AAMSE 2019 Annual Conference banner

Agenda

WednesdayThursdayFriday

Wednesday, July 24, 2019

9:00 AM-4:00 PM

State Membership Directors Meeting



9:00 AM-4:00 PM

County Meeting



1:00 PM-4:00 PM

State Specialty Meeting



1:00 PM-4:00 PM

AAMSE 360



1:00 PM-4:00 PM

Leadership Academy Session 2.0



1:00 PM-4:00 PM

You've got a Friend in AAMSE



4:15 PM-5:15 PM

Keynote Presentation:

Jessica Pettitt, CSP

Let's face it; there are people and topics that at some point are just off limits. You just can't do it or them right now. Even worse, often it is a difficult topic that you have to bring up with a difficult person. What if you could engage in these conversations with more confidence, humor, and ease? No matter the person or topic, you are your best tool for conversations that matter. Understanding your self and others as differently right gives you the tools to intentionally design teams, groups, and partnerships that can bring value to a single project or topic. We are all frustrating to someone, and at times even to ourselves. Once you know who and how you are, you can reclaim responsibility for these behavior response patterns and leave room for others to do the same. Before you know it, you are having better conversations and fuller relationships with those around you. I promise - it is that easy.

Learning Objectives:

  • Learn a 3-part framework or model for taking responsibility of how they show up.
  • Develop skills for a significant and powerful (and free) method to change culture around difficult topics and see other's as differently right.
  • Utilize personal patterns to recognize them in others so we can leave room for edits in our stories.
  • Personally recognize our "kryptonite" and how habitually it limits our behaviors, responses, and beliefs as well as fuels us to build momentum when we need it the most.


6:00 PM-9:00 PM

Welcome to Pittsburgh Event



Thursday, July 25, 2019

6:30 AM-7:30 AM

Early Riser Walk



7:45 AM-8:30 AM

Breakfast in Exhibit Hall



8:30 AM-9:30 AM

Keynote Presentation: cOLOriNg OUtsiDe tHe LiNes!™ …Creating a NEW Patient Experience

Jeff Tobe

This high-energy, participatory, humorous session has received outstanding reviews from diverse medical management professionals around the world.  Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone and to look at your organization from a new perspective. We need to accept that we now have to consider our internal and external customers' EXPERIENCES from the minute they make contact with us to the minute they are done!  How do we shatter the stereotype of the experience our patient EXPECTS to have with us?

Jeff encourages participants to “stop looking in our rear view mirrors to see how things have been done in the past”. Instead, he urges you to “look through your windshield to see what is coming down the road ahead in the medical world”. 

He believes in the power of creativity to look at one’s practice from a new perspective and accept that servicing one’s patient is no longer the bar that distinguishes us from our competitors. We now have to consider our internal and external customers' EXPERIENCES from the minute they make contact with us to the minute they are done!

Jeff is also the author of a five part video webinar series called “Patients Rock” and recently won a International Golden Pyramid award for his work on that series.

Attendees examine “patient touch points” in their practice—who is accountable for what touch point?  Most important, Jeff’s sessions are upbeat, interactive and FUN!

Learning Objectives:

  • How to spark innovative thinking—in yourself and others
  • Motives for making the shift from a service to EXPERIENCE culture in PM today
  • Techniques to effectively manage the change that comes with innovation
  • The benefits to challenging your existing “boundaries” 
  • How to tweak individual ‘touchpoints’ in your organization
  • Methods to getting your internal and external customer more engaged at what they do everyday


9:30 AM-9:45 AM

Break



9:45 AM-10:45 AM

Breakout Sessions

A1. Becoming an Anticipatory Organization - Understanding Trends and Their Impact on Association Strategy

Steve Smith, MS, CAE, FAAMSE, CEO American Academy of Hospice and Palliative Medicine, Vice President AMC Client Relations and Beth A. Zemach, MA, Senior Manager, Association Management Center Consulting

Becoming an anticipatory organization (AO) is a mindset.  It's also a model and method of shifting from reactive or even proactive planning to foresight. In this session, learners will explore together how the AO model can be applied in order to  solve problems before they happen. The empowering and practical approach is a great way to engage medical society staff and volunteer leaders in identifying predictable trends related to market demographics, technology and regulatory changes.

