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| American Association of Medical Society Executives May 2013 |
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| In this Issue... |
The new AAMSE membership structure is welcoming hundreds of new AAMSE members. These are association professionals who will have the opportunity to connect with colleagues around the country, enhance and/or develop their leadership characteristics, and engage in various forms of professional development. I’d first like to welcome them all to the wonderful world of AAMSE, yet share with everyone some exciting opportunities to make AAMSE a more valuable partner in your professional toolkit. As discussed in my President’s Message last month, the AAMSE Board of Directors met in Milwaukee to fine tune our strategic plan. One outcome that I’m particularly excited about is the development of TIPS—Team for Innovative Programs and Services. AAMSE has many great committees, including Membership, Annual Conference Program, Leadership and others. With an increasingly diverse membership, a mechanism is needed that stimulates new, creative ideas that enhance the value of AAMSE membership, monitors recommendations and actions from each of AAMSE’s committees, identifies gaps in services that could be offered to the membership, and uses this analysis to create a new series of value-added services to AAMSE members which are vital to recruitment and retention. TIPS’ charge will be to...Click here to continue reading the President's Message.
ISBER Announces Management Partner, Malachite Management Inc. The International Society for Biological and Environmental Repositories (ISBER) is pleased to announce it has chosen to become an independent organization as of June 1, 2013, and has selected Malachite Management Inc. as its full-service association management company. “ISBER was fortunate to have twelve association management firms from around the world respond to a formal Request for Proposal (RFP) to provide management services for the Society. After a thorough evaluation, the RFP Task Force and the Executive Council had complete confidence that Malachite has the passion, vision and infrastructure to assist ISBER in achieving its goal of expanding its global reach,” said Katheryn E Shea, ISBER President. “We are grateful to the American Society for Investigative Pathology (ASIP) for their support and the foundational growth they provided to ISBER as a division of ASIP over the past 8 years.” “Malachite is honored to be selected to serve ISBER as its association management company as it establishes itself as an independent, non-profit organization. We are excited to build on the core strengths of ISBER, the commitment of its leadership, and its successes to date, to position them as global leaders,” said Connie Minogue, CAE, CEO of Malachite. Connie is a past AAMSE president (2009-10). Malachite will assume management of ISBER on June 1, 2013. Between now and the end of May, Malachite will work with the ISBER Board of Directors, which is comprised of the Council for the ASIP division of ISBER, to effect a smooth transition of the society’s operations. The International Society for Biological and Environmental Repositories is a non-profit organization recently incorporated in the State of Illinois. ISBER, with almost 500 individual and organizational members throughout the world, is the leading international forum for promoting harmonized high quality standards, ethical principles and innovation in the science and management of biospecimen collection, processing, storage, distribution and use. Jo DeMars, President, DeMars & Associates, LTD Research shows we spend 35 to 45% of our time dealing with conflict. That’s a high cost to pay when you’d rather be devoting those resources to activities with more tangible results, like that overdue report or mapping out a strategy. What do you figure your time is worth? If one-third of your day could be designated to activities you WANT to do, what would be the impact on your bottom line? Take a moment to consider some of the costs of unresolved conflict:
Many organizations’ unresolved conflict shows up as a lack of trust, a waning confidence, and an absence of the expectation that people will back you up. Even the Executive Director can tell when the support isn’t there. When the head of operations isn’t able to do their best, that uncertainty spreads right down the line. Let’s face it; if you’re the one in charge, you have to TAKE charge. First of all, look around: conflict is almost universally seen as a negative - something to be avoided. That’s not necessarily true. If we step back a bit, we sometimes see good things come out of disagreements. We make stronger decisions when we include more opinions. If people take the time to look into the conflict, to actively listen to what the others are saying, they have an opportunity to design a lasting solution. Strong leaders are willing to take the heat and keep on working toward resolution. Commit yourself to digging into the details until you uncover the other person’s premise and motivation. Once you discover the underlying cause of the conflict, you will be able to deal with the facts - straight on. Creativity, cooperation and synergy do not “just happen”. They develop in climates of trustworthy relationships. Think how much more you could accomplish with cooperation and trust supporting you! Take Action:
See Jo DeMars present Managing Our Members: The Art of Conflict Resolution at the 2013 Annual Conference July 17-20 in St. Louis, MO! For more information on the Annual Conference, please visit the Annual Conference web page.
