Print Page | Contact Us | Sign In | Join AAMSE
AAMSE Hotline
Share |


Hotline Newsletter

June 2018

In this Issue...
Upcoming Events
State CEO Meeting
County CEO Meeting
2018 AAMSE Annual Conference
2018 AAMSE 360: Webinar Series 
State CEO Annual Meeting

Jon Rosell, presidentFrom the President

Are you a Super Chicken?

Teamwork is a concept we often think and talk about with our members, staff, colleagues, and partners. Some folks are collaborators, some folks are competitors, and most of us are somewhere in between. Balance is usually best, but what is the right amount of competition among our staff and members?

The Super-Chicken Model is one productivity model utilized by business organizations. The model is based on a chicken study by William Muir, an evolutionary biologist at Purdue University. Muir sought to determine whether he could create a breed of “super chickens” that would produce a greater number of eggs over several generations. A control group of average, well-adjusted chickens was selected, and he picked some of the best egg-laying, top-performing chickens for the study group. After several generations, the control group productivity increased over time, and the so-called super chickens measurably failed to produce anything near the control group. So what does this tell us about our work and our membership?

On a recent NPR program, entrepreneur Margaret Heffernan explains this chicken study and relates it to how our cultural obsession with individual success is threatening our potential for collaboration and productivity. A link to the NPR story and Ted talk can be found here, and I encourage you to check it out: click here.

So are you a super chicken? Are any of your members super chickens? Is your organization allowing individual success to threaten its potential for collaboration and productivity? The most valuable thing I have gotten out of AAMSE is the chance to collaborate with my colleagues. I greatly value the opportunity to learn and grow with you. Together, we are stronger.

I’m looking forward to seeing everyone this summer in San Diego.

Gene M. Ransom III
President AAMSE
Twitter @GeneRansom

Back to Top

Early Registration Deadline for #AAMSE18 Approaching

We anticipate the 2018 AAMSE Conference will be one of the best attended AAMSE events of the past decade. Have you signed up yet?

The AAMSE Annual Conference provides the perfect platform to connect with other medical society professionals to learn how to better manage your medical association. From the sessions you attend and the networking you’ll participate in, to the world class attractions and San Diego hospitality, you will leave the 2018 AAMSE Annual Conference inspired and with a renewed sense of purpose as you engage with the issues facing your own organization and lead your society forward. Presented by leading experts and industry professionals, the hand-selected educational sessions will help you grow membership, build loyalty, sharpen your marketing skills, adapt to changing technology and keep your association relevant in the changing world of organized medicine.

Why the AAMSE Annual Conference is one event you cannot miss:

  • By medical society professionals, for medical society professionals: Connect with medical society professionals and strengthen your professional network outside of the meeting room through our small group meet-ups, dine-arounds, evening social events and wellness programming. Details available online.

  • Improve your organization: A variety of breakout sessions and workshops concentrated in areas like membership, advocacy, communications, leadership, professional development and marketing will provide you with strategies to implement at your medical society. Take a look at the conference schedule.

  • Inspiring and Engaging Keynote Speakers: Three keynote speakers have been secured to anchor the programming for the conference. You’ll hear presentations on advocacy, engagement and communication strategies that will keep your society relevant in the coming years. View the keynote speakers.

  • Bundle the Annual Conference and AAMSE 360 registrations and save! New for 2018, AAMSE 360 will begin with an in-person meeting at the Annual Conference. This onsite meeting will allow participants to connect with their cohort in-person before the series of live webinars, readings and online discussions. Bundling the registrations will save over $200 and provide participants with 22 CAE hours!

  • Pre-conference meetings that meet your specific needs: Whether are a state membership director or work in a county or state specialty society, our pre-conference meetings on Wednesday will connect you with the precise programming that speaks to the challenges you face in your society.

  • The best value for your professional development budget: This year’s conference kicks off on Wednesday afternoon and runs through Friday. Full participation in the AAMSE Conference gets you 11 credits toward your CAE renewal/application. Additional credits are available by attending our pre-conference meetings.

Register today to ensure you take advantage of the $100 early registration discount!

Register Now

Hard Rock Hotel San Diego
207 Fifth Ave
San Diego, CA 92101
P: 877-344-ROCK (7625)

Guest Room Rate:
$209.00 Studio (Single/Double)* Includes All Access Pass

Book Your Room Online: AAMSE 2018 Annual Conference

Room Block Deadline is Tuesday, June 26, 2018, or until the room block is exhausted, whichever comes first. AAMSE has a room block reserved for the nights of Sunday, July 22 – Saturday, July 28.

AAMSE 360 Begins at the Annual Conference this Year

Have you worked in a medical society for three years or less? Are you looking to establish a foundation of knowledge that will help you thrive in the dynamic environment of a medical society? If so, AAMSE 360 is for you.

