011. Prior to coming to PAMED, she worked for the Pennsylvania Dental Association, also in communications. In her role as director of member communications, Rachel oversees the all-member daily e-mail and bi-weekly email recap, and serves as assistant editor of PAMED’s quarterly magazine. She also plays a vital role in marketing the Society’s products and services. This includes increasing member communication and awareness of Society initiatives, such as advocacy efforts, and products and services that demonstrate member value. Rachel received her BA and MPA from Penn State University.

Susan D'Antoni, Montgomery County Medical Society
Ms. D'Antoni has more than 25 years experience in medical association management, and more than 18 as Executive Director. She is Immediate Past President of AAMSE, and has chaired the Annual Conference Program Committee.

Melina Davis-Martin, Medical Society of Virginia
Melina Davis-Martin is a non-profit executive with expertise in transforming organizations and inspiring teams to reach their full potential. Her success comes from her intense focus on board transformation, customer engagement and strategic revenue generation models. Career highlights include:

  • Successfully shepherded a $55 million transformative IS program for Owens & Minor through to completion and through an internal audit.
  • Led turnaround of an employee communications / productivity portal to be deployed in US and Europe.
  • Founded a startup company with two partners and raised more than $7 million in two rounds, widely considered the largest pre-revenue raise in Richmond's history.
  • Developed strategic retail partnerships with mutiple organizations including US Bank, CWDKids, and The Gap and distribution partnerships with YouDecide, SocialToaster and Shah Partners.
  • Designed and executed the strategy for re-engineering Virginia Farm Bureau's sales and field operations support model.
  • Advised the General Manager of Insurance through major organizational change.
  • Provided change management and leadership as President & CEO of The American Lung Association of the Atlantic Coast.
  • Led 33 municipalities for the Central Virginia Chapter of The National Multiple Sclerosis Society.
Today, as the Chief Operating Executive at the Medical Society of Virginia, Melina is transforming the way physicians across the state of Virginia are participating in the future of 21st century organized medicine. Current Affiliations: Board Chair, Partnership for Nonprofit Excellence Board Member, Camp Comfort Zone Founding Member, Advisory Board, Virginia Commonwealth University Entrepreneurship Program Past Affiliations: Community Board Member, Health Charities of Virginia Member, Virginians for a Healthy Future Business Council Member, Virginia Commonwealth University School of Business Impact 100.

Jeff De Cagna, FASAE, Principled Innovation LLC
Jeff De Cagna is chief strategist and founder of Principled Innovation LLC (P.I.), and the association community's leading voice for innovation. He is an author, speaker and strategic advisor for associations and non-profit organizations across North America and around the world. A respected contrarian thinker, Jeff has been challenging association orthodoxy and inviting boards, CEOs and other senior decision-makers to pursue the generative work of transformation for more than 20 years. Jeff is a Fellow of ASAE: The Center for Association Leadership, served on the ASAE Board of Directors from 2007-2010 and is the chair of ASAE's Key Consultants Committee. Jeff also served on the RedRover Board of Directors from 2011-2013, serving as both board chair and vice chair during that time. A graduate of the Johns Hopkins and Harvard universities, Jeff has pursued executive education at the MIT Sloan School of Management, Oxford University and Harvard Business School. Jeff holds the BoardSource Leadership Certificate for Nonprofit Board Chairs, and he has completed Foresight Practitioner training at the Institute for the Future (IFTF).

Catherine Carithers, American College of Cardiology
Catherine Carithers, MPA is Associate Director, Member Strategy at the American College of Cardiology and is the staff liaison to the College's Electrophysiology Section, Cardiovascular Imaging Section, and Interventional Section. Ms. Carithers has over ten years of nonprofit fundraising, membership, and marketing experience. She has worked the past five years in medical society membership.

Moira Edward, Ellipsis Partners, LLC
Moira Edwards has over 20 years experience in implementing large- and small-scale software solutions for non-profits, government agencies and commercial organizations, both within and outside the US. She was an associate vice president for the Association of American Medical Colleges (AAMC) where she led a team of 65 staff in providing sophisticated online services to medical schools, teaching hospitals, and students. Later, as head of business development for the American Nurses Association (ANA) she pioneered online learning communities and new continuing education programming using social media and eLearning technology. As owner and President of Ellipsis Partners LLC, she is routinely sought out for her knowledge of the strategic application of technology to association work. She was appointed to the ASAE Technology Council in 2012, and became Vice Chair of the council in December 2015. Hailing from Dublin, Ireland, she holds a BA in Business & Economics, an MS in Psychology, and is a Certified Association Executive (CAE).

John Feeley, MA, Canadian Medical Association
John Feeley, Vice President, Member Relevance for the Canadian Medical Association, works across the CMA companies to recruit, retain and engage CMA members. In addition, he is responsible for building and maintaining partnerships with the Provincial/Territorial Medical Associations.

John has been at CMA for 22 years and held roles in different departments including Health Policy and Economics, Research, Member and PTMA relations. Past responsibilities included the National Health Policy and Negotiations Conference, Wait Time Alliance, RRSP Alliance, CMA Membership Baseline Survey, Committee of Affiliates, GP Forum and CMA-PTMA Presidents and CEOs Forums. John also managed and developed a number of policy issues including a study on primary care funding and delivery models, core and comprehensive services, uninsured services, medical liability, wait time management, and a national dialogue on specialty care issues. Prior to working at the CMA he worked for the Ontario Medical Association in the Economics Department supporting the Central Tariff Committee, Economics Committee and negotiations.

