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Hotline Newsletter

May 2018

In this Issue...
Upcoming Events
2018 AAMSE Annual Conference
2018 AAMSE 360: Webinar Series 

Jon Rosell, presidentFrom the President

If You’re In Medicine, You’re in Politics

Here in Maryland, our physician leaders are fond of saying “if you’re in medicine, you’re in politics.” That’s true for physicians, and it’s particularly true for those of us in organized medicine. Election years are important for medical societies. As one of the most regulated industries in the country, election outcomes matter to our members and to our associations. The effects of each election cycle can be both positive and negative. We are able to champion candidates who prioritize physician and patient needs, but it is very easy to get mired in drama when a member runs or two friends of medicine oppose each other. Elections create opportunities for us to communicate key issues like payment models, tort reform, and public health, but they also present opportunities for our opposition, such as malpractice lawyers, to curry favor.

In America, the majority of elections are determined in primaries, affected by gerrymandering and the geographic and digital “bubbles” in which we live. Every state has its own schedule, history and tradition. The systemic challenges can be frustrating and daunting. Nonetheless, getting involved is important. I’d love to hear how your organization deals with elections. Do you have a PAC? Do you survey candidates? Do you use independent expenditures or other means to influence outcomes for pro-physician candidates?

For our members, advocacy often polls as one of the top priorities. Our legislative efforts on behalf of physicians and patients in one of our strongest and most valuable assets. What is the best way for us to take advantage of this during election years?

Maybe it’s a topic worth discussing on the AAMSE online community - It’s certainly worth discussing at our upcoming annual meeting, and we have created advocacy-focused sessions that I’m sure will be informative. Registration is open (just visit, and we are expecting record attendance. I encourage you to get involved, be engaged, and connect with your AAMSE colleagues for resources on how other folks tackle the problems you face.

Gene M. Ransom III
President AAMSE
Twitter @GeneRansom

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CME Webinar Available On-demand

On April 23, AAMSE hosted several CME leaders to give members an overview of the roles the Federation of State Medical Boards, Accreditation Council on Graduate Medical Education, and Accreditation Council for Continuing Medical Education play in professional self-regulation across the continuum of medical education, training and practice. If you were unable to join us for the live webinar, or would like to listen to it again, the recording is available.

Register for the 2018 AAMSE Annual Conference

We anticipate the 2018 AAMSE Conference will be one of the best attended AAMSE events of the past decade. Have you signed up yet?

The AAMSE Annual Conference provides the perfect platform to connect with other medical society professionals to learn how to better manage your medical association. From the sessions you attend and the networking you’ll participate in, to the world class attractions and San Diego hospitality, you will leave the 2018 AAMSE Annual Conference inspired and with a renewed sense of purpose as you engage with the issues facing your own organization and lead your society forward. Presented by leading experts and industry professionals, the hand-selected educational sessions will help you grow membership, build loyalty, sharpen your marketing skills, adapt to changing technology and keep your association relevant in the changing world of organized medicine.

Why the AAMSE Annual Conference is one event you cannot miss:

  • By medical society professionals, for medical society professionals: Connect with medical society professionals and strengthen your professional network outside of the meeting room through our small group meet-ups, dine-arounds, evening social events and wellness programming. Details available online.

  • Improve your organization: A variety of breakout sessions and workshops concentrated in areas like membership, advocacy, communications, leadership, professional development and marketing will provide you with strategies to implement at your medical society. Take a look at the conference schedule.

  • Inspiring and Engaging Keynote Speakers: Three keynote speakers have been secured to anchor the programming for the conference. You’ll hear presentations on advocacy, engagement and communication strategies that will keep your society relevant in the coming years. View the keynote speakers.

  • Bundle the Annual Conference and AAMSE 360 registrations and save! New for 2018, AAMSE 360 will begin with an in-person meeting at the Annual Conference. This onsite meeting will allow participants to connect with their cohort in-person before the series of live webinars, readings and online discussions. Bundling the registrations will save over $200 and provide participants with 22 CAE hours!