Learning Objectives:

  • Define 3 categories of change
  • Provide examples of hard and soft trends

A2. For Successful Digital Marketing Campaigns, Remember Marketing Basics

Lena Banks, Director, Marketing, Texas Medical Association

In just the last few years, digital marketing capabilities have grown significantly, and the trend is forecast to continue. But even small associations shouldn’t feel overwhelmed by all the digital options. Regardless of the shift online, the fundamentals of marketing remain the same: knowing your audience, and how best to find them is key to any campaign’s success. Even though digital marketing can be innovative and cost-effective, it is just another tool—and should always be part of a larger marketing and communications plan for your association. Beware of jumping into digital campaigns without understanding how to get the most value from them.

This program will help associations of every size and budget evaluate what digital platforms might work best for their association, as well as develop an integrated marketing strategy that can include using digital media channels to effectively reach target audiences. Attendees will leave with a template for deploying and measuring digital marketing campaigns.

Learning Objectives:

  • Understand the components and mechanics of a digital campaign
  • Know the basic attributes of five digital marketing platforms, including Facebook, LinkedIn, Twitter, and Google Ads (both display and search)
  • Conduct a digital readiness assessment for your organization                                                                                              

A3. Playing to the Strengths of Your Members: Innovation, Mentoring, and Leadership Growth

Christina Rowe, MSOL and Gallup Certified Coach, The Collaborative LLC and Emily Fuse, CAE, Manager, Membership and Community Engagement, American Academy of Hospice and Palliative Medicine

When team members have varied strengths it encourages diversity of thought and innovation. Medical Societies thrive when they have strong, well-utilized, confident member leaders and staff members. thus the elevation of individual member talents is crucial, and aligning their talents with the role they serve in the organization is paramount. Medical society staff and leaders excel when they apply their strengths within the organization, allowing the entire group to shine.       

Positive encouragement requires thoughtfulness, consistency and support from leaders. Using the example of StrengthFinder 2.0 as the foundational assessment tool for identifying and understanding individual talents, this session will provide practical ideas regarding how to build and mentor volunteer and staff at all levels of the association. Case studies will include collaborative community leadership and mentoring models used in medical societies and other opportunities for success.

Learning Objectives:

  • Understand the concept that diversity of thought and talents as a strategic asset for medical societies
  • Identify and understand 34 different individual areas of strength, and understand how unique talents can be leveraged to improve teamwork and productivity

A4. What is Resonating with Medical Groups: The Executive Audience, Messaging, Channels, Timing and Management of Medical Group Recruitment

Mike Steenburgh, Vice President, Membership and Marketing, California Medical Association and Hjalmer Danielson, Sr. Director, Medical Group Engagement, California Medical Association

California Medical Association (CMA) in 2018, commissioned market research which surveyed the state’s medical groups. Armed with the results and details of medical group requirements and perceptions, CMA has launched several new strategies to educate, engage and drive greater medical group involvement. CMA will share with attendees the market analysis and current activities underway that seek to capture the attention and garner membership within this rapidly expanding segment.    

Learning Objectives:

  • Overview of the market analysis and key take-aways of Medical Group requirements
  • Compelling messaging and identification of valued membership services/benefits
  • Best practices and lessons learned in Medical Group prospecting and recruitment


10:45 AM-11:30 AM

Exhibit Hall Viewing



11:30 AM-12:30 PM

Breakout Sessions

B1. Lobbying in a Box: Simple Effective Tips for You and Your Physicians

Pam Udall, Director Legislative Affairs, Texas Medical Association Alliance

Lobbying is intimidating. Most people believe they don't have the skill set necessary to influence change. However, if you work for a medical society you are involved in advocacy and probably are much more skilled at it then you realize. By attending this session you will learn 10 simple but highly effective advocacy tips – ones that you actually will enjoy doing.

