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Schedule
Schedule subject to change. Please continue to check back for updates.
| Wednesday, July 21 | |
| Noon - 5 p.m. | [100] Optional Event - Golf Outing |
| 1 - 5 p.m. | [101] Optional Event – Seattle City Tour |
| 6 - 6:30 p.m. | [102] New Member / First Timer Gathering |
| 6:30 - 8:30 p.m. | [103] Opening Reception / Exhibit Hall Open |
| Thursday, July 22 | |
| 8 - 9 a.m. | [200] Breakfast
|
| 9 - 11 a.m. | [201] Opening General Session Systems-Based Leadership: A Way of Leading in Anxious Times Leslie Fox, MA, RHIA, FAHIMA, Care Communications, Inc.and Craig Bettles, Trend Spot Consulting |
| 11:15 a.m. - 12:15 p.m. | [202] Breakout Sessions
|
| 12:15 - 2 p.m. | [203] Exhibit Hall and Lunch |
| 2 - 3 p.m. | [204] General Session How to Build and Communicate Value to All Your Membership Audiences: Branding in the Age of Technology Sheri Jacobs, CAE, Avenue M Group |
| 3:15 - 4:15 p.m. | [205] Breakout Sessions
|
| 4:30 - 5:30 p.m. | [206] Reception with Exhibits |
| 6:30 p.m. | [207] Optional Event – Tillicum Village Cultural Experience |
| Friday, July 23 | |
| 8 - 9 a.m. | [300] Breakfast with Colleagues (County, State, National Specialty and General Membership) |
| 9 - 10:30 a.m. | [301] General Session Implementing Healthcare Reform Cynthia Brown, American Medical Association; JoAnn Lamphere, DrPH, American Association of Retired Persons; Penny Mills, American Society of Addiction Medicine; Susan Turney, MD, MS, FACP, FACMPE, Wisconsin Medical Society |
| 10:45 a.m. - 12:15 p.m. | [302] Breakout Sessions
|
| 12:15 - 1:30 p.m. | [303] Lunch with Table Topics |
| 1:30 - 3 p.m. | [304] General Session Leading in the Transformation Glenn Tecker, Tecker Consultants, LLC |
| 3:15 - 4:15 p.m. | [305] Breakout Sessions
|
| 6:30 - 10:30 p.m. (estimate) | [306] Optional Event - Seattle Mariners v. Boston Red Sox |
| 9 - 11 p.m. | [307] Sweet Dreams Reception |
| Saturday, July 24 | |
| 8 - 9 a.m. | [400] Breakfast, Business Meeting and Board Installation |
| 9 - 10:15 a.m. | [401] General Session Allied Health Professionals in Your Medical Society: Evolution or Revolution? Shawn Scott, CAE, North Carolina Medical Society; Rick Abrams, Medical Society of the State of New York; Nancy Frankel, MBA, American Society for Reproductive Medicine; Jay W. Millson, MBA, Duval County Medical Society |
| 10:15 - 10:30 a.m. | Break |
| 10:30 - 11:45 a.m. | [402] General Session What Got Us To Here Won’t Take Us To There: Leading Your Organization To New Frontiers Mary Logan, JD, CAE, Association for the Advancement of Medical Instrumentation |
| 1:15 - 5:15 p.m. | [403] Optional Event - Future of Flight & Boeing Factory Tour |
Wednesday, July 21
[102] New Member / First Timer Gathering
6:00 – 6:30 p.m.
If you have never attended an AAMSE conference or you are a new member to AAMSE, come meet your fellow colleagues before the opening reception. Watch your email for more information.
[103] Opening Reception with Exhibitors
6:30 – 8:30 p.m.
Kick off the 2010 Annual Conference. Come and meet with your old friends, network with new ones and don’t forget to visit our AAMSE partners in the exhibit hall.
Thursday, July 22
[200]Breakfast
8:00 – 9:00 a.m.
