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American Association of Medical Society Executives                                                                    September 2010
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In this Issue...

PRESIDENT'S MESSAGE2010-11 AAMSE President Donald R. Wall

Why AAMSE Needs You and Why You Need AAMSE

AAMSE has three major challenges for the future as your professional organization. They include:

  • Professional Relevance
  • Financial Constraints & Sustainability
  • Membership Focus and Volunteer Support

Membership, the lifeblood of AAMSE and any association, will be a major priority for me and the Membership Committee during 2010 - 2011. AAMSE will never reach its maximum potential in serving our profession or meet the above challenges without your involvement and leadership and – most importantly – your vision, commitment and action.

I’m excited to have Babette Peach, Chair, AAMSE Membership Committee, as a partner and contributor to this month’s President’s Message, focusing on the importance of our profession and AAMSE membership. Babette has energized her committee and challenged them to accept the responsibility this coming year for an attainable goal of growing AAMSE’s membership to exceed 1,000 members. They need your help and involvement in meeting these goals. They may be calling on you, and when they do, I ask you to say YES as we reach out to our colleagues to join us as an AAMSE member.

Listen to Babette about her membership vision, commitment and call to action for the coming months to lead AAMSE in reaching our membership goals.

AAMSE Membership – Anytime. Anywhere.
By Babette Peach, Director of Advocacy and Communications, American College of Physicians - New York Chapter and 2010-11 Membership Committee Chair

When Don approached me at this year’s Annual Conference in Seattle and shared his vision of vitality for AAMSE through increasing its membership and enhancing its value, I got excited! His energy and will (and let’s not forget his persuasive southern drawl) to achieve nothing but greatness is rather intoxicating, and that’s why your membership committee will dream big and build bigger to make sure that we surpass the mark.


Together, we are challenged to grow AAMSE’s membership to 1,000 active members by next year’s Annual Conference in Boston. Let me assure you that this number is fully within reach... Click here to continue reading the President's Message.

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Benchmarking Ad

Get to Know Your Board of Directors

The AAMSE Board of Directors works hard to set goals to improve the association, make decisions in the best interest of the membership, represent medical society executives and act as professional resources to all AAMSE members. Now you can read more about them, including how long they've been in medical society management, how long they've been AAMSE members and Board members, the value they find in AAMSE and why they believe others should join AAMSE.

To learn more about your Board of Directors representatives, click here.

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Social Media Guide Now Available for Download


As we mentioned in the August Hotline, the 2009-2010 Social Media Task Force, headed by Steve Levine, vice president, communications of the Texas Medical Association, created social media resources regarding different aspects of medical society management. The subjects addressed include:

  • General Management (by Rebecca Brandt, CAE, executive director of AAMSE and Social Media Guide CoverSteve Smith, CAE, CEO/ executive director of the American Academy of Hospice & Palliative Medicine);
  • Time Management with Social Media (by Steve Levine);
  • Membership Retention and Development (by Bryan White, MHA, director, practice advocacy and economics of the Dallas County Medical Society);
  • Advocacy (by Steve Levine);
  • Meetings (by Emily Zeigenfuse, senior specialist, social technologies, at the American College of Cardiology); and
  • Continuing Medical Education (by Frank Fortin, director of communications of the Massachusetts Medical Society.

Now those resources have been compiled into one comprehensive document, including an introduction and general social media information. This complimentary guide is available for AAMSE members to download. To download this document, click here.

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Coalition Building Doesn’t Have to Be Painful
By Kate Mahler, CAE, deputy executive vice president of the Ohio Academy of Family Physicians and 2010-11 AAMSE Membership Committee Member and Babette Peach, Director of Advocacy and Communications, American College of Physicians - New York Chapter and 2010-11 Membership Committee Chair

Two months ago, I attended a strategic planning meeting of a small, government organized, healthcare-based coalition in which I serve as my organization’s representative. In six hours, our objective was to realign, redefine and strengthen the mission of our partnership. It was a tall order for even the most organized of groups let alone a fledgling coalition on the verge of dissolution. From the disheartened faces of my compatriots around the table, I could tell that we all were in the same boat. It was obvious – we had each come equipped with apprehensive poor attitudes.

