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                                                                                                                                                               April 2014

In this issue...

  1. President's Message
  2. Notable News
  3. Register for Our Next Webinar
  4. 3 Tech Tools that Do the Work for You
  5. Collaboration Made Easy: Join an AAMSE SIG Today
  6. Registration for AAMSE 360 is Open
  7. The Boomers Are Leaving: Retain Their Knowledge
  8. Save the Date for the 2014 Annual Conference
  9. Apply to Serve on AAMSE's Board
  10. Before Saying "Yes" to Serving on a Board
  11. Mark Your Calendar for the 2014 CEO Meetings
  12. AAMSE Welcomes Its Newest Members
  13. From the Headlines


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AAMSE thanks Blue Sky Broadcast for their continued sponsorship of the EDWeb series..


A Message from AAMSE's President

Each spring, your AAMSE Board comes together to look at the strategic plan for the association and make course adjustments based on trends, opportunities and a variety of factors that influence the work we all do with associations. This year was no different. Last week, your Board gathered in Milwaukee to revisit our plan and tweak it to meet the changing world around us.

AAMSE’s strategic plan has three main areas of focus:

  1. professional development
  2. advancement of medical societies and physicians we serve
  3. organizational sustainability

The Board discussed the goals and objectives for each and developed action steps to obtain success in all three areas. At the end of the meeting, we left with a number of realistic yet ambitious goals to sustain the organization and its members and to help us all further develop professionally. You will see the fruits of our labors in the coming months.

Click here to continue reading this month's President's Message.


Notable News

Murray Kopelow, MD, to Retire As President and CEO of
the Accreditation Council for CME in July 2015

Murray Kopelow, MD, has announced that he will retire as President and Chief Executive of the Accreditation Council for Continuing Medical Education (ACCME®) on July 31, 2015. At the time of his retirement, Dr. Kopelow will have completed more than 30 years of exemplary service to the continuing medical education (CME) community, with 20 of those years spent as the ACCME’s Chief Executive.

Dr. Kopelow discussed his retirement plans and the transition process during the ACCME Board of Directors meeting held in March in Chicago.

“Dr. Kopelow’s executive management over the last 20 years leaves the ACCME in a healthy financial position, with an energetic, creative, and dedicated staff. Through these many years, Dr. Kopelow has envisioned and led the ACCME’s trajectory of innovation and improvement. The Board of Directors is committed to maintaining that trajectory. We are pleased that Dr. Kopelow will continue to lead the ACCME during the transition period, to ensure a smooth leadership transition process,” said Carlyle H. Chan, MD, Chair, Board of Directors, ACCME.

The timing of the announcement affords the ACCME more than a year to identify Dr. Kopelow’s successor and implement the transition process. In the coming months the ACCME will conduct a national search for Dr. Kopelow’s successor. The ACCME will keep the CME and stakeholder community apprised of its progress.

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Register for Our Next Webinar


3 Tech Tools that Do the Work for You

As we lead up to the AAMSE Annual Conference, the AAMSE Blog will be featuring sneak previews of the speakers and presentations from the 2014 conference program by welcoming speakers as guest bloggers in the AAMSE Blog's "Speaker's Corner".


Automated Efficiency: Three Tech Tools that Do the Work for You

Guest Blogger: Beth Ziesenis, Your Nerdy Best Friend
Conference session: A Day in the Life of an Association Nerd
Date/Time: Saturday, August 2, 8:40 - 9:30 AM

How much time do you spend on tiny little tasks that eat into your work time? A recent study of programmers found that each time he is interrupted, it takes 10-15 minutes to get back to work, and rarely does he have more than 2 hours in a row of uninterrupted time.

Sound familiar? Association executives don’t necessarily write computer code, but we do face the same types of problems with tasks that take us away from the real work we’re paid to do.

Even though technology has become one of our major distractions (have you checked Facebook at work today?), apps and tech tools also offer relief from distractions by taking care of little tasks for us.


IFTTT stands for “if this then that….” The free service lets you create tiny recipes that automate little tasks you do on a regular basis.