Learning Objectives:

  • Learn how to write a simple effective advocacy plan
  • Understand the importance of community outreach
  • Understand when and where to use social media
  • Learn 10 simple ways to be an effective advocate

B2. What Do GREAT Boards (and Great Board Members!) Actually DO?

Michael Kumer, Founder and CEO, Boards Made to Order

Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!

Learning Objectives:

  • Understand the hidden meaning behind the words governance and fiduciary.
  • Learn the critical importance of the three legal Duties (Care, Loyalty and Obedience), and the impact they have on your board.
  • Determine why the word "nonprofit" is outdated and detrimental, and which substitute term leads to better results.

B3. Writing for Social Media Success

Jen Rios, Director of Client Services, Texas Medical Association

Nearly everyone is on social media, but not everyone understands how important strong writing is for social success. In this session, learn how taking the time to craft your words and tone of voice carefully is well worth the effort.

Learning Objectives:

  • Write a strong social media post
  • Describe how words can increase engagement and interest
  • Develop a social media brand voice

B4. What Can a Physician’s Burnout and Recovery Teach Us About Leadership?

Joseph Rotella, MD, MBA, HMDC, FAAHPM, Chief Medical Officer, American Academy of Hospice and Palliative Medicine

Using his own story and illustrations, Dr. Rotella will trace his journey from burnout to joy and growth as a medical leader.  He will place his experience within the context of a growing national imperative to address the causes and prevent the consequences of physician burnout. In an interactive dialogue with the session participants, he will explore how compassion for physicians in distress can make us better medical society leaders.

Learning Objectives:

  • Describe the prevalence, causes and consequences of physician burnout and rise of national initiatives to support physician well-being
  • With stories and illustrations, trace one physician’s journey from burnout to joy and growth as a medical leader


12:30 PM-1:30 PM

Lunch and PoE awards



1:30 PM-2:15 PM

Dessert and Exhibit Hall Viewing



2:15 PM-3:15 PM

Breakout Sessions

C1. How to Use Technology and Marketing Tools to Consistently Recruit and Retain a More Engaged Membership Base

Todd Unger,  Chief Experience Officer, SVP Physician Engagement, American Medical Association

Many medical member societies conduct marketing like it’s 1997. In this talk, Todd Unger, CXO of the American Medical Association gives practical social media marketing and technology tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increasing member retention rates in 2019 and beyond.

Learning Objectives:

  • Technology and marketing tools you can use today to effectively reach and recruit your audience.
  • Practical tips on creating effective membership marketing campaigns.

C2. C-Suite Transitions: KeeForward Momentum Going

Catherine Brown, CAE, FASAE, Vice President, West Coast, Vetted Solutions and Suzanne Berry, MBA, CA, Prinicpal, Berry2 and Associates, LLC  Interim CEO, Association for Women's Health, Obstetrics and Neonatal Nurses (AWHONN)

More and more Baby Boomers are considering Retirement.  If this is you, one of your C-Suite or Executive Team members, thinking ahead can demonstrate strong leadership and creative thinking for your staff and board. Transition and succession planning is critical to ensure momentum and continuity in the organization.

Learning Objectives:

  • Understand a systematic approach to Succession Planning
  • Develop the important components of a Transition Plan

C3. Leadership Skills for a Remote Team

Christina Rowe, MSOL and Gallup Certified Coach, Leadership and Team Development Coach, The Collaborative LLC

We live in a time where teams can be geographically dispersed and thrive, but often the transference of leadership skills can be a struggle. This session will focus on teaching attendees how to translate in-office leadership into the virtual world through reflection, strategic problem solving, and examination of habits. Viewing the move to remote work as an opportunity to enhance your society’s culture, reach new talent, and engage on new levels allows the organization to grow without limitations.