[200a] New Member / First Timer Breakfast
If you are a new member of AAMSE or attending the conference for the very first time, plan to attend this breakfast to meet the AAMSE Board of Directors, Membership Committee and Annual Conference Program Committee members.[200b] Leadership Academy Alumni
Graduates of the AAMSE Leadership Academy are invited to attend this breakfast to reconnect with fellow alumni.[200c] General Membership
Attendees can convene and reconnect with colleagues before a great day of education.
[201] Opening General Session
Systems-Based Leadership: A Way of Leading in Anxious Times
Leslie Ann Fox, MA, RHIA, FAHIMA, Care Communications, Inc. and Craig Bettles, Trend Spot Consulting
9:00 – 11:00 a.m.
We are in the midst of rapid, transformational change in healthcare. This environment is compelling us and our members to redefine ourselves and our organizations and requires us to develop new ways of leading. It demands an approach to leading change that goes beyond traditional thinking about vision, strategy and tactics. The approach must include a focus on managing the anxiety in organizations that is an inevitable part of change of this magnitude -anxiety which can sabotage the best of plans through anxious behaviors, such as resistance, conflict, pessimism and indecisiveness. This session will examine the impact of organizational anxiety and how the application of systems-based leadership principles in combination with a solid change management and project management process can create a robust approach to leading organizations successfully during anxious times.
[202] Breakout Sessions
11:15 a.m. – 12:15 p.m.
[202a] Changing CME/MOC Landscape
Steve M. Passin, CCMEP, FACME, Steve M. Passin & Associates
Available funds from commercial interests to support CME have been reduced by 30% per year for two years in a row. Educational grants require more attention to changing learner behavior and outcomes measurements to confirm those changes. Meanwhile, lawmakers are turning up the heat on the connection between drug and device manufacturers and their support for CME in terms of irreconcilable conflicts of interest. How will these changes affect your association? Are there other sources of grant support? How will health reform legislation affect commercial support? What are the connections between CME and maintenance of certification (MOC).
Learning Objectives: Understand the latest information on availability of commercial support and how your medical association can be successful in attracting additional funds; Learn the key language in new national health plan legislation pertaining to CME and ways your society can utilize new legislation to increase revenue; Realize the importance of connecting CME with quality improvement goals and MOC priorities.[202b] Building Strategic Coalitions within Your Organization and with Sister Organizations
Steve Folstein, MEd, American Academy of Allergy, Asthma and Immunology; Beki Marshall, American Academy of Pediatrics; Allison Peterson, Kansas Medical Society; Jon Rosell, PhD, Medical Society of Sedgwick County
Creating a culture of strategic collaboration within your medical society and with “sister” organizations has never been more important to achieve common goals. In this dynamic session, participants will learn why leadership is critical to create a shared vision to accomplish organizational and individual objectives. Examples from the “real world” will be used to illustrate how even the most challenging collaborative opportunities can bring about benefits for the medical society, its members and ultimately for patients.
Learning Objectives: Learn how to create a shared vision and shared goals to achieve organizational and individual objectives; Learn essential elements of a successful strategic coalition; Navigate the political, social, economic and communication factors in achieving successful coalitions and collaborative legislative strategies.[202c] Engaging Ethnically Diverse Physicians: Enhancing Your Medical Associations’ Efforts
J. Mori Johnson, MA, and Jayesh B. Shah, MD, American Medical Association
Ethnically diverse physicians make up more than 30% of the U.S. physician population; yet they are not involved in organized medicine in the same proportion. However, many ethnic physicians are involved in ethnic medical associations or other special interest groups.This session will review the 2009 AMA IMG Section Survey results to uncover some of the issues related to the perceived barriers of involvement, physician self-identification and discrimination. An overview of best practices, various organizations, resources and services that attract ethnic physicians will be presented. Lastly, next steps will be outlined that you can take back to your association in order to increase the involvement of your ethnically diverse physician membership base.
Learning Objectives: Broaden awareness of unique issues facing ethnically diverse physician groups and perceived barriers to involvement in organized medicine; Enhance knowledge of how ethnically diverse groups of physicians self-identify and explore the various organizations, resources and specific services of interest; Recognize opportunities within your medical association to develop your culture to be more appealing to ethnically diverse physicians.