AAMSE 360: Essentials of Medical Society Management is an immersive program that helps those who are still uncovering the mysteries of medical society management, preparing participants for the unique aspects of organized medicine while providing them with a peer network to support them throughout their careers.

--New for 2018-- AAMSE 360 will begin with an in-person meeting at the Annual Conference. This onsite meeting will allow participants to connect with their cohort in-person before the series of live webinars, readings and online discussions.

Bundle your registration for AAMSE 360 and the Annual Conference and save over $200 as compared to registering for each event individually! Full participation in both programs provides attendees with 22 CAE hours!

View more information about the program, including FAQs.

Register Now

Cementing the Partnership with your Board

Founder and CEO of Doug Eadie & Company, Doug is the author if 21 books on nonprofit board and CEO leadership, including The Board-Savvy CEO. In this article, he gives 5 strategies for improving your board performance.

Back to Top

County and State CEO Meetings at AMA Annual HOD Meeting

County and State CEO Meetings at AMA Annual HOD Meeting Confirmed

Join colleagues from across the country who are at the AMA Annual Meeting for discussion on current challenges and opportunities facing medical societies.

State CEO Meeting:

Sunday, June 10
9:00 a.m. until 11:00 a.m.
Room: Columbus I/J

County CEO Meeting:

Sunday, June 10
10:00 a.m. until 12:00 p.m.
Room: Columbus E/F

All meetings will take place at the:

151 East Wacker Drive
Chicago, IL 60601

Back to Top

10 Steps for Creating an Effective Content Strategy

By creating an organization-wide content strategy, your association can seize more opportunities to ensure that current and prospective members know about and use the valuable programs you offer them, writes Hilary Marsh, for Associations Now.

Back to Top

You’ve Got a Friend in AAMSE

Win an Expert Consult on Your Toughest Problem

Woody and Buzz

Like Woody crooned to Buzz in Toy Story, “You got troubles, I've got 'em too. There isn't anything I wouldn't do for you. ‘Cause you’ve got a friend in AAMSE.”

Well maybe Woody didn’t sing the last line quite like that, but it works doubly well for us here, so we’ll keep it.

Here’s why. No matter what problem or challenge your society is facing – membership falling, your PAC endorses a bad candidate, technology not living up to its promise, a lawsuit just landed on your desk – some other AAMSE member has faced it, solved it, and is willing to give you some advice.

So, somewhere in AAMSE, you’ve got a friend who will stick it through with you. And, you have a friend in AAMSE, an organization that will bring the two of you together. (See, I told you that line had two meanings.)

To demonstrate just how powerful this can be, we’re launching the “You’ve Got a Friend in AAMSE” contest. Here’s how it works:

  1. In 100 words or so tell us about your toughest challenge and why solving it is so important to you or your society.
  2. Our panel of judges will pick the two best entries and match each with an AAMSE friend who’s “been there, done that.”
  3. The winners a 30 minute consultation from an AAMSE expert panel at the AAMSE 2018 Annual Conference in San Diego in July.
  4. The expert consultation will come in front of a live audience at the Annual Conference, so others can benefit from the advice given – and maybe offer some of their own.

Submit your entry to for the “You’ve Got a Friend in AAMSE” contest today. The deadline is June 22.

Even if you don’t win, remember, you’ve got lots of friends in AAMSE. Pick their brains through the AAMSE Online Community, the Management Library on the AAMSE website, or in person at an AAMSE event. There isn’t anything they wouldn’t do for you.

Welcome, New AAMSE Members

Cynthia Branch, American Medical Association

Sally Carter, Association Strategy Group

Sarah Clevenger, American Medical Association

Robyn Comer, Madison County Medical Society

Hjalmer Danielson, California Medical Association

Amanda Edmondson, Greater Louisville Medical Society
Communications & Marketing Director

Susie Flynn, American Board of Medical Specialties

James Gilligan, American Medical Association

Devin Krecl, Association Strategy Group

Travis Lindley, Association Strategy Group

Jennifer Mills, Ouachita Medical Society
Executive Director

Jeri Moody, AVAIL Meeting Planning Services

Christin Nohner, Michigan State Medical Society
Director, State and Federal Government Relations

Matt Overton, California Medical Association

Diane Perrino, Echo360

Carrie Prewitt, American Thyroid Association
Membership, Development and Technology Specialist

Emily Schaab, Indiana Academy of Family Physicians

Charles Sheffield, American Board of Medical Specialties
Director, Government & Public Affairs

Becca Stickney, Pique Consulting

Daniel Thompson, Georgia OBGyn Society

Joseph Touchstone, Michigan State Medical Society

Back to Top

We are always on the lookout for newsletter content. To submit an article or news item for a future issue, contact