John holds an MA in Economics from the University of Guelph.

Lizabeth R. S. Fleenor, Director of Communications/Managing Editor Missouri Medicine, Missouri State Medical Association
For 23 years, the speaker has been Director of Communications for Missouri State Medical Association/Managing Editor-Missouri Medicine. She has been practicing Pilates for ten years, and teaching for six years at the YMCA Jefferson City, Missouri.

Michael Fraser, PhD, CAE, FCPP, Executive Vice President, PA Medical Society

Alfred Gilcrest, Colorado Medical Association

Davon Gray, College of American Pathologists
Davon Gray has amassed an extensive career in Washington D.C. over the past seventeen years. Mr. Gray's work includes the area of government and political affairs and as an Army officer in the National Guard. Mr. Gray has a Bachelor of Science Degree in Political Science and a Master's Degree in Public Administration with an emphasis in Health Care Management. Mr. Gray also attended the Thomas Sorensen Institute Fellowship for Political Leadership at the University of Virginia. Davon began his government affairs/political career working as a staff assistant at the White House during the Clinton administration and served as the National Coordinator for Health Care Professionals for the presidential campaign of Senator John McCain (R-AZ). He also ran for political office in the state of Virginia. Davon's advocacy/government affairs experience has involved acquiring appropriations for hospitals, community health centers, and educational organizations. Mr. Gray has worked in a bipartisan manner with members of Congress, their staffs and affiliated organizations to accomplish legislative goals. His bipartisanship has extended to working on three presidential campaigns including two for Democrats and one Republican. Mr. Gray has worked for several health care organizations as to include the American Hospital Association in the political action committee department and currently serves as the manager of Political Programs for the College of American Pathologist where he manages the College's political action committee, PathPAC.

Rebecca Hancock, American Academy of Ophthalmology

Shira Harrington, Purposeful Hire, Inc.
Since 1994 Shira Harrington has been helping associations and their staff make purposeful connections with each other. With successful practices in generational diversity, recruiting, and career coaching, Shira is keen on finding the “higher purpose” in every new hire. As an association keynote presenter and staff trainer on managing the multigenerational workforce, she brings her extensive research and her unique, "real world" perspective of the world at work to bridge the perceived gaps between the generations and prepare executives for the coming labor and membership shortage. Differences in work ethic, life values, work-life expectations, teamwork, communication styles and relationship to authority are just some of the challenges facing employees of each generation. Moreover, as Boomers begin to retire, associations need to think about redesigning their business models to attract the next generation of members. Shira has been published in the monthly magazine of the Council for Advancement and Support of Education, quoted in Federal Computer Weekly, profiled in the Washington Business Journal, interviewed in Bottom Line Briefing and is a contributing author to Motivating the Millennial Knowledge Worker. Shira plays an active role in the Washington, DC metropolitan human resources community. She is Past President of the Human Resources Leadership Forum; she was the Vice President of Programs for the Human Resources Association of the National Capital Area; and she runs a monthly brown bag lunch for HR professionals in the association sector. She is also an active volunteer leader in ASAE and founded an executive peer roundtable entitled SAFE (Small Association Forum for Executives) which provides a forum for best practice sharing among small staff association executives. Shira earned a Masters degree in Public Relations with a focus on employee communications from the University of Maryland at College Park.

Margaret Harris, Medical Society of Virginia
Margaret Harris is Director of Information Technology for the Medical Society of Virginia (MSV). Margaret began her MSV career in the membership department in 1994. Throughout her 22 year tenure Margaret has guided MSV through multiple system and software projects including server virtualization, e-mail encryption and three AMS upgrades including MSV's most recent CRM migration.

Jeffrey Hausfeld, Society of Physician Entrepreneurs, Physician Entrepreneur, Chairman of the Board, Society of Physician Entrepreneurs

Brent Heathcott, CAE, IOM
Brent has more than 15 years of experience developing leadership programs for health-care organizations. Brent spearheaded the development and implementation leadership development programs for the American Urological Association and the American Academy of Physician Assistants, preparing young doctors and members of the medical team to assume leadership roles within their practices, organizations and professions. He has incorporated mentoring models that utilize knowledge from past and current leaders to drive personal and organizational success. As VP of Constituent Organization Development for the American Academy of Physician Assistants, Brent also facilitated leadership programs for state and specialty PA organizations. Brent is a Certified Association Executive and holds the US Chamber of Commerce Institute of Organization Management certification.