[202d] Making Social Media Work for You; or How I Learned to Stop Worrying and Love Twitter
Wes Glinsmann, MA, CAE, Oklahoma State Medical Association
Every day, more than 100 million people - including many of your members - log onto Facebook and Twitter. But just using social media and using it effectively are two very different things. This introductory session will demonstrate how your medical association can have a social media presence and use it to your advantage.
Learning Objectives: Develop an understanding of the most popular social media applications; Discover how physicians are integrating these applications into their lives; Learn how your medical association can effectively integrate social media into your existing communications strategy.
[204] General Session
How to Build and Communicate Value to All Your Membership Audiences: Branding in the Age of Technology
Sheri Jacobs, CAE, Avenue M Group
2:00 – 3:00 p.m.
Are your branding efforts building an energized and loyal member base? Are you creating member fans or just customers? Do you feel that members and prospects are becoming less loyal and more difficult to reach even though you're probably using some of the best, most innovative and ever more creative digital marketing? You will be able to take away 20 new ideas to energize your medical association and your membership efforts.
[205] Breakout Sessions
3:15 – 4:15 p.m.
[205a] Managing Conflict of Interest in Policy and Practice: New Expectations
Eileen Murray, MM, CFRE, CAE, American Academy of Dermatology and Robert Portman, JD, MPP, Powers Lyles Sutter & Verville PC
Over the past two years, expectations surrounding resolution of conflict of interest and ethical issues related to medical society governance and policy have changed dramatically. Recent recommendations from the Council of Medical Specialty Societies and AMA’s Council on Ethical and Judicial Affairs - as well as state and federal guidance regarding relationships of physicians and industry - are resulting in fundamental change in how we organize and govern our work. This session will provide an overview of the changing landscape and address pitfalls to beware of, suggested guidelines and policy considerations to address and consideration of how to move policy into practice.
Learning Objectives: Understand the new expectations and legal requirements regarding resolving conflicts of interest and other ethics considerations relating to medical associations; Understand the IRS 990 changing requirements; Explore ways to manage the evolving expectations through policy and management tools.[205b] Social Media for Your Society: Blessing, Curse or Both?
Wes Glinsmann, MA, CAE, Oklahoma State Medical Association
Social media is here to stay and, like any new development, it has its pros and cons. This advanced session will examine techniques for effective time management of social media in the association setting. We will also examine the emerging legal field of employer liability for social media activities.
Learning Objectives: Learn to utilize social media in a way that enhances - rather than takes away from - your work day and the mission of your medical society; Understand legal issues associated with social media and why your society needs a social media policy.[205c] 10 Things a Medical Society Executive Must Know
Thomas Curry, Washington State Medical Association; Steve Erickson, CAE, American College of Cardiology; Dolores Green, MBA, Riverside County Medical Association
Medical society executives are required to serve the needs of many constituencies at a single time. This session is designed to provide tools to allow you to manage the expectations of your diverse and evolving board and members. Additional topics include the use of technology, the demographics of the field of medicine and how to serve as an agent of change within your organization.
Learning Objectives: Discover best practices that will assist new executives in their professional development as medical society executives; Discover the value of peer-to-peer networking to address areas of limited expertise.[205d] How to Write Marketing Copy that Sells: 40 Ideas That Truly Work
Sheri Jacobs, CAE, Avenue M Group
Discover how to better reach your targeted audience, increase response rates to your next membership campaign and increase attendance at your next meeting. If you want to market more effectively to your members and prospects, this program is for you! Learn what you need to know about your target audience so you can create attention-grabbing marketing copy. Walk away with 40 ideas you can bring back and apply immediately to your next campaign.
Learning Objectives: Learn how to define your unique selling position and how to incorporate it into your marketing copy so you stand out in the marketplace; Learn what’s new in marketing, what works and what sticks in the age of Web 2.0.
[206] Reception with Exhibitors
4:30 – 5:30 p.m.
Enjoy food, beverages and your last chance to visit with AAMSE partners in the exhibit hall. Door prize winners will be announced at 5:30 p.m. Must be present to win.
Friday, July 23
[300] Breakfast
8:00 – 9:00 a.m.
