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                                                                                                                                                            August 2014

In this issue...

  1. President's Message
  2. Notable News
  3. Annual Conference in Review
  4. Propose a Session for the 2015 Annual Conference
  5. Presenting Your 2014-15 AAMSE Board
  6. NOW is the Time to Get Involved
  7. Register for the 2014 State CEO Meeting
  8. Congratulations to the 2014 PoE Award Winners
  9. Share, Learn, and Grow Through AAMSE SIGs
  10. Thank You, Sponsors and Exhibitors
  11. AAMSE Welcomes Its Newest Members


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AAMSE thanks Blue Sky Broadcast for their continued sponsorship of the EDWeb series..


A Message from AAMSE's President


Thank you for the honor and privilege of serving as your AAMSE President. It’s daunting, exciting, and humbling all at the same time. The 2014 Annual Conference, chaired expertly by Pam Udall of Texas Medical Association, has come to an end – and what a great educational experience it was.

To those of you who joined us in Louisville, make sure you complete the program evaluations so we can start planning the 2015 conference to meet your needs. To those of you who didn’t attend, you were missed, but you can still benefit as the sessions were recorded  and will be available for purchase soon.

In my medical society management career, there has never been a time like the present where the medical profession has faced such considerable opportunities for physicians to step up and lead the change they want to see for the betterment of their own profession, for enhancement of patient care, and for the improvement of population health.

And never before have there been greater opportunities for medical societies to lead this change, to work with physicians to craft their vision of what they want Medicine to become...

Continue reading this month's President's Message»


Notable News

In Memoriam: William Applegate

AAMSE is saddened to report the passing of former Kentucky Medical Association executive vice president and long-time AAMSE member, William (Bill) Applegate. During his career, Bill received the Kentucky Medical Association Outstanding Lay Person Award and the Medical Executive Lifetime Achievement Award from the American Medical Association. He is remembered by his colleagues for his kind and generous leadership, and for his many contributions to organized medicine. Bill will be missed by all in the medical society management community. You can read Bill’s obituary here.

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Another Annual Conference in the Books

After all of the anticipation, excitement, and planning, it’s hard to believe the 2014 AAMSE Annual Conference is in the books. Inspiring speakers, energizing collaboration, and a lot of fun made this year’s conference in Louisville one to remember.

Wednesday saw more pre-conference meetings than ever before as national specialty and county society CEOs, state medical society membership directors, communications professionals, and the 2014 graduating class of AAMSE 360 each came together to learn, share, and celebrate accomplishments. That evening, new members and first-time attendees kicked off their first AAMSE conference by gathering with association leaders in the beautiful Waterford Room of the Galt House. The same location was host to the Opening Reception which brought all attendees together to officially begin the 2014 conference. The spectacular view of the Ohio River was the perfect backdrop for these opening celebrations.

The conference got out of the starting gate on Thursday with the opening plenary session where attendees learned how the Kentucky Derby has remained one of the premier events in sports from Churchill Downs VP of Racing Communications, John Asher. Breakout sessions throughout the day covered everything from legal issues and advocacy, to social media and building your personal brand. Attendees also had the chance to meet with conference sponsors and exhibitors during lunch and at the Exhibitor Reception. A variety of products and services vital to running medical associations was on display throughout the week. Louisville’s world-class restaurants were in the spotlight during the Dine-arounds, giving attendees the chance to explore the city’s cuisine with old friends and new.

Friday began with a look into the future as Michael Fraser, PhD, CAE and a panel of experts reviewed the AAMSE Trends Report and discussed what medical society professionals should be prepared for as medicine continues to undergo vast changes. Engaging sessions on leadership, membership, and mobile apps followed, leaving participants with plenty of ideas to take back to the office.

The Board Installation and Awards Lunch saw Terri Marchiori close her term as president and pass the gavel to 2014-15 President Susan D’Antoni. Susan installed the 2014-15 Board of Directors as the outgoing Board members were thanked for their service.

The lunch also included the presentation of the 2014 Profiles of Excellence Awards, given to four deserving organizations for their contributions to organized medicine. The lunch was followed by a plenary session on harnessing the power of data and breakout sessions on finance, attracting sponsors, and responding to compassion fatigue, among others.

Attendees donned big hats and colorful beads for Friday’s Kentucky Derby Happy Hour before heading out for a tour of the Louisville Slugger Museum and Factory, bourbon tasting, and the Louisville nightlife.



The conference concluded on Saturday with a fun and engaging plenary session from Beth Ziesenis who showed attendees tech tools to make their lives easier. Mary Byers, CAE closed the conference with a powerful presentation on ensuring the future relevance of associations.

Thanks and appreciation goes to Pam Udall and the entire 2014 Annual Conference Program Committee for planning another stellar meeting. Thanks as well to the attendees, speakers, and partners who made the conference a success.

As a reminder, session materials and audio recordings of conference sessions will be available to all registered attendees via CadmiumCD. Keep an eye on your inbox– you will receive an email when the recordings go live!

Thank you again to everyone who contributed to this year’s conference and be sure to mark your calendar for the 2015 Annual Conference, scheduled for July 22-25 in Portland, OR. See you there!


Help the 2015 Annual Conference Program Committee ensure next year's conference is just as successful by taking our conference evaluation survey.
Whether you attended this year's conference in Louisville or not,
we want to hear from you!

Propose a Session for the 2015 Annual Conference


Presenting Your 2014-15 AAMSE Board of Directors

The 2014-15 AAMSE Board of Directors was officially installed on August 1 during the
Board Installation and Awards Lunch at the 2014 Annual Conference.