Denice Hinden, Managance Consulting & Coaching
Denice is on a mission – one person at time – to ignite passion and a sense of positive opportunity into nonprofit, public and for profit work places through more conscious energetic leadership, transformational strategic planning, and attention to organizational culture. As a Professional Certified Coach (PCC) with nearly 2000 hours of leadership coaching experience and certification as an Energy Leadership Index Master Practitioner™ (ELI-MP), Denice raises leader awareness about attitudes and behaviors that inspire high performance, meaningful results and more joy at work. Denice introduces leaders to their energy leadership potential through an on-line assessment tool and debrief by telephone and we determine what other assessments may be additionally important. Then, through on-going individual and group coaching with the Managance Leveling Up Leadership System, Denice supports leaders in sharpening and practicing leadership shifts at work and at home every day. As a co-author of the groundbreaking book, The Nonprofit Organizational Culture Guide: Revealing the Hidden Truths that Impact Performance (Jossey-Bass, 2011), Denice is challenging nonprofit leaders to re-think the definition of organizational culture and how to use organizational culture information in developing more effective management and change strategies. As President of Managance Consulting & Coaching (www.managance.com) Denice breathes vigor into management and transforms organization performance with provocative strategic, leadership transition planning, and coaching leaders and leadership teams. Managance has been consulting and coaching staff and board members of organizations supporting people with intellectual and developmental disabilities, other human services, community & economic development, and advocacy organizations since 2000. In 2002-2006 she was a lead researcher and co-designer of Executive Transition Management (ETM) a methodology for effectively supporting nonprofits through leadership transitions. In 2014, Managance was named a mid-Atlantic Top 100 MBE (minority business enterprise). Prior to consulting and coaching Denice had a successful career in nonprofit and public management in positions ranging from program associate to executive director. Her community-based experience includes a group home for children with Autism, a 24-hour telephone crisis intervention center, an emergency shelter for runaway and homeless youth, Executive Director of the Miami Commission on the Status of Women and Voices for Children and program manager at the City of Miami Sports and Exhibition Authority where she worked on the Miami Arena development team. On the national level, as program director at the Development Training Institute (now the Center for Leadership Innovation), she directed an experimental capacity building initiative with 14 community development organizations and facilitated a college accredited leadership institute for community development professionals. Denice earned an M.S. in Human Services from Nova Southeastern University and a Ph.D. in Public Administration from Florida International University. She is a pofessional certified coach through the International Coach Federation. She is conversational in Spanish.

Lynne Hughes, Medical Society of Virginia Foundation
Lynne Hughes is a nationally recognized grief expert and has worked with adults, children and teens coping with loss and life transitions. Lynne is the founder of Comfort Zone Camp, a national non-profit organization based in Richmond, Virginia that offers free weekend bereavement camps for children who have experienced the death of a parent, sibling or primary caregiver. Comfort Zone Camp has helped thousands of children, teens and parents throughout the United States and was a responder to the 911 families and military children. Hughes has been profiled in numerous media outlets, including, the Wall Street Journal, Parade magazine, People magazine and Parents magazine, and has appeared on NBC's The Today Show, CBS news, CNN, MSNBC, CSPAN and NPR among others and is a contributor for the Huffington Post. Her book You Are Not Alone: Teens Talk about Life after the Loss of a Loved One, was published in 1995 by Scholastic Press. Lynne was also a keynote speaker to 10,000 people at the Million Dollar Round Table's Annual Convention held for the premier life insurance and financial planners from around the world. Hughes was honored as one of Redbook's Mothers and Shakers 2002, awarded to 12 women (including Laura Bush) who have helped to improve the quality of life in the United States. Lynne was a recipient of State Farm's national Embrace Life Award in April 2010. The Richmond YWCA named Lynne Outstanding Woman of the Year in the Human Relations category in April 2006. Lynne is also a professional speaker, helping others navigate personal and professional transitions, find balance and embrace resilience. Hughes resides in Richmond, Virginia with her husband Kelly and their two children.

Michael Jones, Results Direct
Director, Mobile Technologies Michael is a frequent speaker on mobile technologies and best practices, and has presented for organizations across the association community including the American Society of Association Executives (ASAE), the Association Forum of Chicagoland, Association Media & Publishing (AM&P), the Council of Engineering and Scientific Society Executives (CESSE), and the American Association of Medical Society Executives (AAMSE). In addition to his role as a mobile evangelist and strategist, he has also led mobile initiatives for numerous organizations leveraging a variety of technologies including native app and mobile web development. Michael leads the mobile practice at Results Direct, a leading provider of Web and Mobile solutions for associations for over 20 years. Michael graduated Summa Cum Laude from Georgetown University with a Bachelors of Science in Physics and a minor in Mathematics. Outside of his professional experience he is an avid musician and amateur photographer.

John Jordan, Pennsylvania Academy of Family Physicians
Mr. John S. Jordan, CAE, is the Executive Vice President/CEO of the PA Academy of Family Physicians since November 1, 1998. John came to the PA Chapter from the PA Medical Society, where he was Director of Association Management Services and Director of Membership and Physician Services. Prior to that John was a Senior Management Engineer with York Hospital, in York PA and a Senior Management Consultant with the Sisters of Charity Health Care System in Houston, TX. Married with two children, Mr. Jordan received his MA in Management Information Systems from the George Washington University, Washington, DC, and his MPA in Health Care Administration and a BS in Medical Technology from Old Dominion University, Norfolk, VA. Mr. Jordan served on two non-profit boards, the Cumberland Valley School District where he served as President and Board Director of the Cumberland & Perry Vocational Technical School. He also served for six years as a Board Trustee at the Harrisburg Area Community College. Mr. Jordan is a Fellow of the Philadelphia College of Physicians, the oldest medical college in the US founded in 1787. He lives in Mechanicsburg, PA with his wife Bonnie and two children Ashley (graduate of Penn State University) and Bryan (Senior, Penn State University).

