
User ID Number Password
Remember me Forgot Login?

Online Marketplace

Advertise here

Schedule

AAMSE 2012 Annual Conference in Los Angeles, CA

Thur 7/19

Fri 7/20

Sat 7/21

Please note: This schedule is subject to change. Updated 2/3/2012
Wednesday, July 18

8:00 a.m. - 4:00 p.m. (est.)		State Membership Directors Meeting



1:00 - 4:00 p.m.		Communications Workshop - The Media Revolution: How to Adapt to the Changing Communications Landscape



3 hrs in afternoon (est.)		County Meeting



5:30 - 6:00 p.m.		New Member / First Timer Gathering



6:00 - 7:30 p.m.		Opening Reception

Thursday, July 19

8:00 - 8:55 a.m.	201	Breakfasts

	201A	New Member / First Timer
	201B	Leadership Academy Alumni
	201C	General Membership



9:00 - 10:30 a.m.	202	Opening General Session - Embracing Change: New Ways to Reinvent Your Self/Organization



10:30 - 11:00 a.m.		Intermission with Exhibitors



11:00 a.m. - 12:15 p.m.	203	Breakout Sessions

	203A	The Advantages of Identifying and Using Color Palettes: Am I a Blue? vs. Yellow

	203B	The Future of Membership Marketing: Integrating Innovation, Experience and Value

	203C	Strategic Alliances

	203D	Mastering the Art of the Long View: Visioning and Scenario Planning in Medical Societies



12:15 - 1:40 p.m.	204	Lunch with Exhibitors



1:45 - 3:15 p.m.	205	General Session - How to Succeed as Future Technologies Transform the Practice of Medicine



3:15 - 3:30 p.m.		Intermission



3:30 - 4:45 p.m.	206	Breakout Sessions

	206A	Virtual Associations

	206B	Political Pollster

	206C	Working Across Generational Differences: From Boomers to Gen X to Gen Y

	206D	Virtual Reality: Taking Your Education and Services Online



4:45 - 6:15 p.m.	207	Exhibitor Reception

Friday, July 20

7:30 - 8:25 a.m.	301	Breakfast with Exhibitors



8:30 - 10:00 a.m.	302	General Session



10:00 - 10:30 a.m.		Intermission with Exhibitors



10:30 - 11:45 a.m.	303	Breakout Sessions

	303A	Getting Your Website Ranked: Intro to Social Media, SEO and Content Marketing

	303B	Customer Service

	303C	Advanced Social Media

	303D	Want More Members? Give Them More ROI



11:45 a.m. - 1:25 p.m.	304	Board Installation and Awards Lunch



1:30 - 2:45 p.m.	305	Labs

	305A	Basic Social Media

	305B	Speed Ideas

	305C	Experience the Rigsbee Member ROI Valuation Process

	305D	Funding Your Medical Society's Mission Through Government, Foundation and Corporate Partnerships



2:45 - 4:00 p.m.	306	Happy Hour



9:00 - 11:00 p.m.	308	Movie Night

Saturday, July 21

8:00 - 8:55 a.m.	401	Breakfasts

	401A	National Specialty
	401B	State
	401C	County
	401D	State Specialty
	401E	General Membership



9:00 - 10:30 a.m.	402	Closing General Session - Transforming Your Medical Society through Effective Physician Leadership



10:30 - 10:45 a.m.		Intermission



10:45 a.m. - 12 noon	403	Breakout Sessions

	403A	A Staff Ethics Journey

	403B	Hiring and Market Trends

	403C	Collaboration: All We Need to Know We Should Have Learned in Kindergarten

	403D	Advocacy Update

Session Descriptions

Communications Workshop	The world of medicine is evolving, and so are the strategies and tactics you use to communicate with your members, promote your organization and tell your story to the broader public. In this three-hour workshop, refresh your PR knowledge and hone your communications tactics for the changing media landscape with relevant case studies and hands-on exercises. This session will be geared to meet attendees’ level of experience and provide feedback and direction to boost their communications programs to the next level.

202	Individuals and organizations that accept and grow with change are those that will last – and make lasting impact. To successfully guide your organization and the physicians you serve, in these times of change and beyond, you must be willing to carefully study and define the benefits you provide, communicate them effectively and shift your team’s focus toward the future.

203A	This session is not about songs sung by Billie Holiday, Bette Midler, Brenda Lee, Chris Martin and Coldplay, or Eddie Cochran. It’s about a powerful communications tool designed to heighten self-awareness. Learn how to talk with each “color” (personality style), and find the path for bridging the communications gaps to create the strongest teams within your organization.

203B	Wouldn't you love to run a recruitment effort so memorable it leaves people talking about your organization long afterward? One that effectively captures data and turns it into messages that connected with prospects? Want to know how to have a big impact with a small budget? Discover the secrets and strategies that create breakthrough membership recruitment and engagement campaigns and learn techniques that will give you innovative ideas you need to jump-start your recruitment and retention efforts.