Learning Objectives:

  • Identify how to transfer natural in person communication habits to the virtual space effectively
  • Define the necessary ways to build individuals and project teams from a distance

C4. Strategies for Evolving Physician Employment Models

Pia Duryea, Director of Membership and Communications, Medical Society of the District of Columbia; Hjalmer Danielson, Senior Director, Medical Group Engagement, California Medical Association; Becky Palmer, MD, Chief Medical Affairs Officer, Envision Healthcare; Adrian Davis, Co-Founder and CEO, MYidealDOCTOR

As the American medical landscape evolves to address changing demographics, economics, politics and regulatory requirements, typical physician practice has morphed from Marcus Welby, MD, to a wide array of employment models. These include multi-specialty groups, subscription-based or concierge medicine, telemedicine, integrated health delivery systems, or some form of hospital employment. Hospital-based employment, with its management hierarchy, is complex and dominant, but it is also increasingly indirect.  Hospitals have turned in droves to third-party employers as a strategy to gain cost efficiency in clinical and nonclinical functions. In fact, a recent Black Book Market Research survey of hospital and inpatient center leaders found that only 2% were not considering outsourcing. Diagnostic imaging services (teleradiology and medical imaging equipment) are among the most popular outsourcing areas. What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians?  How can medical societies partner with these networks to better engage physicians and serve physician needs?  Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.

Learning Objectives:

  • As fewer and fewer physicians work for themselves, it is important for medical society executives to understand who they work for and the nuances of various models of physician employment
  • Understand how medical societies can meet priorities of physician employers

C5. Teach the County, State and National Medical Societies to Sing in Perfect Harmony

Michael Kumer, Founder and CEO, Boards Made to Order; Daniel Eller, Field Representative, American Medical Society; Jeremy Bonfini, CEO, Allegheny County Medical Society; Gene Ransom, FAAMSE, CEO, MedChi the Maryland State Medical Society

Join a highly interactive session with Medical Society Executives and a world-class facilitator to explore where medical societies at all levels can align to solve the very real challenges facing organized medicine.

Learning Objectives:

  • Create a shared vision for organized medicine
  • Understand what keeps medical societies from aligning to achieve that shared vision?
  • Identify practical actions that all medical societies can take to improve alignment and solve our most pressing challenges


3:15 PM-3:30 PM

Break



3:30 PM-4:30 PM

Breakout Sessions

D1. Key Metrics to Identify Member Loyalty

Peggy Smith, Director of Marketing, Community Brands

A lot of effort has been spent looking into the unique preferences of different generations, but understanding your membership based on their loyalty can be even more insightful. The challenge is, how can you quantify loyalty? Identify four key metrics for benchmarking member loyalty, and how your organization can collect and use this information for more targeted member engagement. Each organization has a unique membership with specific needs and values. Walk through a facilitated exercise using these metrics to identify your organization’s loyalty spectrum and cover how to create dynamic lists to successfully segment your various loyalty groups. Get ready to redefine the way your organization looks at its membership and how you can adjust your strategies to better nurture members up the loyalty spectrum.

Learning Objectives:

  • Conduct member surveys to benchmark your loyalty spectrum.
  • Identify and understand your member loyalty segments.

D2. Why Your Members Are Ignoring You and What You Can Do About It!

Jeremy Bonfini, CEO, ACMS; Richard Porter, Co-Founder, Deep Cut; Jim Ireland, Vice President, Physician Engagement and Digital Strategy, ACMS

If your finger is hovering over the e-mail blast button, stop and join this break-out session.  More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes.  Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.

