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AAMSE 2017 Annual Conference


Agenda

Tuesday, JULY 24
6:00 pm
County CEO Dinner
 
Wednesday, July 25
9:00 a.m. - 1:00 pm
Orthopaedic State Society Executives


9:00 a.m. - 4:00 pm

County Society Meeting on "The Modern County Medical Society"

State Membership Director's Meeting



1:00 p.m. - 4:00 pm

State Specialty Society Meeting

AAMSE 360 On-Site Meeting



4:15 - 5:15 p.m.
Opening Keynote


5:30 - 7:00 p.m.
Welcome to San Diego and First Timer’s Meet-up Reception


Thursday, July 26
6:30 - 7:30 a.m.
Early Riser Walk


7:45 - 8:30 a.m.
"Healthy Choice" Breakfast in Exhibit Hall


8:30 - 9:30 a.m.
Write Strategically, Fight Strategically: How to Devise, Draft, and Defend Messages that Matter
Riley Roberts, Principal, West Wing Writers, LLC


9:45 - 10:45 a.m.
Breakout Sessions

Explore How Values & Beliefs Drive Leadership Vision Part 1
Denice Hinden, Managance Consulting & Coaching

AAP Longitudinal Study of Young Physicians Generates Valuable Data for Leaders
Mary Pat Frintner, MSPH, American Academy of Pediatrics

Physician Wellness Programs: A Launch Kit
Belinda Clare, Travis County Medical Society; Steven Reames, Ada County Medical Society

Marketing Fundamentals to Grow Your Membership
Krystle Medford, Ouachita Medical Society



10:45 - 11:30 am
Exhibit Hall Viewing


11:30 - 12:30 p.m.
Breakout Sessions

Explore How Values & Beliefs Drive Leadership Vision Part 2
Denice Hinden, Managance Consulting & Coaching

Get Noticed on Social Media without Breaking the Bank
Allison Lundberg, AAHPM; Jen Rios, Texas Medical Association

Judge Judy Never Ruled on These: Situation Room – Legal
Joel Corwin, Law Offices of Joel S. Corwin; Tom Ingram, CAE, Diving Equipment and Marketing Association (DEMA)

Advocacy Sells Membership
Donald J. Palmisano, Jr., J.D., Medical Association of Georgia



12:30 - 1:30 p.m.
Lunch and PoE Awards


1:30 - 2:15 p.m.
Exhibit Hall Viewing


2:15 - 3:15 p.m.
Breakout Sessions

How to Produce Videos for Your Society/Association
Brent Annear, Texas Medical Association

Battling Burnout for you and your Docs Part 1
Steven Reames, Ada County Medical Society; Rae Bond, Chattanooga-Hamilton County Medical Society

Cosmic Leadership
Kenneth M. Slaw, PhD

6 Trends Healthcare Organizations Should Not Ignore
Sheri Jacobs, FASAE, CAE, Avenue M Group



3:30 – 4:30 p.m.
Breakout Sessions

Alternative Membership Models: What Has and Hasn’t Worked
Susan G. D' Antoni, FAAMSE | CEO, Montgomery County Medical Society; Heather Wilson, EVP, Pennsylvania Medical Society; and Chris Leister, Senior Director, Component Medical Society Services California Medical Association

Battling Burnout for you and your Docs Part 2
Steven Reames, Ada County Medical Society; Rae Bond, Chattanooga-Hamilton County Medical Society

How to Prepare for Effective Transitions
Maria Huntley, CAE, MAM, Minnesota Academy of Family Physicians; Bert Guinn, CEO of the Greater Louisville County Medical Society

When it Comes to Conversations About Older Patients…We Need to Talk (Differently)
Daniel E. Trucil, MA, MPH, American Geriatrics Society
Helen M. Fernandez, MD



4:30 - 5:15 p.m.
Exhibit Hall Reception


6:00 p.m.
Dine Arounds Offsite


9:00 p.m.
Karaoke Meet-Up Event


Friday, July 27
6:30 - 7:30 a.m.
Early Riser Walk


8:30 - 9:30 a.m.
Annual Meeting and Recognition Breakfast


9:45 - 10:45 a.m.
Breakout Sessions

Incorporating Leadership at all Levels into your Team Culture Part 1
Christina Rowe, MSOL , The Collaborative LLC and Steve Smith, AAHPM

Physicians Boost the Economy: Leveraging Findings from the 2017 AMA Economic Impact Study
Annalia Michelman, JD MPP, AMA

Preparing your Spokesperson for a Media Interview
Pete Friedman

ROI: A Powerful Tool to Recruit and Retain Members
Claire Duncan, Texas Medical Association; Michael Darrouzet, Dallas County Medical Association



11:00 - 12:00 p.m.
Breakout Sessions

Incorporating Leadership at all Levels into your Team Culture Part 2
Christina Rowe, MSOL , The Collaborative LLC and Steve Smith, AAHPM

Activity Based Costing: A Fresh Approach to Organizational Planning and Budgeting
Lance R. Lewis, MBA, California Medical Association

How Technology Continues to Revolutionize Continuing Education
Philip Forte, Blue Sky eLearn; Holly Dorr, Ohio Chapter, American College of Emergency Physicians

“Right-Sizing” Your Membership: Growing Your Association the Smart Way
Matt Braun, Loyalty Research Center



12:00 - 1:00 p.m.
Lunch and PoE Awards


1:00 - 2:00 p.m.
An Insider’s Guide to Effective Advocacy
Richard Pan, MD, California State Senator


2:15 - 3:15 p.m.
Breakout Sessions

Tackling Regulatory Relief and Prior Authorization - Part 1 AMA, AADA
Ashley John, MS, Senior Specialist, Advocacy and Policy, The American Academy of Dermatology Association
Heather McComas, PharmD, Director, AMA Administrative Simplification Initiatives, American Medical Association
Koryn Rubin, MHA, Assistant Director, Federal Affairs, American Medical Association
Emily Carroll, JD, Senior Legislative Attorney, AMA Advocacy Resource Center, American Medical Association

Social Media Roundtables: Your Questions Answered
Allison Lundberg, AAHPM, Krista Hazen, Ohio State Medical Society

The Strategic Relationship Plan: Leveraging Your Connections To Advance Your Goals/Governance Workshop
John Barnes, Barnes Association Consultants



3:30 - 4:30 p.m.
Breakout Sessions

Tackling Regulatory Relief and Prior Authorization - Part 2 AMA, AADA
Ashley John, MS, Senior Specialist, Advocacy and Policy, The American Academy of Dermatology Association
Heather McComas, PharmD, Director, AMA Administrative Simplification Initiatives, American Medical Association
Koryn Rubin, MHA, Assistant Director, Federal Affairs, American Medical Association
Emily Carroll, JD, Senior Legislative Attorney, AMA Advocacy Resource Center, American Medical Association
James Scroggs, MHA, Associate Director, Regulatory and Payment Policy, American Academy of Dermatology Association

Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation
Lena Banks, Texas Medical Association

Developing Emotional Intelligence: The Brain of a Leader
Daniel Stover, Integrated Leadership Systems



6:30 p.m.

San Diego Padres Baseball Outing

Join your fellow AAMSE colleagues at Petco Park and cheer on the Padres as they take on the Arizona Diamondbacks. AAMSE has a block of tickets in the Estrella Jalisco Landing located in left field. The ticket will include a seat, buffet with standard ballpark fare and beverages (including beer)!
Price: $50