Although our collective mood was low, our hopes were high. We had all assembled because we were dedicated to the promise of what our cooperative work could bring. Established over eight years ago with dwindling momentum and community ownership, the existence of our coalition was hanging on by a string. We all understood that we were responsible to bring dramatic change to the organization before the threads that held our fragile coalition frayed altogether. Even though we were a small band of folks, we still held a passion for activism and partnership.

Starting the day, I will admit that my expectations were rather minimal but that suddenly changed through the inspirational leadership and organizational wizardry of our facilitator, Frances Dunn Butterfoss, PhD, a professor at Eastern Virginia Medical School and the founding president of Coalitions Work – a consulting and training company that focuses on developing, sustaining and evaluating coalitions for health promotion and disease prevention.

With over 20 years of experience in healthcare coalition building, she systematically tore away the walls of doubt and ignited the spark that we had all been searching for within ourselves. Step-by-step, Fran led our group on a journey of discovery and helped us challenge time honored traditions. We explored unimaginable options and even considered expansion. For a coalition on the brink of collapse, these were thoughts no one dared to even dream, let alone suggest out loud among professional peers.

What seemed like only a moment quickly became the end of the day and in its wake was a well formulated action plan, a group of re-engaged coalition members and a re-engineered institutional purpose. We had met our objectives and superseded all personal expectations.

It’s been several weeks since the strategic planning meeting and I’m happy to report that our workgroups are functioning more effectively, our volunteers are more determined and we are solidly on a path toward real achievement. Together, we learned that coalition building doesn’t have to be painful; it’s the powerful first step toward constructing remarkable change.

What Fran taught us that might help you…
Fran Butterfoss provided a wealth of free resources that can be easily adapted to fit the needs of other organizations, coalitions and partnerships. In fact, Coalitions Work’s Web site offers free checklists, surveys and other tools to help you assess your coalition and its activities. It also offers a virtual "library" of links to articles and resources that will jumpstart your own coalition work. This helpful information will help you build, manage, and improve community coalitions.

Fran’s FREE resources include:

  • Coalition Start-Up Tools
    • Is a Coalition Right For Your Questionnaire
    • Model Commitment Letter
    • Checklist to Becoming a 501 (c) 3 Non-Profit Organization
  • Coalition Planning Tools
    • Plan Quality Index (PQI)
    • Coalition Action Plan Form
    • Coalition Roles & Job Descriptions
  • Coalition Building Tools
    • Potential Member Grid
    • Stages of Team Building Summary
    • Coalition Meeting Check-Up
    • Chair or Facilitator’s Meeting Guidelines
  • Coalition Assessment & Evaluation Tools
    • Are You Ready to Evaluate Your Coalition?
    • Coalition Initial Needs Assessment
    • Coalition Member Survey
    • Coalition Effectiveness Inventory (CEI)
    • Meeting Effectiveness Inventory (MEI)

If you are engaged in a community coalition or are thinking of starting one, incredible resources are just a click away.

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Get the Latest on the AMA HSR Advocacy Efforts
By Terri Marchiori, director, Federation Relations, American Medical Association and AAMSE 2010-11 Board Member

Given the new and changing direction of the nation's health system, the AMA has developed Health System Reform Insight to help you understand the health system reform legislation and what it means to your members and their patients. If you are not already receiving this weekly electronic newsletter from the AMA, subscribe now at www.hsreform.org

In addition, the AMA is aggressively involved in advocacy efforts related to the most vital issues in medicine today, including medical liability reform, Medicare physician payment reform, expanding coverage for the uninsured and increasing access to care, improving the public health, managed care reform and others. For the latest information on AMA Advocacy efforts and for up to date information, please visit http://www.ama-assn.org/ama/pub/advocacy/current-topics-advocacy.shtml.