Learning Objectives:

  • Understand the limitations of e-mail campaigns, how to cut back and when to just say no
  • Discover the opportunities for content to engage audiences
  • Learn how Social Media and other channels can best engage physicians
  • Understand the appropriate the level of investment needed to deliver real results"

D3. Political Advocacy and the Emerging Physician Leader

Krista Hazen, , MASCL, Senior Director, Engagement & Business Strategy, Ohio State Medical Association

Many physicians are unaware of the effect they can make in the development of legislation and rules that impact the practice of medicine. Association executives must understand how to work with emerging physician leaders to encourage involvement in these initiatives. By understanding the role that political advocacy plays in the emerging physician leader’s journey, associations can create relevancy among our future healthcare leaders.

Learning Objectives:

  • Identify the importance of young physicians in association relevancy
  • Understand what motivates young physicians to join organized medicine and engage in political advocacy


4:30 PM-5:15 PM

Exhibit Hall Reception and Prize Drawings



6:00 PM

Dine Arounds



Friday, July 26, 2019

6:30 AM-7:30 AM

Early Riser Walk



8:00 AM-9:30 AM

Annual Meeting



9:30 AM-9:45 AM

Break



9:45 AM-10:45 AM

Breakout Sessions

E1. Powerful Coalition Building in Real Time: Standing Against Pennsylvania’s Proposed Venue Rule Changes

Heather Wilson, MSW, CFRE, FCPP, Deputy Executive Vice President, Pennsylvania Medical Society

Preventing a threat from becoming a crisis. Learn how the Pennsylvania Medical Society built a powerful coalition with varied stakeholders from all levels of the house of medicine and beyond to stand against a potential venue rule change. In less than 45 days a coalition had to be formed, messaging had to be crisp and timely, and voices had to be raised. Were they successful? Come and find out what happens when partners work together, common goals are identified, and tools are given to the right people at the right time for the common purpose.

Learning Objectives:

  • Learn how a common threat became a galvanizing priority for all members of the house of medicine
  • Identify how to get the right people to the table and how to keep the synergy going
  • Review tools utilized by key stakeholders to maximize messaging
  • Learn if the coalition was successful as this issue is happening in real time. And even if it isn’t successful – what are the key takeaways for building future coalitions and working together on mutual interests.

E2. Create an Effective Volunteer Strategy

Vivian AbalAMa, CAE, IOM, Director, Managed Societies, International Anesthesia Research Society

Volunteers are essential to the health of association. Providing more preparation, guidance and feedback will help you recruit and retain the volunteers you need. Attend this session to learn why you should plan, what should be in the plan and should should be involved in the plan so that you have have an effective volunteer strategy!

Learning Objectives:

  • Why you should plan for volunteer engagement!
  • What should be in the plan!

E3. Young Physician Engagement: The Holy Grail for Today’s Medical Societies

James Beckner, Beckner, MA, Executive Director, Richmond Academy of Medicine Kelsey McQuaid-Craig, MPA, Director of Policy and Programs, California Chapter, American College of Emergency Physicians; Kate Gabriel, Director of Member Engagement, Richmond Academy of Medicine

The future of every membership organization is dependent upon attracting and engaging new members.  It has been well documented that “Joining” is no longer seen to be the motivating factor it once was.  Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret?  This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine).  Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives.  They will also highlight the unexpected organizational impacts of focusing on this key demographic

Learning Objectives:

  • Participants will gain insights into the mindset of ECP and their desire to gain value from today’s medical societies.
  • Participants will learn specific key components of successful ECP engagement programs at both a county and state specialty society.
  • Participants will learn how engagement of early career physicians has positive effects across the spectrum of membership.

E4. Time Management for the Busy Medical Executive

Joseph Greaves, Executive Director, Alameda-Contra Costa Medical Association

For busy med execs, it often feels like there aren’t enough hours in the day! Juggling multiple competing priorities, wearing different hats, and pleasing a variety of constituencies can be completely overwhelming. This session provides evidence-based tips and tricks for better managing time, projects and teams. We will explore several practical tools that med execs can draw upon to more effectively manage their work. We will also look at a real-life example of how one medical association has tackled the problem of work overload through a yearlong “Working Smarter Campaign”.