This is an opportunity to meet with other members of county, state, state specialty and national specialty societies to discuss issues specific to the respective organizations. Tables will be designated to each society type in the general session ballroom. If you are not affiliated with a society, tables will be designated for general membership.
[301] General Session
Implementing Healthcare Reform
Cynthia Brown, American Medical Association; JoAnn Lamphere, DrPH, American Association of Retired Persons; Penny Mills, American Society of Addiction Medicine; Susan Turney, MD, MS, FACP, FACMPE, Wisconsin Medical Society
9:00 – 10:30 a.m.
The past year-and-a-half has been spent deliberating various iterations of the federal health care reform bill. Now it is time to stop the debate and start preparing your organization and members for the changes to the healthcare system that have been set in place. This session will examine the contents of the final legislation and will give you tools to enable your organization and members to fully utilize the new resources provided to physicians in the new law.
[302]Breakout Sessions
10:45 a.m. – 12:15 p.m.
[302a] State Advocacy Perspectives - A Discussion Presented by a Medical Lobbyist, State Legislator and a Physician Advocate
Karen Gillmor, PhD, Ohio State Senator; Peter McGough, MD, University of Washington Medicine Neighborhood Clinic; Kim Ross, Kimble Public Affairs
This is a panel discussion from a state medical lobbyist, state legislator and a physician advocate on their perspectives of state advocacy. The discussion will center on the successes and pitfalls of state medical societies’ lobbying efforts.
Learning Objectives: Learn how state medical societies can advance their agendas and policies on behalf of their members; Learn tips to successfully partner with other medical and non-medical associations; Learn success and potential pitfalls of advocating medical society policies at the state level.[302b] Doing the Right Thing at the Right Time: Current Quality Improvement Initiatives for Medical Society Outreach
Tammy Banks, MBA, American Medical Association; Elissa K. Maas, MPH, California Medical Association Foundation; Mark D. Stewart, MPH, American College of Cardiology
Building on the recognition of the importance of Quality of Care and Patient Safety as identified in the 2009 AAMSE Trends Identification Report, this advanced session will focus on some of the barriers faced and solutions for creating quality improvement (QI) initiatives.
Learning Objectives: Learn about current initiatives and campaigns being undertaken by medical societies at the national and state level, and the impact they will have on all levels of medicine; Recognize the opportunity for medical societies and their membership to become “champions of change” and provide a leadership role in the quality renaissance; Share knowledge to lead and tools to succeed to become an active player in the QI arena and be able to dramatically improve quality of care.[302c] Creating Exceptional Member Relations
Jan M. McLaughlin, CSP, Your Communication Connection
It’s time to get back to basics. We’ll explore what members want and how they can tell we are focused on meeting their needs. It’s partly what we say and mostly what we do! In this highly interactive program, we’ll focus on the people skills that raise member satisfaction and keep them coming back. You will leave with key take-aways that are easy to implement in your medical society.
Learning Objectives: Focus on what it takes to build rapport and trust with your physician members; Explore the four essential factors in communication and where we can go astray; Discover the fighting words to avoid and use a checklist to review e-mails.
[303] Table Topic Lunches
12:15 – 1:30 p.m.
Informal table discussions will allow you to discuss a hot topic with your colleagues over lunch.
[304] General Session
Leading in the Transformation
Glenn H. Tecker, Tecker Consultants, LLC
1:30 – 3:00 p.m.
Healthcare system reform will alter the landscape of expectations and needs of members served by medically-related organizations. Staff leadership will need to systematically anticipate, discover and respond to rapidly emerging demands in an unsettled environment. In the insightful, practical and enjoyable style we’ve come to expect, researcher, author, and consultant Glenn Tecker will examine a how top leaders can successfully navigate their organizations through the actual conditions that exist in July. The session will include a facilitated full-group conversation about anticipated barriers to success and potential solution strategies.
[305] Breakout Sessions
3:15 – 4:15 p.m.
[305a] Is There a Doctor in the House?
Jill Watson, CAE, Metropolitan Medical Society of Greater Kansas City
There is no doubt a shortage of physicians is facing us as baby boomers enter retirement and the physicians among them consider retiring along with their peers. Learn what societies are doing to prepare for the shortage and minimize its impact on their communities.