The AMA and AAMSE are great resources for everyone trying to navigate the changes of health system reform. For more information on the resources available from the AMA please feel free to contact me, Terri Marchiori, director, Federation Relations at terri.marchiori@ama-assn.org.

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Benchmarking Made Easy

Benchmarking Project LogoAccording to the American Society of Association Executives’ book, 7 Measures of Success: What Remarkable Associations Do That Others Don't, one of the key characteristics of remarkable associations are their commitment to be a data-driven organization. Now, as a benefit of membership, AAMSE offers comparisons of your association’s financial information to hundreds of other medical societies to create a custom report tailored specifically to your needs.

A project spearheaded by now-AAMSE president Donald Wall, deputy executive vice president of the North Carolina Medical Society, AAMSE went through the process of collecting 80 line items from the 990 forms of over 500 medical societies, resulting in over 40,000 individual datapoints. Once the data collection process was completed, it was then compiled into an online, searchable database that is available for your use. By utilizing resources already available to AAMSE, this project was done under budget and has been available since the fall of 2009.

Currently, staff is working to collect data from the latest round of 990 forms available and will be releasing the new dataset in late fall.

As an individual society, these types of custom reports would cost you tens of thousands of dollars; as a member of AAMSE this data is available to you for free.

To use the AAMSE 990 Benchmarking Database, visit www.aamse.org/benchmark.

If you have any questions or would like a guided tutorial of the database, please contact AAMSE’s senior program manager, Benjamin Butz, MPA (bbutz@aamse.org).

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National Specialty CEO Meeting Recap

27 National Specialty Society CEOs met together this week in Chicago for their annual meeting.

Topics, ranging from preparing societies to adapt in a changing environment to issues surrounding contracts, had in-depth presentations and meaningful discussions between participants, which allowed the conversation to get past the surface and into the heart of the issues.

Presentations from the meeting are available on the National Specialty CEO Meeting webpage and in the Management Library.

AAMSE would like to thank HEALTHeCAREERS and the Healthcare Associates Credit Union for their generous support of the 2010 National Specialty CEO Meeting.

Having the opportunity to dialogue with so many of my colleagues in an environment that allows for such frank and honest discussion makes this a can't miss meeting every year. I urge any CEO of a national specialty society to watch their email for updates on the 2011 meeting.
-Carmine Valente, PhD, CAE, American Institute of Ultrasound in Medicine, Chair

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AAMSE Welcomes Its Newest Members

Amanda Borges
Administrative Coordinator
Medical Society of Metropolitan Portland

Sally Lawrence, PhD
Executive Vice President
Alachua County Medical Society

Joel Riemer
Field Representative
American Medical Association

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Thank You to the 2010 CEO Meeting Sponsors

Corporations, foundations and organizations generously provide grants and donations that help underwrite the costs of AAMSE’s educational efforts and programs. Educational grants ensure that medical society executives receive important information, ultimately benefiting their associations and members.

National Special CEO Meeting
August 31 - September 1, 2010
InterContinental Hotel
Chicago, IL

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Fall County and State CEO Meeting
September 29 - October 1, 2010
Westin Beach Resort
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News Briefs

The following is a compilation of articles that relate to the medical society executive world. The views, comments or opinions expressed by the authors, businesses or organizations linked in this article are not the views of AAMSE. In addition, these articles are not intended to be and should not be interpreted as a recommendation for a specific plan, product, or course of action for any healthcare or management action

 

Association Management

Dave Lutz on When Conference And Tradeshow Websites Fail
Biz Bash Hive – August 25, 2010
In my consulting biz, I look at a lot of major conference and trade show Web sites. I’m looking for what floorplan tool is being deployed. How the education program is laid out. How the show is selling and marketing their sponsorship and advertising opportunities. How they’re spinning the WIIFM (What’s In It for Me) to potential attendees. And how they’re integrating social media for attracting and engaging participants...