Learning Objectives:

  • Learn strategies for managing multiple priorities and achieving results
  • Learn about technology solutions that can save you time and extend your reach


10:45 AM-11:00 AM

Break



11:00 AM-12:00 PM

Breakout Sessions

F1. From Data to Analytics: Five Things to Get Your ProgrAM Started

Heidi Weber, MBA, CAE, Executive Director, Alpha Omega Dental Fraternity and Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards

Medical societies have data.  Whether it is membership, program, advocacy, or financial, reports are generated by various data management systems for the board of directors and cohorts to review.  Although Excel spreadsheets work fine, there are more robust methods to share data.     

Organizations with limited resources may not realize that there are free and inexpensive tools to package data in more digestible and attractive reports.  Building a data analytics program is essential to communicating today and tomorrow’s information.  A data analytic program does not have to be complicated.  The speakers will guide a discussion about how to build a program to effectively harness the organization’s data.

Learning Objectives:

  • Understand the fundamentals needed to start an analytics program
  • Learn about the available tools in the market

F2. Non-Dues Revenue the Good, the Bad and the Ugly

Gene Ransom, FAAMSE, CEO, MedChi the Maryland State Medical Society

Non-dues revenue the good the bad the ugly will give you an overview of how to evaulate a none dues program. What is the opportunity cost of the offer? Does the venture risk your brand? Examples of good, bad and ugly non-dues revenue programs.

Learning Objectives:

  • How to evaluate a non dues offering? 
  • Discuss business ventures verses advertising relationships, and several key economic considerations.

F3. Communicating Authentically and Courageously to Achieve Results

Lisa White, Ph.D.,MSW, Consultant, Integrated Leadership Systems

Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter.  This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation.  Participants will have the opportunity to role play to reinforce the concepts.

Learning Objectives:

  • Engage in listening and communicating more effectively
  • Learn a 3-step assertive conversational framework to help them keep others accountable.

F4. Foresight is The Future of Governing

Jeff De Cagna, FRSA FASAE, Executive Advisor, Foresight First LLC

Every medical society has a board of directors, making governing a universal and real-world challenge for all medical society chief staff executives. This session will challenge what these chief staff executives have been told about governing and offer them a different way of addressing their problems in this area.

Learning Objectives:

  • Understand the intensifying impact of societal transformation on their associations.
  • Explain a different future of governing that embraces the duty of foresight.


12:00 PM-12:45 PM

Lunch and PoE Awards



1:00 PM-2:00 PM

Keynote Presentation

Anne Grady, Speaker, Author, Entrepreneur



2:00 PM-2:15 PM

Break



2:15 PM-3:15 PM

Breakout Sessions

G1. Leveraging Data to Transform Early Career Initiatives

Julie Raymond, CAE, Senior Manager, Member Engagement

In 2012 the American Academy of Pediatrics (AAP) launched the Pediatrician Life and Career Experience Study (PLACES). In this unique longitudinal project, the AAP tracks the professional and life experiences of 1,800 pediatricians across their careers, including their career paths, personal life changes, career satisfaction, work-life balance, work environment, and daily stressors. This session will highlight some of the key PLACES outcomes and how the AAP has confirmed or modified their early career initiatives to better align with the needs of early career members. Follow up presentation from 2018 conference.

Learning Objectives:

  • Discuss how an established research program can benefit an association by providing longitudinal insights into the needs, attitudes and demographics of its members.
  • Learn how life experiences of members can affect their engagement with an association.
  • Learn how to use longitudinal data to modify programs and initiatives to align with member needs and attitudes.
  • Learn how to use longitudinal data to inform membership marketing strategies.

G2. Turning a Meeting Into an Experience

Allison Lundberg, Manager, Marketing and Communications, AAHPM

Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.