AAMSE's EDWeb webinar series provides medical society professionals with knowledge and understanding of the latest issues, trends and technologies in organized medicine. Presented by industry experts, the EDWeb series is a schedule and budget-friendly approach to continuing education.
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Date & Time Tuesday, June 4 12 – 1:30 p.m. Central time Cost AAMSE Members: FREE Non-members: $50.00 |
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See how the American Society for Aesthetic Plastic Surgery (ASAPS) brought member education (including their scientific journal) into the digital age to engage with members more effectively by creating a free “digital knowledge platform” for their members called RADAR Resource. RADAR Resource gives ASAPS members a portable reference library of aesthetic surgery information and a vibrant community of peers and colleagues from around the country to tap for discussions and questions.
At the end of this session, the participant will:
- Understand how mobile and web technologies can be leveraged to re-invent professional education
- Gain a clearer understanding of the challenges and obstacles to bringing new technology to their member community
- Visualize how increased member engagement can drive improved loyalty and non-dues revenues for their organization
| Featuring: Dr. Barry Fernando CEO Anzu Medical |
Sue Dykema Executive Director American Society for Aesthetic Plastic Surgery |
Visit the EDWeb information page for more details and registration information.
| AAMSE would like to thank the Premier Partner for the 2013 EDWeb series: |  |
If you have any questions about AAMSE’s EDWeb series or would like to suggest a topic or speaker for a future webinar, please contact Tristan Johnson at tjohnson@aamse.org.
James DeNuccio, Director, Organized Medical Staff Services and Physicians in Practice at American Medical Association
2013 Annual Conference Speaker
Physicians are increasingly entering into employment relationships with hospitals, group practices, and other health care organizations and delivery systems. The American Hospital Association estimates that physician employment by hospitals has increased by 32 percent over the last ten years. This trend toward employment is expected to continue, as indicated by a recent Merritt Hawkins survey that found that 32 percent of final-year residents preferred hospital employment over any other practice option. Many more physicians are employed by group practices and other health care delivery systems. The consulting group Accenture projects that, all told, by 2013 only 30 percent of physicians will remain truly independent.
Recognizing this trend, in 2011 the American Medical Association (AMA) dedicated itself to becoming the lead association for addressing the unique needs of employed physicians. Since then, the AMA has developed and enhanced a range of products, services, and other resources to help physicians understand and manage their employment and contractual relationships:
- The AMA Principles for Physician Employment (www.ama-assn.org/go/employmentprinciples) are intended to help physicians, those who employ physicians, and their respective advisors identify and address challenges to professionalism and the practice of medicine arising in the face of physician employment. These Principles are at the center of a collaborative effort with the American Bar Association (ABA) to educate physicians and attorneys on employment matters, an effort which has yielded a jointly-sponsored AMA/ABA webinar (www.ama-assn.org/go/EmploymentWebinar) and a planned joint educational program (with the Chicago Medical Society) at the 2013 AMA Annual Meeting (www.ama-assn.org/go/OMSSAnnual).
- The AMA Annotated Model Physician Employment Agreements (www.ama-assn.org/go/employmentagreement) address the needs of physicians who are preparing to negotiate employment contracts with hospitals, group practices, or related entities.
- The AMA Annotated Model Co-Management Service Line Agreement (www.ama-assn.org/go/co-management) assists physicians and their legal counsel in navigating and negotiating service line agreements with hospitals.
- The AMA’s physician assistance service (www.ama-assn.org/go/assistance) allows individual AMA members to consult with AMA staff experts on employer-employee matters such as contracting, due process, and more.
- The AMA Employed Physician Discussion Group convenes at each AMA Annual and Interim Meeting and provides an opportunity for employed physicians to discuss issues of interest and concern to them.
Visit the AMA Physician Employment webpage (www.ama-assn.org/go/employment) for a complete listing of AMA employment-related resources. Contact the AMA (James.DeNuccio@ama-assn.org) to learn more about these resources and to discuss how your state or specialty medical society can tailor them to meet the state- and specialty-specific needs of your employed physician members.
See James DeNuccio present Adapting to the Evolution of Medical Practice— The Transition to Creating a Forum for Employed Physicians at the 2013 Annual Conference July 17-20 in St. Louis, MO! For more information on the Annual Conference, please visit the Annual Conference web page.