Rob Jordan, AMA
Rob Jordan joined the AMA's Washington, D.C. office in July of 2011. As the Director for Political and Legislative Grassroots, he is responsible for managing the organization's federal grasstops/grassroots operations to include overseeing the Patients' Action Network (PAN), Physicians' Grassroots Network (PGN), and the Very Influential Physicians (VIP) grass-tops key contact program. In addition, Rob manages the AMA's team of Regional Political Directors and helps run AMPAC political operations. Before joining the AMA, Rob served as the Vice President for Federal and State Campaigns at FreedomWorks, one of the nation's largest free-market issue advocacy organizations. There he ran issue advocacy campaign operations, served as PAC Treasurer, and also started the organization's "Super PAC". Rob graduated from the University of Florida with a B.S. in Political Science.

Renaldo Juanso, American Academy of Ophthalmology
Renaldo Juanso leads a team responsible for the American Academy of Ophthalmology's marketing, product sales, e-commerce, public relations, member communications and public/patient education initiatives. He has worked for the Academy since 2011, bringing more than 20 years of experience in various marketing and communications roles in industries that include biotechnology/life sciences, medical devices, technology and the National Football League. He is a graduate of the University of Kentucky.

Cory Kelly, Iowa Medical Society
Bringing more than a decade of experience in strategic communications, marketing and organizational leadership to one of Iowa's most respected societies, Cory Kelly currently serves the Iowa Medical Society as Director of Strategic Communications and Marketing. There he develops and implements marketing and communications strategies that grow its membership and promote its advocacy activities, products and services.

Ralston King, Medical Society of Virginia
Ralston King joined MSV in November of 2015 as Senior Director of Government Affairs. He oversees the MSV legislative and political activities and is the Executive Director of the MSV PAC. Mr. King is a graduate of Randolph-Macon College in Ashland, Virginia. He previously worked as a contract lobbyist in Richmond representing clients in housing, energy and a collection of physician specialty organizations.

Laurie Kulikosky, CAE, American Society of Transplant Surgeons
Laurie Kulikosky, CAE, serves as the Senior Director of Strategic Initiatives for the American Society of Transplant Surgeons (ASTS). In her role at ASTS, Laurie vets new ideas and builds them into successful programs, products, and services for ASTS' members. As a small staff association executive, she enjoys wearing many hats and oversees a wide range of functional areas. Laurie is an avid volunteer and currently serves on the ASAE National Capital Area Advisory Council. She previously served as the Chair of ASAE's Membership Section Council. Laurie was recently honored by Association Trends as a 2014 Young and Aspiring Association Professional and by the Association Forum of Chicagoland as a 2014 Forty Under 40 award winner.

Steve Levine, Vice President of Communcations, Texas Medical Association
Steve Levine is the Vice President of Communications at Texas Medical Association. With more than 30 years’ experience in journalism and public relations, his expertise in media, public relations, strategic planning, marketing, management, and team development, make him a powerful thought leader in association management. Mr. Levine’s professional experience includes his current position of V.P., Communications where he is responsible for communication coordination and planning, and supervising publications, Internet, marketing, knowledge management, and media and public relations, for the largest state medical society in the U.S. Other duties include message development, communication support for advocacy and practice management activities, speech writing, as well as development and management of social media activities. Before he came to TMA, he was the Communications Director, Marketing Manager, and Media Relations Coordinator at the Texas Lottery Commission where he was part of the marketing and communications leadership team and responsible for coordinating all public and media relations, internal communications, correspondence, and winner relations efforts for the lottery. Before the Texas Lottery Commission, he worked as the Chief of Media Relations at the Office of the Attorney General and the Austin Bureau Chief for Hearst Newspapers of Texas. Mr. Levine is a member of the Board of Directors of American Association of Medical Society Executives and is a frequent speaker on topics related to communication management, social media, thought leadership, and online surveying. He is the coauthor of Get Social: Put Your Practice on the Social Media Map, published in 2014. He graduated from Pennsylvania State University with a BS in Premedicine and received his Masters in Journalism from the University of Texas at Austin.

Carolyn Lugbill, CAE, Tecker International, LLC
Carolyn Lugbill, CAE is a Senior Consultant with Tecker International and has over 25 years of association experience. Prior to joining Tecker, Ms. Lugbill was the president of Going Global Matters, a consulting firm that helps associations assess its potential, capitalize on international opportunities, and develop sustainable strategies that are relevant to stakeholders. In this capacity, she partnered with more than 60 professional and trade associations, including medical societies. In her work with medical societies (i.e., American College of Cardiology, American College of Physicians, American Academy of Ophthalmology, American Urology Association, Society of Academic Emergency Medicine, etc.). Carolyn has expertise in international business model and program assessment, global growth strategies, and conducting governance structure reviews and realignment. Prior to that position, Carolyn served as the International Activities Director for the American Society of Association Executives (ASAE). Carolyn has also held senior management positions for the National Glass Association and the National Association of the Remodeling Industry. Carolyn is a Certified Association Executive (CAE), holds a Masters degree in Association Management from George Washington University, Washington, DC., and a Bachelor of Science in Business Administration and Economics from The King's College, New York. As an active volunteer, Lugbill works with The Joshua Fund, a nonprofit organization that provides humanitarian relief to the needy and disadvantaged in the Middle East. She currently serves as Vice Chair of The Joshua Fund. Carolyn is also an active member of ASAE, and speaks and writes frequently on various international-related and program assessment topics. She has traveled to more than 50 countries throughout Asia, the South Pacific, the Middle East, South America, and Western and Eastern Europe.