203C

203D	Medical Societies must be in a position to not only prepare and respond to one future, but multiple futures dependent on the development of different assumptions and scenarios. This session will highlight organizations that have utilized scenario planning for maximum positive effect, and outline the key steps for an effective visioning and scenario planning process. This is an essential set of skills for med execs to possess as leaders, and ensure their organizations are fully prepared for what may come.

205

206A

206B

206C	The next generation of physicians (Gen Y) is beginning to join the workforce. Those who hire them and work alongside them are already noting significant differences in work patterns and starting salary requirements. This sessions is designed to give you new insight about what drives this generation, how to communicate with and manage them, and how to provide them with a work environment that will be conducive to their success and the success of your organization.

206D	Learn the elements of moving your association’s educational materials online. This sessions will showcase how you can build out your presence online by offering your membership the ability to access your educational materials on demand. Regardless of your size or budget, you will be given tips on how to build out your online services.

302

303A	This session will highlight major Internet marketing tools necessary to market your society and your members’ medical practices effectively. We will introduce the concepts behind SEO (Search Engine Optimization) and how Google ranks websites, discuss basic social media platforms and define when social media can be useful to your organization or practice. We will also explain why content marketing strategies are the only way for an association or medical practice to attain and maintain high visibility on the Internet.

303B

303C

303D	Like many associations and societies across North America, are you struggling with membership retention and member recruitment? One of the key reasons for this current struggle is the fact that you, and most other associations and societies, find it very difficult to accurately demonstrate the yearly sustainable real dollar ROI of membership. More commonly today, association and society members must justify their membership investment of both time and money; either to themselves or to their companies. Gone are the days that industry stakeholders join their association or society just because they should. The Baby Boomers that "just joined because they should" are disappearing while the Gen X & Y leaders, in order to join, are demanding real-dollar ROI.

305A

305B	Imagine learning at least 15 new ideas in 75 minutes that you can implement when you return to your medical society on Monday morning. Sound impossible? Not if you attend this session! You will walk away with ideas in membership, marketing, communications, technology and more which will help your medical society provide the "value add" to your members. And you will get a chance to share your idea with everyone attending as well! In this fast-paced and timed session, you will learn a new idea and share yours every five minutes. Bring a sample of your idea and plenty of business cards or bring enough samples for everyone you meet - this makes follow up after the session so easy. No "theory" in this session - only practical ideas that you can implement in your society to help your members and your organization, and make you look like a genius.

305C	How much is your association membership really worth? Today, your association membership is more crucial to your success than any time previous. And you’re expected to justify your membership expenditure. You are being asked, “What’s the ROI (return on investment) of your association membership?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get. Help is on the way! Following his session, the next time you are asked about the ROI of your association membership—you’ll have the answer on the tip of your tongue. You’ll dazzle the people back at work with the ease in which you answer their ROI questions.

305D	Learn how to locate funding sources to support your education, training, research, and advocacy activities; write persuasive grant proposals and budget justifications; create solid relationships with funders; and manage the project and contract requirements.

402	Organizations are facing major pressures to transform themselves in order to be more relevant to their members and deliver services that are needed in a rapidly changing healthcare marketplace. This program will highlight the importance of developing physician leaders to bring about much needed change, provide strategies to develop a new generation of physician leaders, discuss evolving roles for physician board members and administrative staff, and present the 4 Ps Model for Strategic Planning that uses Purpose, Passion, Planning, and People to diagnose problems and transform your organization.

403A	Being an ethical organization does not prevent ethical dilemmas. It is important for any organization to have clear, strong, and consistent standards, so that ethical dilemmas can be prevented or resolved early. Do these standards exist in your organization? We often focus on providing an ethical code of conduct for our members, but rarely turn the focus internally to insure that our staff are held to the same standards. Learn about one association’s ethics journey, and how you can apply their process to your own organization.

403B

403C

403D

Session Designations

Designations have been added at the end of the session topics to help easily identify those sessions that might be of interest to you. You do not have to choose sessions along a specific designation, they are meant only as a guide.

	Advocacy is the process of defending or maintaining a cause or proposal on behalf of a medical society which includes government affairs and practice viability. Topics include grassroots organizing, lobbying, political action committees and current trends in the political landscape.

	Association Management is the executive and administrative aspects of operating medical societies. Topics include the administrative, financial, operations, governance and legal aspects of running an association.

	Communication is how medical societies disseminate their message to all stakeholders. Topics include social media strategies, publications, marketing and media relations.

	Education is the development and instruction of knowledge to both members and nonmembers, including clinic staff. Topics include continuing medical education, general clinic management, revenue generation and fundraising.

	Leadership is the act of guiding and influencing others to enlist their support. Topics include principles of leadership, leadership development and physician leadership.

	Membership focuses on the recruitment and retention of members to the medical society. Topics include marketing materials, survey design, research tools and membership trends.

	Professional Development is the process of progressing in one's career path through education and training. Topics include earning your CAE, conflict resolution, developing your professional message, stress management and work-life balance.

	Technology is the collection of crucial tools developed with the purpose of making everyone's job easier. Topics include website design, using social media and general best practices.

~ TOP OF PAGE ~