Harley Grant, Director, Physician Services, AMA
When you think of Louisville, you may think of the Kentucky Derby, baseball bats or even bourbon. However, I think of Louisville as the birthplace of Muhammad Ali. On a recent visit to Louisville, I went to Churchill Downs, the Louisville Slugger Factory and the Jim Beam Distillery. However, I felt most inspired at the Muhammad Ali Center.
Muhammad Ali was a three-time World Heavyweight Boxing Champion, but his work outside the ring as a civil rights leader and philanthropist is why he is one of my heroes. Whenever I try to focus on being a better leader, I think of Ali’s actions and his words.
In James M. Kouzes and Barry Z. Posner’s book The Leadership Challenge, they discovered that when leaders are at their personal best there are five core practices common to all: “they Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and last but certainly not least, they Encourage the Heart.“ Of these five practices, I have always had the most difficult time encouraging the heart. Now when I need inspiration, I think of some amazing quotes from Muhammad Ali.
Friendship is not something you learn in school. But if you haven’t learned the meaning of friendship, you really haven’t learned anything.
As we all know, we usually spend more time at the office than we do at home. For me, I try to make sure that my colleagues know that I care about them not only as co-workers, but as friends. Each day when I come in to the office, I check in with my team as they arrive in the morning and just before they leave at night. I hope that by sharing personal stories or just joking around with them will help improve everyone’s mood and create an environment for doing great work.
Service to others is the rent you pay for your room here on earth.
Kouzes and Posner noted that to motivate others, nothing—not even money—works as powerfully as the recognition of individual effort and achievement. To make sure that my team members feel appreciated, I try to publicly recognize them for their hard work and dedication. Also, I have found that when I introduce someone, adding a few words of praise for the person’s accomplishments and abilities goes a long way. Lastly, it might sound old fashioned, but I like to give people hand-written thank you notes. Do you remember how you felt the last time you received one?
He who is not courageous enough to take risks will accomplish nothing in life.
While it may not be natural for me to step out of my comfort zone, I know that by taking a risk and truly connecting with my team can lead to great success. Kouzes and Posner state that in every winning team, the members need to share in the rewards of their efforts. Thus, true leaders need to celebrate their team’s accomplishments. I hope that by encouraging the heart through these celebrations, we can all feel like heroes, like my hero Muhammad Ali.
Be sure to join us for the 2013 Leadership Academy November 7-9 in Rosemont, IL! For more information, please visit the Leadership Academy web page.
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AAMSE is committed to sharing the innovative and effective work of its members in all areas of medical society management as part of its “Great Ideas” series. These case studies not only recognize member organizations’ creative and successful projects, but serve to inspire new ideas for the entire medical society community, helping AAMSE meet its mission of advancing the industry through communication of knowledge. |
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Great Idea: TMA Return on Investment (ROI) Calculator
Category: Membership Organization: Texas Medical Association |
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| The Situation: Illustrating clear return on investment (ROI) of membership dues is a challenge all medical associations face– a challenge that is only growing with increased competition for dues dollars and the changing landscape of physician employment. Without demonstrating the value of membership, medical associations run the risk of seeing costly declines in their retention rates and losing out on potential new members who may not see the worth in joining. The Idea: Texas Medical Association (TMA) was looking for a way to demonstrate the real-dollar value of membership to physicians across the state. Their idea? The TMA Return on Investment (ROI) Calculator– an online tool developed to help Texas physicians learn more about the true value of TMA membership and the benefits offered by the association. The ROI Calculator provides a list of member benefits and services with assigned dollar values and allows users to customize the tool to their personal use and experience. The user can see how the values were calculated for each item, learn more about the individual products and services (each benefit listed is linked to the web page featuring that service), and find out how to access benefits and services to get the most of their membership (i.e., increasing their ROI). All members see a value higher than their dues paid when accessing the tool as selected benefit values have been “hard coded” to reflect the benefit all physicians have received (e.g., Tort Reform). Therefore, users of the calculator will see value in TMA membership even before they customize the app based on their use. The calculator tool is updated at least annually and is featured in TMA renewal and recruitment campaigns to ensure current and prospective members see the value the association provides. The calculator is also a valuable tool to assist TMA and county staff when speaking about the value proposition of membership. To broaden the reach of the ROI Calculator, TMA worked with county medical societies throughout the state to help promote the tool. The calculator is featured in county society newsletters, publications (via TMA created copy-ready ads), emails and websites. |