Learning Objectives: Become informed regarding the shortage of physicians in the United States; Discuss the causes of said shortages in the 21st Century; Investigate possible remedies for the physician workforce shortage.[305b] Top Ten Hot Private Sector Issues that Medical Associations Must Be Addressing
Catherine Hanson, JD and Tammy Banks, MBA, American Medical Association
Our speakers will review the Top Ten Hot Private Sector issues in the legislative, regulatory, and practice trends which associations should be addressing on behalf of their members. Medical society staff members who focus on these areas will also gain access to resources, tools and messaging to assist in addressing these issues with their member physicians.
Learning Objectives: Learn to equip your medical society with tools necessary to assist physician members in addressing these challenges by gaining access to resources, tools and messaging; Increase understanding of what medical societies need to know about private sector issues that affect the society and its members in the legislative, regulatory and practice arenas.[305c] Growing Nondues Revenue
Philip Forte, Blue Sky Broadcast; Mark H. Soelberg, MBA, Resource Management Inc.; Leon J. Sorenson, Utah Medical Association Financial Services
With many associations facing shrinking membership and/or attendance at meetings, an emphasis on growing other revenue streams or increasing membership value is imperative. Your association could develop any number of nondues revenue programs or partnerships to increase nondues, decrease other costs, or increase value to members. Learn how other medical associations have tackled this tough equation by developing partnerships that tie members to your association thereby increasing membership value or by developing nondues revenue programs.
Learning Objectives: Learn techniques and ideas of how medical associations have successfully developed and implemented either nondues revenue strategies or partnered to decrease other costs and increase membership value.[305d] 10 Things a Medical Society Executive Must Know (Repeat)
Thomas Curry, Washington State Medical Association; Steve Erickson, CAE, American College of Cardiology; Dolores Green, MBA, Riverside County Medical Association
Medical society executives are required to serve the needs of many constituencies at a single time. This session is designed to provide tools to allow you to manage the expectations of your diverse and evolving board and members. Additional topics include the use of technology, the demographics of the field of medicine and how to serve as an agent of change within your organization.
Learning Objectives: Discover best practices that will assist new executives in their professional development as medical society executives; Discover the value of peer-to-peer networking to address areas of limited expertise.
[307] Sweet Dreams Reception
9:00 – 11:00 p.m.
After a night on the town, meet back at the Sheraton Seattle to celebrate the last night of the 2010 Annual Conference with friends and colleagues. Enjoy gorgeous views of Seattle from the 35th floor with desserts and a nightcap beverage from the cash bar.
Saturday, July 24
[400] Breakfast, Business Meeting and Board Installation
8:00 – 9:00 a.m.
AAMSE President Connie S. Minogue, CAE, will conduct the annual business meeting and preside over the installation of the 2010-11 AAMSE president and Board of Directors.
[401] General Session
Allied Health Professionals in Your Medical Society - Evolution or Revolution?
Rick Abrams, Medical Society of the State of New York; Nancy Frankel, MBA, American Society for Reproductive Medicine, Jay W. Millson, MBA, Duval County Medical Society; Shawn Scott, CAE, North Carolina Medical Society
9:00 – 10:15 a.m.
Many medical societies are accepting non-physicians as members of their organizations. While this may increase membership and revenue, it can cause conflicts with scope of practice issues, reimbursement disagreements and even governance changes. Learn what types of non-physicians are being accepted as members, what membership rights they are accorded and the pros and cons of diversifying your membership. Also hear from societies that have avoided opening up their membership and the reasons why they are remaining MD/DO organizations.
[402] General Session
What Got Us to Here Won’t Take Us to There: Leading Your Organization to New Frontiers 10:30 – 11:45 a.m.
Mary Logan, JD, CAE, Association for the Advancement of Medical Instrumentation
Explore an organizational case study to illustrate the strong foundational steps that are needed to lead your medical society in new directions in the face of fundamental internal and external changes. It’s all about timing, research, analysis, communication and always to some extent reading the tea leaves.