Sandy Marks, Asst Director of Federal Affairs, AMA
Sandy Marks is Assistant Director of Federal Affairs in the American Medical Association’s Washington office. She is responsible for advocating AMA positions on Medicare physician payment policy, especially alternative payment models and implementation of the Medicare Access and CHIP Reauthorization Act (MACRA), and played a key role in the AMA’s successful campaign to eliminate the Sustainable Growth Rate formula. Marks contributed to the AMA’s joint paper with the Center for Healthcare Quality and Payment Reform, “A Guide to Physician-Focused Alternative Payment Models.

In addition to physician payment, she handles federal advocacy on efforts to combat the opioid epidemic and other drug policy issues, including the Medicare drug benefit, liaison with the Food and Drug Administration and Drug Enforcement Administration, as well as other regulatory and public health issues. Previously, Marks managed the AMA/Specialty Society Relative Value Scale Update Committee (RUC), authored the AMA policy report on the Medicare relative value system which was published in JAMA, and prepared the first edition of the annual AMA publication, “Medicare RBRVS: The Physicians’ Guide.” She has an MBA from Northwestern University’s Kellogg School and began her professional career as a research analyst and manager at Northwestern’s health policy research center.

Harold L. Maurer, CDM, CeM, Managing Director, Account Services, Marketing General Incorporated
Successful membership grown programs demand a mix of broad marketing experience, practically applied knowledge, and hard-won intuition with an exceptional commitment to clients. Skilled in both traditional and advanced digital marketing techniques, Harold has been a corportate executive with Fortune 500 companies such as Rubbermaid, Cummins Engines, and The Trane Company; a senior consultant for Lexmark, 3M, Yellow Freight, Corportat Express, and IBM; and an agency executive for Publicis/Frankel and NetStrategies. Drawing on a well-honed knowledge of proven marketing strategies, coupled with expertise in the latest internet and data technologies, Harold brings a depth and breadth of experience integrating corporate communications, marketing strategy, data analytics, and online technology to his clients at Marketing General Incorporated. Harold's honors include a Golden Telly-winning business video production, a JDPower superior customer service citation for integrated design and results for the Southern California Edison power-crisis loyalty recovery program, and he was awarded the 2010 PRSA Thoth Award for Excellence in Social Media Marketing. He also studies the plays Appalachian old time music on the banjo, guitar, and fiddle... ask him about the out-of-town Yankee chicken farmer! Harold holds a B.S. in Language Arts from St. Cloud State University, certification in International Business from the World Trade Center, Certified Direct Marketing credentials from Virginia Commonwealth University, and Certification in eMarketing from the eMarketing Institute.

Bob McDowell
Bob McDowell comes from a personal trainer and pilates instructor background and experienced yoga in the Anusara tradition at Inner Harmony yoga center in Utah and Integral yoga for stress management at the Satchidananda Hindi Ashram in Virginia. After completing courses in Hindi and Ayurvedic health traditions, he received a 200 hours RYT certification in Integrative Yoga Therapy based on the one to one approach of TKV Desikachar with Diane Finlayson at the Yama Studio. He has had the opportunity to receive instruction on yoga and modifications from Gary Kraftsow of the American Viniyoga Institute in California. For fun and inner growth he has taken all types of yoga from Bikram to Kundalini, Iyengar to Astanga and finds both a giving and a receiving of special awareness and blessings at every moment of yoga. Current growth is taking him in the direction of meditation through the Buddhist tradition of Thich Nhat Hanh and classes at Tai Sophia, teaching knowledge of Tai Chi and completed 500 hours RYT training at the Himalayan Institute in 2011. He is compassionately committed to connecting to all and enjoys the rays of sunshine that burst forth through the practice of yoga.

Pam Mechler, American College of Radiology
Ms. Mechler is an association professional with twenty-three years of experience working for medical associations, including twenty years with the American College of Radiology. Since 2006 she has been the Senior Director, Association and Meeting Services, managing a staff of thirteen responsible for the association management services for seven radiology subspecialty organizations, as well as all meeting planning for ACR events. Ms. Mechler has planned and managed meetings throughout the United States and currently serves as the Director of the U.S. office of the International Society of Radiology. She has earned the Certified Association Executive (CAE) and Certified Meeting Professional (CMP) credentials, regarded as the highest professional credentials in each association discipline. Ms. Mechler holds dual B.S. degrees in Psychology and Education from James Madison University and is a member of the American Society for Association Executives.

Paul D. Meyer, Tecker International, LLC
Paul D. Meyer is President and Co-CEO of Tecker International, LLC. He has comprehensive experience in conducting quantitative and qualitative research, facilitating change initiatives and strategic planning sessions, assessing programs and services, consulting with organizations on strategy and implementation and understanding governance best-practices. Paul has worked with over 300 other organizations in a variety of industries and professions. Paul is co-author with partners Glenn Tecker, Leigh Wintz, and Bud Crouch of an ASAE popular publication, The Will to Govern Well: Knowledge, Trust and Nimbleness. He is known for bringing a high level of energy and fresh ideas to this audience. Prior to Paul’s work with Tecker International, he worked in senior management positions for several large not-for-profit organizations. This experience as a staff member, created an understanding and appreciation for the unique and important roles volunteers and staff play in the success of organizations.