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To keep up with the growing population of mobile device users, Texas Medical Association is planning to launch a mobile-friendly version of the ROI Calculator in May 2013. |
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| The Means:
TMA’s ROI Calculator was developed in-house by an internal team including Robert Hamilton, Internet Developer, TMA Business Intelligence and Software Development; Claire Duncan, Director, TMA Knowledge Center; and Sylvia Salazar, Director, TMA Membership Development. TMA’s Internet Developer spent about 40 hours on the project, including planning, development and revisions. Other staff spent approximately 45 hours researching similar ROI calculators, gathering data on the value of each benefit featured, testing the site, and working with the developer to finalize the tool. The Impact: TMA uses Google Analytics to track calculator web page activity. Since the launch of the ROI Calculator on August 2, 2011, the following results have been measured:
TMA’s retention rate remains a healthy 95 percent. |
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"I was surprised to learn just how much value TMA offers me. Even the services I take for granted are worth a lot more than I realized." -N. Keith Robinson Jr., MD, Internal Medicine, TMA member |
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| The Lesson:
Putting real-dollar values on your member benefits can go a long way in retaining and recruiting members– and providing a tool by which members can see the true value of their membership is critical. While there will be some legwork in the development and launch process, demonstrating the ROI of your association’s services is sure to result in ROI of your own. A Closer Look: |
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 For more information, contact TMA Director of Membership Development Sylvia Salazar at sylvia.salazar@texmed.org. All items in this series will be uploaded to the “Great Ideas” section of the AAMSE Management Library. To have your project featured as a Great Idea, contact Tristan Johnson at tjohnson@aamse.org. |
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| Save the Date for the 2013 CEO Meetings |
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National Specialty CEO Summit
August 27, 2013 Washington, D.C. Grand Hyatt Washington #nsceo13 Click here for more information! |
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County CEO Meeting October 3 - 5, 2013 San Diego, CA Marriott Gaslamp Quarter #countyceo13 Click here for more information! |
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Please note: Only CEOs of national specialty, state and county associations are eligible to attend the respective meetings.
| Integrating Committees |
Bob Harris, CAE, The Nonprofit Center
Consider committees as business development units in the organization. They supplement the work of the board by producing results that advance the strategic plan.
| If a committee asks, “What should we do this year?” it may be a signal that they don’t
understand their relation to the plan.
When conducting committee orientation try these three 20-minute roundtable exercises. Committee Mission – Every committee should have a purpose or mission statement to frame its work. Ask the committee or its chair to review or write a mission statement of 1 to 3 sentences that will be clear to internal and external audiences. Have committees read their mission statements and indicate how they improved it or why they left it the same. |
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| Ground Rules –Committee meetings should have ground rules. For example, “meetings start and end on time; an agenda is distributed two weeks in advance; the committee works to advance the organization’s mission; new ideas and people are respected.” Ask each committee to develop 5 to 10 bulleted guidelines that will make meetings more effective. Share with the whole group. | |
Ownership of the Strategic Plan – The third exercise increases understanding of the
plan and aligns committee projects with goals. Committees work to advance the
mission and plan. The board maintains a 50,000 foot perspective while committees
work at the 25,000 to 40,000 foot level. (Staff works below 25,000 to manage and
implement.) Have committees read the plan and align their efforts. Ask them to discuss
elements of the plan for which they accept responsibility. Share with the whole group
to understand where committees may overlap. (Overlap is all right since committees
should collaborate.)
In May 1988 AAMSE reached 1,000 members for the first time— Today, AAMSE is home to over 1,300 active members!
Connect with your fellow members with the AAMSE Directory, attending an event or joining the AAMSE social network.
| Membership Tools You Need in the Management Library |
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Need to figure out what your members want? We've got that!