  • IF a member tags our association in a picture on Twitter, THEN download that picture to a Dropbox file.
  • IF we mark a YouTube video as a favorite, THEN automatically create a post on our blog.
  • IF a member of the board of directors sends me an email, THEN send me a text so I know to check it.
  • IF it’s going to rain tomorrow, text me at 7 a.m.

You can create dozens of automating recipes by connecting your cloud services and social media logins to your IFTTT account. IFTTT is a web-based service as well as an iPhone app.

2. TalkTo

Have you ever driven to three office supply stores to see if they had the right color cardstock for your board book covers? Let technology do the legwork for you with TalkTo. TalkTo lets you write questions to businesses and receive the answers via your device, without getting into the car or onto the phone. If the business is not a member of TalkTo, a representative will actually make the call for you and text you back.

TalkTo is available online as well as iOS and Android devices.

3. TripIt

We’ve all gotten into a taxi at the airport and drawn a blank when the driver says, “Where to?” because our hotel reservation is buried in the email. TripIt solves this problem by automatically organizing all your travel reservations into one location. The cool thing is that all you have to do to get organized is to forward your reservation confirmations to, and TripIt does the organizing for you by trip and date. When you open TripIt on the road, you’ll see your confirmation numbers, addresses, phone numbers and even weather forecasts for your destinations.

TripIt is available on all major mobile operating systems as well as online.

Beth Ziesenis, aka Your Nerdy Best Friend, is an author, speaker and full-time nerd. Named a Favorite Speaker by both MeetingsNet and Meetings & Conventions magazines, Beth Z speaks to 60+ associations and other organizations a year. Her latest book, Release Your Inner Nerd: Apps, Tech Tools and Tips to Get Organized, Get Creative and Get Ahead, is available from and other online retailers.


Collaboration Made Easy: Join an AAMSE SIG Today

Why Join?

AAMSE Special Interest Groups (SIGs) help you do your job better by allowing you to:

  • Connect with professionals from other medical societies across North America who share your job functions and interests
  • Exchange resources (such as policies, articles and templates) to help you do your job more effectively
  • Conduct surveys of your peers to find out what other medical societies are doing
  • Swap stories of success or failure to avoid "reinventing the wheel" or making the same mistakes twice— saving you time and money

2 Ways to Sign Up

There are now two easy ways to sign up for AAMSE SIGs:

          1. Sign up through your online member profile— click here to find out how
          2. Use the new online sign up form to join the SIGs of your choice

9 SIGs to Choose From

  • Advocacy
  • Association Management
  • CEO Groups
  • Communications
  • Knowledge of Medicine
  • Leadership
  • Membership
  • Education
  • Technology

Click here to learn more about each SIG.

Upon signing up, members will be added to their SIGs' email listserv and will receive a confirmation email with additional information.

Click here for details.


Register Now for AAMSE 360


The Boomers Are Leaving: Retain Their Knowledge

Shannon Neeser

We need to be honest: we’re facing a workforce crisis. An average of 10,000 Baby Boomers are retiring every day, and they have knowledge you can’t afford to lose. With a good succession plan in place, you don’t have to. Instead, facilitate a transfer of knowledge to improve your organization and support its future viability.

Get your employees of all ages together and learn from each other's knowledge using the following tactics as your guide:

Affinity groups

Create affinity or networking groups in your workplace to draw an age-diverse crowd. Affinity groups can bring together employees from across the organization and provide them an opportunity to collaborate socially and professionally. It’s a great way for employees to share ideas and information about how they do their work.

Affinity groups not only allow employees to share their knowledge, they also make people feel valued and give them a voice within the organization— both things that help build loyalty with Generation Y. Plus, bringing together a diverse crowd to work through ideas will foster innovative problem solving. Everybody wins.

Integrate knowledge transfer

Knowledge transfer should not be something that’s only done when someone announces a plan to leave; it should be built into job functions and requirements. Cross-train employees, even if you have a small workforce. Don’t let yourself get into a situation where the person leaving is the only one who knows how to do the job.