Arlen Meyers, Society of Physician Entrepreneurs, Emeritus Professor, University of Colorado School of Medicine and President and CEO of the Society of Physician Entrepreneurs

Erika Squeri, American College of Cardiology
Erika Squeri is Associate Director, Member Strategy at the American College of Cardiology and works as the staff liaison for the Cardiovascular Management and Academic Sections as well as the Affinity Program for the College. Ms. Moran brings over eight years of Healthcare experience working in for and non-profit settings and in various finance, consulting and marketing roles. Ms. Moran holds her Bachelor of Science in Finance at Miami University in Oxford, Ohio.

Kurt Mosely, Vice President of Strategic Alliances, Merritt Hawkins
Kurt Mosley serves as Vice President of Strategic Alliances for Merritt Hawkins, Staff Care, companies of AMN Healthcare, the innovator in healthcare workforce solutions. With over 20 years of health care staffing experience, Mr. Mosley is one of the nation’s leading authorities on medical staffing trends and has been cited for his expertise in numerous publications, including USA Today, U.S. News & World Report, Modern Healthcare, Hospitals & Health Networks, HealthLeaders, Medical Economics and many others and has been heard on XM Radio’s “Reach M.D.” program. A regular columnist for the noted recruiting web site RecruitingTrends.com, Mr. Mosley served on The Council on Physician and Nurse Supply, a group of health care experts based at the University of Pennsylvania dedicated to finding solutions to the shortage of nurses and physicians. Mr. Mosley served as Contributing Editor to Merritt Hawkins’ highly regarded book “Will the Last Physician in America Please Turn off the Lights,” and was an expert adviser to the Health Care Advisory Board’s white paper “Transforming Primary Care.” In addition, Mr. Mosley has keynoted healthcare staffing roundtables for the U.S. Army and for the American Society of Healthcare Journalists. Mr. Mosley was selected as the keynote speaker for the 2012 annual meeting of State Hospital Executives Forum, an organization of all 50 state hospital association presidents as well as the president of the American Hospital Association. A nationally noted speaker, Mr. Mosley has addressed over 70 healthcare professional organizations over the last two years reaching over 5,000 industry leaders. A graduate of California State University, Fullerton, Mr. Mosley spent several years in professional baseball and now resides in Dallas, Texas.

Diane Mossholder, American Society of Transplant Surgeons
Diane has worked in the association space for twenty years, beginning with member magazines and branching out into websites, email newsletters, and various technology projects associated with communications. In her role as Senior Manager, Communications for the American Society of Transplant Surgeons, she oversees the website and all electronic publications and has been involved in a major website redevelopment and deployment of a new Learning Management System. She has worked at the National Insulation Association as editor of Insulation Outlook magazine; at Heritage Preservation, a nonprofit serving museums, libraries, archives, and conservators of art and historical objects; and at the Construction Specifications Institute as Production Editor for the Construction Specifier magazine. Diane holds a Master of Arts degree in journalism with a concentration in magazines from the University of Missouri-Columbia and a bachelor's degree in journalism from the University of Memphis.

Ellie Parker, Twin Cities Medical Society
Ellie Parker, MPH, is the Physician Advocacy Network (PAN) project coordinator at Twin Cities Medical Society in Minneapolis, Minnesota. As the PAN project coordinator Ellie has developed an educational curriculum and toolkit to increase e-cigarette and other new tobacco product awareness among Minnesota physicians. Beyond providing education, Ellie engages medical society members in local advocacy and policy issues relating to e-cigarettes and other tobacco products on the local and state level. Ellie has partnered with local medical societies and the Minnesota Medical Association to host educational trainings for members along with presenting at hospital continuing education seminars. To date, Ellie has trained over 250 physicians across Minnesota. The University of Minnesota Medical School is currently partnering with Ellie and Twin Cities Medical Society to conduct a study examining medical student knowledge, beliefs, and education around e-cigarettes. The results of this research will identify gaps in knowledge and influence future medical school curriculum. Ellie has a background in substance abuse prevention and education. Before working with Twin Cities Medical Society Ellie worked with 17 Kentucky counties to educate community stakeholders and citizens about emerging substance abuse trends and worked with leaders to enhance substance abuse prevention programming and implement evidence based strategies to reduce the use of harmful substances, including e-cigarettes. Ellie graduated from the University of Kentucky where she received both her Bachelors and MPH degrees.

Ann Peton, MPH, Director, National Center for the Analysis of Healthcare Data
For the past nine years, Ms. Ann K. Peton has been the Director, National Center for the Analysis of Healthcare Data (NCAHD) located in Blacksburg, Virginia. The mission of NCAHD is to provide data mapping and analysis support of your advocacy, medical education planning/expansion, research, and other healthcare workforce planning using both your data and ours which includes the nation's most complete collection of physician and non-physician data, demographic, socio-economic, and political data. With over 30 years' experience in both the public and private sectors, Ms. Peton established NCAHD in 2007 to create unique healthcare workforce datasets and tools to share with the public.