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Survey Design and Member Research Tools
Kevin Whorton 2011 Annual Conference |
In today's new healthcare environment, it is more important than ever to understand our members and customers. What are their concerns and the issues that keep them up at night? How do they see their practices changing in the next five years, and how do they view your medical society's role in helping them? This session will show you how to develop, manage and analyze effective surveys and other research projects among your key constituencies in a way that allows you to drive change and take full advantage of being a truly data-driven organization. |
Looking for a survey template? We've got that, too! |
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| DCMS conducted a general membership survey to determine interest/value in existing services as well as need for new services. | |
Angela Rose, HEALTHeCAREERS.com
Continuing medical education is in demand for many reasons, from satisfying licensure requirements, to reducing the isolation of rural physicians, to helping medical professionals maintain their skills and learn about new and developing areas of their field. However, some associations experience greater success with their CME programs than do others. Why is this? The answer is because they’re using the right strategies to engage healthcare professionals.
1. Provide the Information Professionals Want Most
The most successful continuing medical education programs focus on the
topics physicians and other medical professionals are most interested
in—those that will help them advance their careers and improve their
practice’s bottom line. This may include activities where they can learn
new skills or those that will help them improve upon the basics, like
patient communication or teamwork.
How can you determine what topics are most important to medical
professionals right now? Consider surveying your association members,
reviewing recent medical literature, and taking a look at clinical data.
2. Utilize an Online Platform
While conferences are always fun, the most successful continuing medical education
programs utilize online platforms, providing the opportunity for
distance learning. This increases the number of professionals who can
participate and makes doing so convenient for even the most harried of
physicians. In addition, an online platform will enable you to help
professionals track their completed activities and credits. You can also
easily measure completion rates and gather feedback from participants
through pre and post-test evaluation questionnaires.
3. Offer Usable Credits
The most successful continuing medical education programs offer usable
credits in exchange for completion of activities. In order for medical
professionals to consider the credits usable, state licensing boards,
medical specialty boards, and other such organizations must recognize
their value. Of course, this means your CME activity must be certified
and your association must be an accredited provider of continuing
medical education.
Accrediting CME bodies include the Accreditation Council for Continuing
Medical Education as well as the American Academy of Family Physicians.
Specific accreditation requirements will vary, so ensure you understand
them before beginning development of any CME activity.
While the primary goal of all continuing medical education programs is
to measurably contribute to patient health and support the improvement
of medical practice, they cannot achieve that goal if few professionals
choose to participate. Employ the top three strategies to engage
healthcare professionals outlined above, and you can help America’s
doctors and other medical team members provide the highest quality
services.
Read more healthcare executive career tips and find more jobs by visiting the administration / executive career center.
| One-Minute Survey: Membership |
| Leaders are Learners |
| What Your Peers are Saying About Leadership! |
Answers provided by the April 2013 Hotline One-Minute Survey
What advice would you give to someone trying to "Challenge the Process?"
- “Not everything that is faced can be changed, but nothing can be changed until it is faced.” – James Baldwin
- "Do one thing everyday that scares you."— Eleanor Roosevelt
- Have
a lot of patience! It takes time.
- Stay focused on the
organization's goal, NOT the changes that need to happen to reach that
goal or the negative reaction of some people not wanting change.
- Be patient but persistent. Perseverance is key in implementing change.
- Discuss your vision with a trusted advisor or confidante that understands where you are going and why.
What is the difference between leading and managing?
- Leading
is seeing the organization from the viewpoint of its members, potential
members and the outside world, and working to bring those things
together. Managing means making a process work, whether it's the right
process or not.
- Inspiration,
creating an environment of empowerment, innovation and creativity.
Someone recently used this quote and I think it sums it up well -
"managers do things right, leaders do the right things."
- Leaders set the vision, the strategic direction for the company, and a roadmap for how to get there. They see the big picture of how the environment is changing, and how the organization needs to adapt to stay relevant. Managers make sure the processes and procedures are being followed for work to be accomplished in a timely, effective, and efficient manner. They manage resources to reach a successful conclusion to a goal, and motivate staff to buy-in to the project to achieve the best possible outcomes.
The following is a compilation of articles that relate to the medical society executive world. The views, comments or opinions expressed by the authors, businesses or organizations linked in this article are not the views of AAMSE. In addition, these articles are not intended to be and should not be interpreted as a recommendation for a specific plan, product or course of action for any health care or management action.
Association Management
Creating Member Engagement is a Two-Way Street
Associations Now - April 24, 2013
Before I started working in associations, the only thing that came to mind when I heard the word engagement was people getting married. Now, after years of exposure to the concept of membership engagement, it means so many other, very different things. Engagement might be the association...