Learning Objectives:

  • Learn new ways to implement non-educational activities into the Annual Meeting
  • Understand how to manage these activities onsite

G3. Physicians' Changing Demographics Impact on Medical and Specialty Society Success

Michael Darrouzet, FAAMSE, EVP/Chief Executive Officer, Dallas County Medical Society and Steve Levine, VP Communications, Texas Medical Communications

Physician demographics have changed over the decades. This session will examine these demographics, and examine how medical societies are changing as well or implementing new programs to capture membership.

Learning Objectives:

  • Learn how physician demographics have changed over the past several decades decades
  • Learn how these demographics impact programming
  • Identify strategies to address changing demographics
  • Create action plans to ensure success

G4. Engaging and Educating Members on Lifestyle Medicine to Support Practice Transformation

Danielle Pere, MPM, Associate Executive Director, American College of Preventive Medicine & Benjamin Butz, MPA, Associate Executive Director, American College of Preventive Medicine

Lifestyle medicine, a component of preventive medicine, is a foundational approach to treating and preventing many chronic diseases. Unfortunately, physicians and clinicians cite lack of knowledge and skill as major barriers to counseling patients about lifestyle interventions and prescribing behavior modification as a front-line therapy. ACPM will describe a novel approach for medical societies to engage members, and provide evidence-based educational opportunities to support their practice transformation to a value-based care model and improve health outcomes.

Learning Objectives:

  • Identify at least one way to incorporate evidence-based educational opportunities for physician members seeking to prescribe lifestyle interventions
  • Engage members through an innovative program to prevent and treat chronic diseases


3:15 PM-3:30 PM

Break



3:30 PM-4:30 PM

Breakout Sessions

H1. Leadership and Lessons Learned from Rejection

John Jordan, Executive Vice President & CEO, Pennsylvania Academy of Family Physicians

The presentation will be an overview of leadership but more specifically how a medical society leader deals with "rejection".  We all deal with rejection in different ways and that is because of the complex nature of health care in today's market.  The speaker will present a real example of rejection and how he was able to deal with the situation and future decision making.

Learning Objectives:

  • Identify lessons learned as a leader of a medical association
  • Impact of future decision making after rejection
  • Dealing with rejection and turning it into success

H2. 8 Tracks to Digital – The Evolution of Member Benefits

Matt Overton, Director, Business Development, California Medical Association

8 track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8 track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.

Learning Objectives:

  • Identify membership demographic shifts
  • Adjust benefit package to reflect member needs

H3. Using the AMA’s New, Comprehensive Managed Care Database

Wes Cleveland, JD, Senior Attorney, American Medical Association

Come learn about the AMA’s new managed care contracting database. This resource organizes all state and federal managed care laws under key concepts most useful to physicians, e.g., prompt payment, credentialing, utilization review, etc. The database also contains issue briefs on hot topics, all AMA managed care policies, and AMA Advocacy Resources tools, such as model legislation. Physicians and staff can use the database to hold health insurers accountable to their state’s laws. Medical societies and other physician advocates can use the database to fight for physicians and their patients in legislatures, before regulators, and in other forums.

Learning Objectives:

  • Learn how to use the database to research and identify Federal and state laws that empower physicians and their patients when interacting with health insurers.
  • Learn how to access and use the database to find the AMA policies, issue briefs, model state legislation, and other resources to advance physicians’ and patients’ interests in legislatures, regulatory proceedings, in any other situations where opportunities exist to advocate for physicians and patients.

H4. Deep Dive into Diversity: What Your Documents Should and Should Not Say

Sandra Pfau Englund, Esq., Attorney, RENOSI Law P.A. & Drew R. P. Englund, Esq., Attorney, RENOSI Law P.A.

The practice of medicine, and its lack of diversity, gets intense scrutiny. Failure to understand the laws that impact medical societies, and the common written mistakes and regular practices that get medical societies into trouble, can be devastating for your organization and your career.  This session takes a deep dive into diversity issues. Participants will leave knowing how to recognize, and handle, problems before they get out of hand.

Learning Objectives:

  • Understand the federal laws to which medical societies must comply
  • Learn 3 common mistakes medical societies make online & in print
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