Developing internal mentorship roles is one way to ensure knowledge is shared and doubles as a way to attract and keep Millennials who are always eager to learn from those who may have more experience in the workforce.

Involve everyone in succession planning

Engage current employees in the succession planning process. Have open discussions about each role: where it’s going in the future and who will be doing it. Open conversation will help you create plans and develop goals for your employees that support their specific interests.

Gen Y employees want to be part of the conversation, so engage them in it. Encourage them to learn from the Xers and Baby Boomers to understand their leadership roles and what it requires to hold those positions.

Your mix of generations in the workplace is to your advantage, even if some of them will be retiring soon. Capture their knowledge before they go, and engage the rest of the workforce to help.

Succession planning is more than taking notes in an exit interview and writing up a job description. Succession planning is something that needs to be happening every day in a variety of ways around your organization. The more people you have involved and the more you integrate it into everyday work, the stronger your future.

This post originally appeared on the XYZ University blog and is republished with permission.


Save the Date for the 2014 Annual Conference


Apply to Serve on AAMSE's Board of Directors


Before Saying "Yes" to Serving on a Board

Bob Harris, CAE

My friend was asked to join a board of directors. I could see that he was flattered and considering the invite, but I don’t think he knew what questions to ask about serving on a board.

If you're considering taking on a leadership role in an organization, here’s a checklist prospective board members may want to consider.

Area of Consideration
Reason for Asking the Question

Organizational Purpose

May I have a copy of the mission statement?

Can you provide me with the strategic plan?

Do I agree with the mission, vision,values and work of the organization?

Is there a roadmap for board and staff or will we wander from issue to issue?


What is the annual budget and what is set aside in savings?

What are the major sources of revenue?


Is there an audit of the funds?

Does the board have access to a CPA?


May I have a copy of the Information Return, IRS Form 990?

If exempt from federal tax, what is the IRS designation?

Does the organization have sufficient resources?

Are they dependent on grants or have diverse revenue sources?

Are funds accounted for and audited to protect against diversions?

If I have questions, can I rely on a financial professional?


The 990 provides details about the organization, all public record.


How frequent, and long, are the meetings?


How long is the term of office?

Will there be an orientation of the board and
access to information?

Are there added expectations, such as serving on committees, raising funds or political activities?

Is the board reimbursed for meeting

How much time is expected from board

Is this a 1, 2 or 3 year term? How many
years do I want to contribute?

Will I have the information needed to be
a good board member? How much will I
have to read?

How much extra time will be required?

Will expenses come out of my pocket?
Can I afford this?


Is the board covered by Directors and
Officers Liability Insurance?

Do the bylaws have an indemnification

Is the organization incorporated?

Does the board have access to an

What about risks and insurance coverage?

If I had to defend myself in a case, would the
association reimburse me and have sufficient funds to do so?

If incorporated, there tends to be a corporate veil to avoid attacks on individual directors.

If I have questions, can I rely on access to legal counsel?


Is the board required to disclose
conflicts of interest?

Are there policies established to guide
the board in decision making?

How does the organization avoid any
potential violation of antitrust laws?

Do I have any conflicts with interests of the

Will I have access to the policies established by prior boards?

If antitrust violations were to arise, is there a
measure in place to curtail such activity?


Are meetings held in person or by
conference calls and other means?

Is there a board portal to access
information and documents?

Is technology and social media used to
enhance communication?

Will conference calls or webinars be used to
supplement regular meetings of the board? Can I attend by conference call if I cannot get to the meeting?

Where do we archive the documents I’ll need to study and be an astute board member?

Is the website state of the art and software in
place to enhance communications?

Board service is rewarding and imperative to advance the mission and goals of nonprofit
organizations. Before saying “yes” to serving in this important role, be sure and ask a few questions to ensure you are a good fit for the board.