Trust and the Social Organization
Social Fish – May 26, 2010
Trust is not a new topic in the business/organizational world. Patrick Lencioni’s (awesome) Five Dysfunctions of a Team cites lack of trust as the root of all team dysfunction, and Stephen M.R. Covey’s book Speed of Trust makes a very compelling case for the importance of high trust organizations. And as Lindy pointed out yesterday, Charlene Li’s new book highlights trust as a key component of open leadership...

 

Trends & Technologies

The Three Key Elements of Irresistible Email Subject Lines
copyblogger – August 26, 2010
Email is back. Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches...

20 Great Google Docs Templates for Non-Profits
Wild Apricot Blog – August 26, 2010
Creating a presentation for your board? Wading into the end-of-project paperwork? Or maybe you’re signing up a new crop of volunteers for your non-profit... Whatever the task, odds are that there’s a time-saving template, free at Google Docs, to help you do more with less effort. Browse the Template Gallery, or narrow your search by Documents, Spreadsheets, Presentations, Forms, and Drawings. You’ll find thousands of templates – some by Google itself, and many unique templates that were contributed by users around the world, all free for you to use and adapt as you like...


Leadership Spotlight

Two Common Mistakes of Millennials at Work
Harvard Business Review – August 30, 2010
My previous post here highlighted the smart practices that the digital-native Millennials are bringing to the workplace. Here I want to talk about a couple not-so-smart ones...

Sharing of Data Leads to Progress on Alzheimer’s
New York Times – August 12, 2010
In 2003, a group of scientists and executives from the National Institutes of Health, the Food and Drug Administration, the drug and medical-imaging industries, universities and nonprofit groups joined in a project that experts say had no precedent: a collaborative effort to find the biological markers that show the progression of Alzheimer’s disease in the human brain...


Current Events

FDA Egg Farm Inspection Reports Include Rodents, Flies, 8-Foot-High Manure Pile
Wall Street Journal – August 30, 2010
We’re glad this one came well after lunch: The FDA inspectors who visited Wright County Egg, one of the producers at the heart of the salmonella-related egg recall, reported finding wild birds, rodents, dead and live flies, maggots and chicken manure piled up to eight feet high in or near the producer’s facilities...

Weight Index Doesn’t Tell the Whole Truth
New York Times – August 30, 2010
A frequent question among people of a certain age, including yours truly, is “Why, when I weigh the same as or less than I did when I was younger, does my waist keep getting bigger?” Phrased another way, the question could be “Why, when my body mass index has not changed, am I fatter than I used to be?”...

 

Policy Watch

Millionth Senior Receives Medicare 'Doughnut Hole' Check
The Hill – August 30, 2010
More than 1 million seniors have received $250 checks to help pay for their Medicare prescription drugs, the Department of Health and Human Services (HHS) said Monday. The healthcare reform law over time closes the so-called "doughnut hole" in which Medicare beneficiaries who reach a certain threshold of drug expenses pay the full cost of their drugs...

A Meaningful Use and Standards Rule FAQ
Life as a Healthcare CIO – July 19, 2010
Since the Final Meaningful Use and Standards Rules were released last week, many people have emailed me questions, which I'd like to share generally. My blog is not reviewed by ONC or CMS, so these answers are my own opinion.
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Some links are time-sensitive. These links may move or expire as the news. Some sources also may require registration or fee-based subscriptions.

Top

  1. President's Message
  2. Get to Know Your Board of Directors
  3. Social Media Guide Now Available for Download
  4. Coalition Building Doesn't Have to Be Painful
  5. Get the Latest on the AMA HSR Advocacy Efforts
  6. Benchmarking Made Easy
  7. AMA Offers Health System Reform Insight
  8. National Specialty CEO Meeting Recap
  9. AAMSE Welcomes Its Newest Members
  10. Thank You to the 2010 CEO Meeting Sponsors
  11. News Briefs
  12. Career Connection

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