Susan D'Antoni
Montgomery County Medical Society

Dale Singer, MHA
Renal Physicians Association
Jo Bryson, CAE
Oregon Medical Association
Past President
Terri Marchiori
American Medical Association
Fraser Cobbe
Florida Orthopaedic Society
Harley Grant, MA
American Medical Association
Dan Kelsey, MBA, MS, CAE
American Association of Clinical Endocrinologists
Steve Levine
Texas Medical Association

Cheryl Malone
New York County Medical Society
Allison Peterson
Kansas Medical Society
Stephen Phelan
Massachusetts Medical Society
Jon Rosell
Medical Society of Sedgwick County
Gordon Smith, Esq.
Maine Medical Association


NOW is the Time to Get Involved

Meet New People

Volunteering with AAMSE affords you the opportunity to collaborate with other organized medicine professionals from around the country while gaining new professional experience and a peer network that you can tap into throughout your career.

Support Your Community

Have the rewarding experience of applying your skills to build a better community of medicine
and contribute to the advancement of medical society management.

Within Your Interests and on Your Schedule

Volunteer opportunities cover a variety of time commitment and areas of expertise to fit into anyone's schedule and interests.

Take our volunteer survey to indicate your interest and you will be matched
with a volunteer opportunity that is right for you.

If you would like more information, visit the AAMSE volunteer page.


Register for the 2014 State CEO Meeting

Meeting details»

Please note: only CEOs of state medical societies are eligible to attend this event.


Congratulations, 2014 Profiles of Excellence Award Winners

The American Association of Medical Society Executives (AAMSE) recognized four organizations with 2014 Profiles of Excellence (PoE) Awards for their achievements in medical society management.

The fourth annual PoE Awards were presented at the 2014 AAMSE Annual Conference, held July 30 – August 2 in Louisville, KY. The awards recognize projects that made positive impacts on medical societies, their physician members, and the communities they serve. A judging panel of AAMSE members reviewed submissions and awarded recipients for excellence in four areas of medical society management: advocacy, communications, education, and membership. A President’s Award was also presented for outstanding contributions to organized medicine.


The 2014 award recipients are:

  • Advocacy: American College of Emergency Physicians for its efforts to advocate for improved quality of health and medical care, expanded access to emergency medical care, and reduction in disparities for patients in need of emergency care by developing a comprehensive report that graded the condition of the emergency health care system in the United States.
  • Communications: American Urological Association for its campaign to communicate its new clinical practice guideline on the early detection of prostate cancer to its members, non-member urologists, primary care physicians, patients, and the media.
  • Education: American Society for Parenteral and Enteral Nutrition for its efforts to educate healthcare professionals in parenteral nutrition (PN) safety practices to ensure delivery of optimal PN therapy to patients while minimizing potential risks for adverse events.
  • Membership: American Academy of Pediatrics for its long-term study to provide data on the lives and career paths of young pediatricians triggering changes in the Academy’s communication strategy and new product and member benefit development to better serve its members.
  • President’s Award: The 2014 President’s Award recipient, selected by 2013-14 AAMSE President Terri Marchiori, is the American College of Emergency Physicians, recognized for its positive impact on health care and the treatment of patients nationwide.

The winning submissions are available for download by AAMSE members at

The 2014 PoE Awards were presented by outgoing AAMSE President Terri Marchiori during the annual Board Installation and Awards Lunch on Friday, August 1.

“This year we had another group of outstanding submissions,” said Ms. Marchiori. “The work medical societies are doing to improve the lives of physicians and the health of their communities is truly inspiring. We are proud to recognize the deserving efforts of AAMSE members through these awards.”

For more information on the Profiles of Excellence Awards, visit


Share, Learn, and Grow Through AAMSE SIGs

AAMSE Special Interest Groups (SIGs) are a benefit of membership and help you do your job better by allowing you to:

  • Share resources with peers from around the country to avoid "reinventing the wheel"
  • Learn from other professionals who do what you do at medical societies across North America
  • Grow in your professional and personal lives by forging relationships and exchanging ideas

9 areas of interest to choose from

  • Advocacy
  • Association Management
  • CEO Groups
  • Communications
  • Knowledge of Medicine
  • Leadership
  • Membership
  • Education
  • Technology

Join the conversation

Recent SIG discussions include...

Time-saving communication tools • Meeting evaluation templates • Webinar providers • Social media tactics • Vendor relations •
Membership dashboards

Learn more about AAMSE SIGs and how to join at


Thank You, Annual Conference Sponsors and Exhibitors

AAMSE thanks the 2014 Annual Conference Sponsors and Exhibitors for their support and making this year's conference a success!




Welcome the Newest Members of the AAMSE Community
Donald Bell
American Society of Cataract and Refractive Surgery
Keri Gonzalez, MT(ASCP)
College of American Pathologists
Aaron C. Burch
Greater Louisville Medical Society
Laurie Hartsfield
Florida Medical Association
Dave Chaney
Tennessee Medical Association
Cort Kirkley
Medical Society of Virginia
Kiju DeLeon, CPA
American Society of Cataract and Refractive Surgery
Trent Lutz
American Society of Cataract and Refractive Surgery
Christine Frey
American Urological Association
Allen M. McMillen
American Academy of Dermatology
Mary Pat Frintner, MSPH
American Academy of Pediatrics


American Association of Medical Society Executives
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Milwaukee, WI 53202-3823
Phone: (414) 221-9275  Fax: (414) 276-3349

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©2014 American Association of Medical Society Executives