Steven Reames, Ada County Medical Society
Mr. Reames is the executive director of Ada County Medical Society and a 25 year veteran of non-profit management. He attended the Edward R. Murrow School of Broadcasting at Washington State University with the goal of becoming the next Tom Brokaw. His efforts quickly turned to ministry purposes, which he subsidized with a career in various non-profit organizations: Chambers of Commerce, social service agencies, local and international medical outreach, and now in the county medical society. Steve is an experienced Toastmasters speaker and gifted presenter. Even if you don't have a background in video production, Steve will share how you can begin to serve your members better and enhance your medical society's brand through video-podcasting.

Dave Renner, CAE, MN Medical Assoc
Dave Renner, CAE is currently the Director of State & Federal Legislation for the Minnesota Medical Association. He has worked at the MMA for nearly 28 years representing the 10,000 members of the association on health care policy issues before the Minnesota Legislature and the United States Congress. In this role he helps identify key health care issues and develop successful strategies to advocate for Minnesota physicians and their patients. Prior to his work with the MMA, Mr. Renner worked for the Minnesota Senate as a Legislative Researcher for the Senate Republican Caucus from 1984 to 1988, with his main focus on health and human services legislation. He also served as a Field Representative for the successful 1984 re-election campaign of United States Senator Rudy Boschwitz of Minnesota. Mr. Renner has a Bachelor of Arts degree in Government from St. John’s University in Collegeville, Minnesota, a Fellowship in Public Policy from the Humphrey Institute at the University of Minnesota, and recently received his Certified Association Executive (CAE) from the American Society of Association Executives.

J. David Rozsa, CAE, ACA, Metacred
Mr. Rozsa is currently the CEO of Metacred, Inc. and Consultant Director of Credentialing of the European Society of Paediatric and Neonatal Intensive Care. Prior to founding Metacred, David Rozsa led the certification departments of associations representing industries and professions as diverse as construction materials, clinical research, and financial services-consistently turning around growth slumps and enhancing legal defensibility. A National Merit Scholar, he went to college at age sixteen and earned his B.A. in Philosophy from the University of Southern California, where he was a member of the fencing, polo, equestrian, crew, and debate teams. His second career was as a political campaign manager, culminating in the management of a U.S. Congressional campaign. David is a past member of the Board of Directors of the Institute for Credentialing Excellence (ICE), past Chair of the ICE Government Affairs Committee, past member of the ICE International Committee, past member of the CAE Pass Point Task Force, past member of the AMC Institute's (AMCI) Standard Review Canvass, past Vice Chair of the City of Alexandria Youth Policy Commission, and past Steering Committee Member of the Certification Network Group. He is currently the Chair of the ISO Subcommittee of the AMCI Accreditation and Standards Task Force, a member of the AMCI Accreditation and Standards Task Force and the Global Task Force, a member of ASAE's AMC Section Council, an item writer for the Certified Association Executive (CAE) exam, Chair of an NCCA Appeals Panel, and a member of the ICE Government Affairs Committee. Inspired by the Ephebic Oath of the ancient Athenians, which concludes with the words, "shall leave my city no less, but rather greater, than I found it," Mr. Rozsa founded Metacred with the mission of developing, managing, and growing the best credentialing programs in the world.

David Sabgir, Walk with a Doc
Dr. David Sabgir, is a board certified cardiologist who is proud to practice full-time with Clinical Cardiovascular Specialists at Mount Carmel St. Ann's in Westerville. David is the Founding CEO of Walk with a Doc which began in 2005. Quite simply, Walk with a Doc puts doctors in parks across the country and around the world with the goal of disrupting the current medical system as we know it. Walk with a Doc currently has 206 Chapters in 40 states and 7 countries. Walk with a Doc has been feautured in the Wall Street Journal, AARP and Medical Economica among others. David is honored to have been recognized by the American Heart Association and was named a 2015 CNN Hero in September. He lives in New Albany, Ohio with his wif, Kristin and two children, Ally and Charlie who frequently join him on walks.

Christopher Scavo, Informz
Chris Scavo is a Digital Marketing Strategist at Informz where he provides education, consulting services, and strategic guidance for their client base. Chris has worked in the direct and eMarketing industries for over 10 years with various clients in the nonprofit and retail industries such as Coldwater Creek, The Home Depot, Tory Burch, the National Business Aviation Association, and Guyson Corporation. In addition to his client duties, Chris provides industry thought leadership for Informz by contributing to their company blog and marketing publications as well as conducting webinars about such topics as data integrity, benchmark statistics, and Marketing Automation technologies such as personas and automated campaigns. Chris has also spoken at a number of conferences educating attendees about deliverability, Canadian Anti-Spam Law, and utilizing technology to streamline business processes.

Sarah N. Sears, American College of Cardiology
Sarah N. Sears, CAE is Associate Director, Member Strategy with the American College of Cardiology and a 15 year association veteran. She specializes in member relations, marketing, meeting planning and component relations. Ms. Sears has previously worked at PBS, the National Association of Insurance and Financial Advisors, and the Fulbright Association. She is a member of AAMSE, ASAE, and the Past Chair of the ASAE Greater Washington Committee.