Bob Harris, CAE, offers free governance tips and templates at


Mark Your Calendar for the 2014 CEO Meetings

Save the Date:
2014 CEO Meetings


Welcome the Newest Members of the AAMSE Community
Chris Barry
Indiana Academy of Family Physicians
Missy Lewis, CAE
Indiana Academy of Family Physicians
Andrew Cohen
American Academy of Otolaryngic Allergy
Kim Middleton
American Academy of Otolaryngic Allergy
Detra Davis
American Academy of Dermatology
Emily Schaab
Indiana Academy of Family Physicians
Camille Harris
American Academy of Otolaryngic Allergy
Kevin Speer, JD
Indiana Academy of Family Physicians
Mark Heiden
American College of Prosthodontics
Allison Taylor
Indiana Academy of Family Physicians
Rachel Hennick
MedChi, the Maryland State Medical Society


From the Headlines

The following is a compilation of articles that relate to medical society management. The views, comments or opinions expressed by the authors, businesses or organizations linked in the articles are not necessarily the views of AAMSE. In addition, these articles are not intended to be and should not be interpreted as a recommendation for a specific plan, product or course of action for any health care or management action.

Association Management

CalSAE Association Executives Name 6 Big Trends for 2014
Association Subculture - March, 2014
I am lucky enough to get to play along with the California Society of Association Executives (CalSAE) IDEAL(TM) learning laboratory.  Recently we sat down and spent five hours digging through 2014 trends, running a context map exercise and coming up with what these awesome association executives think...

Association Volunteer: Maximum Potential
Association 141 - March 19, 2014
Despite playing such a pivotal role, often organizations do not consider the full scope of voice and intent their volunteers could bring to the table.  Can we easily identify the delta between what a volunteer does in their agreed upon position and the larger role they play in the organization's structure and culture...


9 Ways Anyone Can Create Sharable Content - April 3, 2014
You already know that content is important. Smart marketers use quality content to build brand awareness and drive traffic to their sites. Many content creators dream of their content going viral.  Here are nine tips for creating content that gets shared: 1. Identify and understand your target audience...

5 Ways to Improve Your Blog's Performance without Blogging - April 1, 2014
Ask the experts, and they’ll tell you that if you want to improve your business blog, you must regularly power it with high-quality content. Though the tips below are not intended to replace a consistent flow of engaging, relevant, and informative content, they can help you improve the performance of your blog...

Current Events

A Growing Number of Primary Care Doctors Are Burning Out. How Does This Affect Patients?
The Washington Post - March 31, 2014
Martin Kanovsky, an internist in Chevy Chase, used to see patients every 15 minutes and worry at times about what he might be missing by moving so fast. In December, the 61-year-old doctor reduced his practice to a small pool of people who pay a premium for longer visits and round-the-clock access to...

CMS Report: EHR Incentive Payments Top $21.6B
HIT Consultant - April 1, 2014
EHR incentive payments is now reported to reach $21.6 billion up 3.2% from January, according to the CMS monthly report for February 2014. So far, a total of $6.7 million has been paid out to Medicaid eligible professionals and hospitals in 2014. More than than 94% of eligible hospitals have registered...

Medicare to Disclose Payment Data on U.S. Doctors for First Time
Bloomberg Businessweek - April 3, 2014
Medicare, the U.S. health plan for the elderly and disabled, for the first time will release data on its payments to about 550,000 individual physicians. The U.S. Centers for Medicare and Medicaid Services informed the American Medical Association in a letter that the data would be released April 9. It will...


Technology as a FUN Facilitator
Cvent - September 5, 2013
One of the conversations that is not happening enough around the event planner dinner table is attendee experience and fun. Too often I see people put together events that have great content, great networking, great speakers. But what about what an attendee feels from the moment they enter the door? What...

ICD-10 Delay Dismays Prepared Vendors
HealthcareIT News -April 3, 2014
Healthcare industry response to yet another postponement of ICD-10 coding ranges from relief to resentment. Those who haven’t prepared for the radical format transition are exhaling contentedly, while those who have worked furiously to make the deadline are understandably indignant about the delay...


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