  • Pre-conference meetings that meet your specific needs: Whether are a state membership director or work in a county or state specialty society, our pre-conference meetings on Wednesday will connect you with the precise programming that speaks to the challenges you face in your society.

  • The best value for your professional development budget: This year’s conference kicks off on Wednesday afternoon and runs through Friday. Full participation in the AAMSE Conference gets you 11 credits toward your CAE renewal/application. Additional credits are available by attending our pre-conference meetings.

Register today to ensure you take advantage of the $100 early registration discount!

Register Now

Hard Rock Hotel San Diego
207 Fifth Ave
San Diego, CA 92101
P: 877-344-ROCK (7625)

Guest Room Rate:
$209.00 Studio (Single/Double)* Includes All Access Pass

Book Your Room Online: AAMSE 2018 Annual Conference

Room Block Deadline is Tuesday, June 26, 2018, or until the room block is exhausted, whichever comes first. AAMSE has a room block reserved for the nights of Sunday, July 22 – Saturday, July 28.

AAMSE 360 Begins at the Annual Conference this Year

Have you worked in a medical society for three years or less? Are you looking to establish a foundation of knowledge that will help you thrive in the dynamic environment of a medical society? If so, AAMSE 360 is for you.

AAMSE 360: Essentials of Medical Society Management is an immersive program that helps those who are still uncovering the mysteries of medical society management, preparing participants for the unique aspects of organized medicine while providing them with a peer network to support them throughout their careers.

--New for 2018-- AAMSE 360 will begin with an in-person meeting at the Annual Conference. This onsite meeting will allow participants to connect with their cohort in-person before the series of live webinars, readings and online discussions.

Bundle your registration for AAMSE 360 and the Annual Conference and save over $200 as compared to registering for each event individually! Full participation in both programs provides attendees with 22 CAE hours!

View more information about the program, including FAQs.

Register Now

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GDPR Compliance Checklist: A Big Job Made Easier

May 25 is the European Union’s enforcement date for the General Data Protection Regulation. To prepare for this deadline, associations should be well along the path of identifying and implementing proper actions designed to ensure compliant data management. This article, by Nathan Perrine published through ASAE, contains a consolidated checklist to make sure your association is in compliance.

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3 Tips to Communication Change That Aren't Common Practice

Generic messages about change get ignored. Members demand specific and detailed communication coming to them––the email, instruction, or announcement should make sense for them personally, writes Dianna Booher on the CEO Magazine Blog.

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Email Spoofing

The frequency of falsified or “spoofed” emails is increasing in associations. Perhaps your society or leadership has been a target. Learn how to identify and reduce the chance your society is attacked through this article, originally authored by William Loy on

Welcome, New AAMSE Members

Mike Armitage, San Mateo County Medical Association

Hanna Basler, San Diego County Medical Society
Membership Coordinator

Nick Birtcil, California Medical Association
Associate VP, Political Operations

Janice Brannon, American Academy of Otolaryngology - Head and Neck Surgery

Phillip Brownlee, MSSC

Bud Chumbley, Wisconsin Medical Society

Gina Cromosini, San Mateo County Medical Association

Keith Darby, San Mateo County Medical Association

Lisa Davidson, Wisconsin Medical Society

Michelle Ferguson, Connecticut State Medical Society
Communications Manager

Tracy Hanafin, American Academy of Otolaryngology - Head and Neck Surgery

Josh Maceachern, Clark County Medical Society
Communications & Marketing Coordinator

Jeanette May, American College of Foot and Ankle Surgeons

Nikki Mendez, San Mateo County Medical Association
Customer Relations Manager

Rhina Portillo, American Academy of Otolaryngology - Head and Neck Surgery

Laura Braden Quigley, California Medical Association
VP, Communications

Mindi Walker, Society for Vascular Surgery
Director, Washington Office


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