Tim Smith, B.S.Sc., MBA, CEO, CMA, Canadian Medical Association
Mr. Tim Smith has an economics degree and an MBA from the University of Ottawa and joined MD Physician Services (CMA Holdings Inc.) in 1996 after a successful career at The Ottawa Hospital and managing the University of Ottawa family medicine resident teaching unit. Over the past 25 years Tim continued his progressive healthcare and executive management experience in both the financial services and healthcare industries. Tim has led and managed several large strategic initiatives, including the acquisition of two key businesses for MD Physician Services Inc. Over the past fifteen years, Tim has managed many of start-up initiatives on behalf of CMA Holdings Inc. His last assignment was as the acting Executive Vice President of Member Solutions for MD Physician Services Inc. He was responsible for leading the corporate marketing segmentation strategy that set the direction and priorities for products and services needed to meet physician members’ needs. Today Tim is the Chief Executive Officer at the CMA.

Mike Steenburgh, CA Medical Association
Mike currently oversees membership, communications and component relations and focuses his staff on developing and sustaining positive synergy intent on impacting the member experience.

Mike also serves as the executive director of Component Medical Society Services, a subsidiary of the California Medical Association created in 2011 to provide marketing, administrative and executive services to each of their 38 component societies.

Mike lives in Stockton, where he began his career in medical association management as the executive director of the San Joaquin Medical Society with his wife Jean who works in the clinical side of medicine as an echo-cardiographer. They have one son, Joshua who is pursuing a career as a physician assistant.

Andy Steggles, Higher Logic
Andy Steggles is the author of Social Networking for Non-Profits, published by ASAE. The book focuses on how to increase member engagement in a mobile and web 2.0 world. He is also the President & Chief Customer Officer of Higher Logic, a social media and mobile software company serving associations, nonprofits, franchises and member-based organizations worldwide. Prior to joining Higher Logic, Andy spent ten years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed among other things, their social strategy initiatives.

Wes Trochill, Effective Database Management, LLC
Wes is president of Effective Database Management, located in Hamilton, VA. For over 25 years, Wes has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, ranging in size from no staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization's mission. Having written over 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. In addition to his articles, Wes is also the author of “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database,” published by ASAE. Wes is a frequent speaker and writer for organizations throughout the US and Canada. Wes has written for and been quoted in Associations Now, CRMBuyer, Association Management, ECommerce Times, Association Trends, techiecrossing.com, SearchSMB.com, eWeek, monster.com, Executive Update, The Membership Management Report, and FORUM magazines, and appeared as an expert on CRM issues on Microsoft's Non-Profit TV program. Prior to starting his own consulting firm, Wes has nearly ten years experience working in associations as director of membership and marketing. He has worked for four national and international trade associations, serving as Director of Membership, Marketing, Customer Service, and Communications. With all four associations, Wes was responsible for managing the association's database, from membership databases of less than 1,000 records to fully integrated databases containing over 100,000 membership, publication, and seminar registration records. Wes is a member of ASAE and the Center for Association Leadership, where he serves on the Executive Management Section Council. He is past Chair of the Membership Section Council and also served on the Technology Section Council and the Consultants Section Council. He is a member of the Society for Advancement of Consulting.

John Trybus, APR, Director, Georgetown University’s Center for Social Impact Communication
John D. Trybus, APR leads and manages Georgetown University's Center for Social Impact Communication (CSIC), an industry-leading research and action center dedicated to increasing social impact through the power of communicators and marketers. He also teaches graduate students and executives in CSIC's signature Cause Consulting course, through which more than $2.5 million in pro-bono services from 150 student consultants has been donated to nonprofits and socially responsible businesses. John's social impact marketing experiences spans organizations, industries and sectors. Prior to CSIC, he served as the traveling personal aide to environmental legend Dr. Jane Goodall, advised clients like Tiffany & Co., L'Oreal Paris, Coca-Cola, Women for Women International and CARE on how to advance social change within Waggener Edstrom Worldwide's social innovation practice and served as a strategy lead at the British Embassy in Washington, D.C. John was named to PRNews' 15-to-Watch List in 2010 and has also been honored with awards from the Arthur W. Page Society, International Association of Business Communicators and the Public Relations Society of America.

Leigh Wagner, Public Communications Inc.
With more than two decades experience in healthcare, Leigh Wagner uses her strategic counsel and issues management skills to develop and lead award-winning programs for nonprofit and corporate accounts. Her campaigns have involved Major League Baseball, a First Lady and more than a half dozen physician medical specialties. Since joining Public Communications Inc. in 1988, Leigh has risen through the ranks from handling the day-to-day activities of accounts, to assisting in the management of the agency's media group, to providing senior level counsel for clients in crisis. Her specialty in health care has involved work with numerous medical associations including the American College of Allergy, Asthma and Immunology, American Academy of Dermatology, the American Society of Anesthesiologists, American Academy of Implant Dentistry, the American Veterinary Medical Association as well corporations such as Mead Johnson Nutritionals, Hoffmann-La Roche Inc. , Baxter Healthcare Corporation and the AstraZeneca Healthcare Foundation. Through her work, she helps people and organizations with purpose craft and tell their stories and has trained hundreds of health care professionals on how to develop and deliver effective messages. Leigh is a graduate of the University of Illinois, Champaign-Urbana, where she earned a Bachelor of Science degree in speech communications. In 2006, she completed the MIT-Harvard Public Disputes Program, Dealing with an Angry Public.

Kristin West
Kristin West is Associate Director, Member Strategy at the American College of Cardiology. She is the staff liaison to the Fellows in Training Member Section and the Cardiovascular Training Member Section.




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CAE ApprovedAs a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.