Is Your Conference Churning Out Junk Information?
Velvet Chainsaw's Midcourse Corrections - April 30, 2013
We live in a world where overconsumption is the norm. We over consume things to keep up with the Jones and Smiths. We over consume food at all you can eat smorgasbord buffets and 24 hour drive thrus. We over consume information from a variety of sources. Today, we have factory farms that...
Trends & Technologies
6 Simple Steps to Boost the Marketing Performance of Content
Top Rank - April 24, 2013
While I've been in New York this week for the B2B Content2Conversion conference, I've been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales. Many companies new to content marketing miss important steps and without...
Post Your Way to Facebook Success [Infographic]
Pagemodo - March 14, 2013
Every social media expert blogging today will tell you that in order to get the most out of a Facebook page, you have to post relevant, engaging content regularly for your followers. But what does that really mean? We get a lot of questions from small business owners looking fro more specific advice on...
Leadership Spotlight
How to Influence People with Your Ideas
HBR Blog Network - April 30, 2013
One of my young clients, let's call her Julie, is on a mission. Julie has an idea, one that has been gestating in her mind for quite some time, but now she realizes that for her idea to have any impact at all she will have to "go public" with it. Julie believes there are countless intelligent, talented but...
5 Things People Must Change About the Way They Lead
Forbes - April 29, 2013
Leadership is about sharing, giving— making those around you better. Leadership is about uniting and inspiring teams to optimally perform. Leadership is caring about societal cause that the business can influence. This is what most businesses refer to as corporate social responsibility. Leadership is...
Current Events
Educational Material Released for the Sunshine Act
American Gastroenterological Association- April 18, 2013
CMS launched its official Sunshine Act website, which contains fact sheets for applicable manufacturers, applicable group purchasing organizations, teaching hospitals and physicians who will be affected by the national Physician Payment Transparency Program: Open Payments...
Groundbreaking Surgery for Girl Born Without Windpipe
The New York Times - April 30, 2013
Using plastic fibers and human cells, doctors have built and implanted a windpipe in a 2 1/2-year-old girl— the youngest person ever to receive a bioengineered organ. The surgery, which took place on April 9 here at Children's Hospital of Illinois and will be formally announce Tuesday, is only the sixth of its...
Policy Watch
Ruling Redefines State Take of Medical Liability Awards
Amednews.com - April 22, 2013
A high court ruling restricting how much state Medicaid programs can seize from certain medical liability awards could lead to faster settlements between patients and physician defendants, legal observers said. In a 6-3 opinion, U.S. Supreme Court justices ruled that federal Medicaid law...
New Health Insurance Form Now Down to Three Pages
USA Today - April 30, 2013
After months of jokes about the new form for the health insurance marketplaces being longer than the 2010 health care law, the government has released a new, "short" three-page form, down from 21 pages. A second form for families has been reduced by two-thirds, according to the Department...
- President's Message
- AAMSE Welcomes Its Newest Members
- Members by the Numbers
- In the News...
- Q: What's a Little Conflict? A: Time and Money.
- Just Announced: EDWeb on Reinventing Physician Education
- Providing Value to Employed Physicians
- 2013 Annual Conference Registration Now Open
- Encouraging the Heart— Inspired by the Words of Muhammad Ali
- Register Today for the New Medical Executives Institute
- AAMSE Great Ideas: TMA ROI Calculator
- Save the Date for the 2013 CEO Meetings
- Integrating Committees
- This Month in AAMSE History...
- Membership Tools You Need in the Management Library
- 3 Ways to Engage Healthcare Professionals with Continuing Medical Education
- One-Minute Survey: Membership
- Leaders are Learners
- What Your Peers are Saying About Leadership!
- News Briefs
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As AAMSE members, your opinion is important to us. Please provide your thoughts on the look and content of Hotline by clicking here. Thank you.
For content submission, please contact Katie Agard at kagard@aamse.org.
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AAMSE thanks Blue Sky Broadcast for their continued sponsorship of the EDWeb series.
American Association of Medical Society Executives
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Milwaukee, WI 53202-3823
Phone: (414) 221-9275 Fax: (414) 276-3349
Email: aamse@aamse.org
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